10 Tips for Marketing your Business on Pinterest [Infographic]

If you think that publishing is going through an evolution then photography is experiencing a revolution. 10 Tips for Marketing your Business on Pinterest

There are happy snappers everywhere. The smart phone with the inbuilt high definition camera is turning everyone into a photgrapher. Add some software technology with Instagram filters and an ordinary photo is becoming a piece of art.

Sites such as Pinterest are also allowing us to share this visual art form in glorious color, creativity and ease just by pinning images from the screen with a couple of clicks.

Competitors such as The Fancy.com are  taking these concepts of visual pinning even further into the realm of social commerce and have announced that they have reached a whopping one million users already.

The Rise of Social Mobile Commerce

The Fancy has introduced a few new features into its mobile app offering, most notably the ability to buy products (they are reportedly making an average of $50,000 each week from users snapping up the products they fancy). Up until now users could only collect images they fancied, but now you can buy them with one-click purchasing directly from your iPhone or iPad.

This revolution is changing the way businesses perform commerce online.  Online vendors are realizing that the habits and practices of  buyers online are changing rapidly and that tablet and smartphone users are much more likely to impulse buy with the convenience of one click shopping.

Pinterest has the Numbers

When it is all said and done, Pinterest still has the mind share and the numbers (currently at over 20 million users) but it certainly needs to keep developing its platform rapidly.

Online boutiques such as Boticca have turned their product categories into boards on Pinterest and are generating up to 10% of their sales from clicks from Pinterest. (Read more about that here)

So how do you use Pinterest to market your business?

10 Tips for Marketing on Pinterest

As with all marketing you need to start with a plan to win and Pinterest is no different.

1. Plan for Pinning Success

When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.

2. Remember Copyright

I was attending an online retailer conference recently and ShopNBC pointed out that it is important to ensure that you are not pinning images that have copyright.   Also remember to attribute your source.

3. Pin Straegically

The mantra is Pin, Repin and follow. Build up a  loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.

4. Be a Social Pinner

Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.

5. Produce Pinnable Content

The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.

6. Create and Curate

Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.

7. Be a Creative Pinner

A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.

8. Keep Search Engines in Mind

Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and images. Infographics work very well on Pinterest.

9. Don’t Forget your Tools

The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.

10. Monitor and Measure your Traffic

This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.


10 Top Tips for Marketing your Business on Pinterest infographic

Source: Donna Moritz of Socially Sorted on the AmyPorterfield Blog

What about You?

How are you using Pinterest? Is it working for you?

Is Pinterest a waste of time for your business. Should B2B businesses bother with Pinterest?

I look forward to hearing your stories.

More Reading

Image by Arctic–Fox


  • Zulkipli jaranee

    nice information…

  • Peter

    I want to yawn into a barf bag. Do we have any clue how lame Pinterest mania is? I mean, don’t these people have a life?

  • http://www.facebook.com/barbara.a.grant.50 Barbara Ann Grant

    Hi Jeff Excuse the basic question – but what’s the best way to ‘thank’ someone for repinning? Do you have to find your pin on their board and write a thank you comment on it? Thanks

    • http://jeffbullas.com Jeff Bullas

      Thanks for the question Barbara. To find out who is repinning you put in the following URL
      example of my website repins

      So put /source/xyzwebsite.com after http://pinterest.com
      You can then go and visit those boards by following their links and thank them

  • Jose QUIROS

    Nice Pic, Jeff, Bonjour From Bordeaux

  • http://jessefogarty.com/ Jesse Fogarty

    Hey Jeff great post! Quick question, do you know if Pintrest pins still have the “do-follow” attribute or if they’ve applied the no-follow. Much appreciated!

    • http://jeffbullas.com Jeff Bullas

      Yes it is “no follow”

  • http://www.facebook.com/jeffandsharonr Jeff-andSharon Reed

    Just a general comment. Thanks for a helpful blog, I have learned that I can always find helpful information here.

    • http://jeffbullas.com Jeff Bullas

      Thanks for your kind compliment. My aim is always to provide information that is educational and informative and maybe inspires some action.

  • http://jeffbullas.com Jeff Bullas

    I have found that pinning Infographics and images from my blog to my Pinterest account can produce a lot of links to my site helping me discovered online.
    it can drive a few hundred hits per week to my posts.

  • yoavburger

    Jeff, thanks for this great post on Pinterest and the landscape of other social media platforms in the space. Marketing on Pinterest can be powerful and your 10 tips is a great guidelines for any business. I have included this in ‘Best of the web’ http://j3webmarketing.com/best-web for posterity. Thank you.

  • http://laurenalbrecht.com/ Lauren Albrecht

    As a B2B art publishers we try to reach out to designers in the field, and pinterest seems to be a good platform to reach them. We’ve been strategically pinning for a few months now and have some modest but good results! Check out our page here http://pinterest.com/grandimage/

  • http://www.sociallysorted.com.au Donna Moritz

    Thanks for featuring our infographic and the guest post I did for Amy – love your blog – and congrats on Forbes Top 50 Jeff!

  • Susanna

    Re 4. Be a Social Pinner
    How do you thank someone for pinning your image in pinterest?

  • Ann

    nice post

  • RJ Penn

    Nice tips. I like your infographics. Well done Jeff

  • http://www.marketingtechblog.com Douglas Karr

    I like the “honor thy source” tip but most people don’t even realize that their sources weren’t the origin of the content.

  • BUNKER48

    Good article. Do you have any statistics on how many businesses actually use Pinterest and are able to get some kind of ROI?

  • https://pinwoot.com/ Alex Cruz

    Yes another great post on Pinterest by Jeff & team :) Btw, the best tool to grow your Pinterest presence and engagement this holiday season is https://pinwoot.com – guess what, we also have a free Pins scheduler. Hope you all will find it useful.