6 Powerful Reasons Why you Should include Images in your Marketing – Infographic

I have become a habitual Instagrammer.

When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”.

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the Facebook and the Twitter share buttons and it flies around the world.

It then showcases in my follower’s streams and updates and invites them to engage with me by commenting, liking or sharing.

Jamie Oliver a “celebrity chef”, understands this and with over 412,000 followers on Instagram has  embraced the power of photos to market the Jamie Oliver brand.

Not surprisingly, the better the photo the more it drives engagement and Instagram takes my ordinary and average photos and gives them that “zing” factor (a good example is my Instagram photo from Istanbul, Turkey in the top right corner of this post) .

The Age of Visual Culture

We live in the age of the “camera in everyone’s pocket” and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image creation and content according to Bob Lisbon from Luminate.

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”. The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?

6 Reasons Why Images are Important

If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

Images Infographic

Infographic by MDG Advertising

Takeaways:

So how can you adapt to the age of “Visual Culture” as a business?

1. If you have an online store you need to include high definition images to drive higher engagement and sales

2. If your business issues press releases then include images with your article

3. If you use Facebook as an important part of your social media marketing strategy then you need to include photos in your updates and not just text and links

What About You

How are you using images and photos with your business? Has it worked for you.

What could you do better?

I look forward to hearing your stories.

More Reading

Infographic by MDG Advertising

Comments

  • http://jeffbullas.com Jeff Bullas

    Thanks Laurie. As you may have noticed I quite often take the key points in an infographic and put it into text.
    Providing multiple types of media in addition to images increases views.

  • http://jeffbullas.com Jeff Bullas

    Thanks Antonio for your insights and comments.
    The web is a very different medium to the written word and people are still getting their heads and habits around this change in the paradigm.
    As they say “technology changes fast but people change slowly”

  • http://3wogle.com/ Facebook Marketing

    Picture speak more than words and same is in the case of marketing regardless of Social media marketing or the typical print media marketing.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. The difference between print and social media is that it is so easy to share pictures on social media. :)

  • http://twitter.com/AstoundCommerce Astound Commerce

    I always insert images in my blog posts so I can pin them to my Pinterest boards afterwords for bigger exposure. We are not reading any more. Not really. We are browsing and pictures and visual effects are grabbing and holding our attention so we can actually process a written information. Because nowadays it’s not picture that’s attached to the text – it’s vise-verso.

  • http://www.bringbackdesire.com/ Ande Lyons

    Jeff!

    I’m so glad I’m following YOU… every day you make us all smarter online marketeers with your ah-mazing posts. Love the stats – thank goodness Bring Back Desire has a sensational illustrator! I

     highly recommend using PicMonkey for free watermarking … so easy!

    Cheers!

    Ande

  • Zach Davis

    I work for a new Social Media Marketing Company and we have put photo integration very high on our priority list when marketing our company and others. We strive to include a relevant/interesting photo with every blog post. Obviously, we are heading in the right direction. Great post, Jeff. Be sure to keep track of us and see how we are doing.
    http://www.mediawizardz.com/

  • http://jeffbullas.com Jeff Bullas

    Thanks for your question. Yes, it is important to include text. I usually add an introduction and add “alt text” to the images so that Google can “read” the important key words and phrases for indexing for SEO!

  • http://twitter.com/patriciacanepa patricia canepa

    Great post¡ Very helpful as usual. Thank you from beautiful Peru.

  • Steven Fruge

    Images play such a large factor in our online infrastructure. As a business I often post updates with images and link to them from my articles and reference them through social networks. Building a strong infrastructure is key to online growth. Branding through image culture is a daily ritual for me.

  • http://www.glamourpods.com/ Glamour Pods

    Jeff, loved your post & loved the infographics….only one question, how long it took the MDG team to create this… :) This is really great….we really wanted to create one for contemporary jewellery.

    Glamour Pods

    http://www.glamourpods.com

  • http://ranklikes.com Jerry Williamson

    Well in upcoming days Images will play important role in SEO. Images will be important! And It will make it looks good and easy, So i think not only 6 reasons there are many more reasons. USA Likes

  • everardokeeme

    Great tips and information here, I mentioned you and linked back to this at http://bit.ly/1Mp5qz9

  • esync01

    Excellent stuff on including images in marketing.Thank you for posting.
    http://esyncsecurity.com

  • http://wordpresskb.com/ Nitin Mohan

    Nice Jeff Bullas, Images soothe eyes than understanding through texts..i also focus on graphics more than anything

  • http://www.thefas-solutions.com/ Caroline Scott

    Infographic is really a great technique of attracting more people towards your website.It is the best solution to engage customers with your services and products by inspiring them with beautiful designs.

  • http://www.article-services.com Peter Nisbet

    I disagree – to an extent. When I discovered this post, my eye was drawn to the image, and then I scanned down below it to continue reading.

    I missed the text to the left of the image because I was wondering what the image was about (usually beneath it). Seeing nothing beneath the image, I continued reading from there down, so missing the left hand text.

    I then came upon two crossed-out blue links so stopped. Why are the links crossed out I wondered? So I clicked the first of them as you do, and ho and belold: it led to a blank page.

    So why is it there? I thought. Maybe an amateur blogger? So by now, I have missed a bit of your text and believe you to have no idea what you are doing!

    Sure, images can be effective, but they should relate to the topic. Your top image did not appear to do so to me, but it did prompt me to write this response, so I suppose it had the desired effect! So maybe you do know what you are doing!

    You also avoided an error many people make – placing an image to the left of the text. Never break up the left text – people read left to right, and if an image stops that, they will generally ignore the text to the right of an image – I know I do, though not deliberately, and only having done so do I realize what I have done. It is human nature.

    P.S.: I went back and read the entire post because I recognized what I was doing. Best not to have empty links though! Otherwise, good post, because it caught my interest and led to this response!

  • http://www.article-services.com Peter Nisbet

    Yes, but while images play a part, they must be relevant to the text – otherwise conflicting messages can be sent. The top image in this post seems to be totally irrelevant to the post – so why is it there? Going with your theme – if an image is worth a thousand words, then an irrelevant image can ruin the entire message the words are portraying. Images do not work unless they back up, and give a visual portrayal, of the message of the text.

  • Ashley Hockney

    Thanks for the great post, Jeff. The stats in “6 reasons why images are important” are striking. I paired these with a recent study that talks about the importance of faces/selfies to back up my theory that having a photo of yourself in your welcome email (even if its in the corner), is a great idea! Thanks for all the solid content and keep it up. If you’re interested, would love your opinion and the thoughts from the community as a whole: http://blog.usefedora.com/post/122347762323/best-examples-for-writing-your-welcome-email. Cheers!

  • Marissa Andrick

    “Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)”

    Wouldn’t it be a 10% higher level of engagement? There’s only 0.10% difference between the two.

  • indah

    i agree with your statement jeff. Infographic is really a great technique of attracting more people
    towards your website.It is the best solution to engage customers with
    your services and products by inspiring them with beautiful designs. http://www.remajaupdate.com/