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  • http://twitter.com/Sparks_SM Billings Tanaa

    Great article. However i’m still wondering why facebook advertising was not included in the list. Probably it was deliberate and the above are probably more organic but i feel one of the best ways to gain visibility in excess of the guaranteed 16% is through FB promoted posts which is expecially effective when running a campaign or sweepstake. Anyway great article, good tips

    • http://jeffbullas.com Jeff Bullas

      Yes, this article is about organic Facebook marketing. Facebook advertising with promoted posts will be another topic.

  • http://www.brittanybotti.com/ Brittany Botti

    Great infographic. One thing I’d add is don’t act desperate or insult your fans intelligence when trying to get me to interact with your page! Seek out real engagement through strong content, not cheap tactics.

    • http://jeffbullas.com Jeff Bullas

      I totally agree Brittany. Provide good solid content and also don’t forget to have some fun!

  • http://www.facebook.com/people/Jack-Taggerty/100001661705007 Jack Taggerty

    Hi Jeff, This is an important must read article for business owners thinking about having a social media presence. It shows clearly that most business owners would not understand Edgerank and could easily be misled about the effectiveness of social media. What is your view about DIY social media for a business owner rather than outsourcing? Have you written an article on this topic? I think that there would be a lot of interest in what you have to say on the topic.

    I must get your book!

    Thanks for this post.


    John Cosstick

  • http://www.facebook.com/itsmikemags Mike Maghsoudi

    Jeff! Thanks so much for posting our infographic! Glad you enjoyed it, hope you come back to check out our other posts, just published one yesterday!

  • Hezi

    Thank you Infographic. As for me, facebook pages doesn’t really be the place for promotion. There is no need to promote or advertise everyday but it is place where you can reach and engage your audience and customers.

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  • http://www.facebook.com/maria.peagler Maria Hoath Peagler

    Smart strategy here Jeff. I agree with Brittany: too many brands are going for gimmicky “Likes” just to increase EdgeRank, but no real engagement is happening. Photos are key, and I include a photo for almost every post I do. I’ll be sharing this with my readers.

  • http://www.brickmarketing.com/ Nick Stamoulis

    To build on #4 about posting daily, make sure all of your other social accounts are connected to your Facebook. Add links to your Facebook page to your e-newsletter and blog, and make sure that your Twitter and LinkedIn profiles have links to your Facebook page as well. Any bit of promotion of your content helps.

  • Jane Sheeba

    I’ve tried posting the post as an image (I take the screenshot of the beginning of the post where there’s the title, image and a few lines) and then link to the post. This really improves the click throughs rather than simply posting the link!

  • Mark

    Thank you so much for the strategy. http://www.startupbooster.com/

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  • Suzisart

    I love Edgerank 101. The only differing advice that I see in your excellent piece is about post frequency. I know that too many posts drive down distribution. But every day?

    • http://jeffbullas.com Jeff Bullas

      Facebook post frequency is often a point of discussion with many opinions. Many brands are posting 4-5 times a day which is leading to increased engagement. I think mixing it up with images, videos, questions and blog post keeps it interesting and entertaining. I use photos regularly to drive engagement due to the visual nature of Facebook.
      eg. This Instagram photo on my Facebook page has received over 30 comments and over 200 likes

    • http://jeffbullas.com Jeff Bullas
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  • http://twitter.com/LoadedCreative Loaded Creative

    Everyday seems like a lot to post to Facebook. Don’t followers get annoyed by too many posts with the risk of unliking or hiding your posts?

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  • http://twitter.com/KevinSChase KevinSChase

    I think a really important point is that posts with 150-250 characters get the most attention. I see many companies who bury relevant information in posts that are way too long.

    Readers assess relevant information in less than a second and move on quickly. It is pretty easy to see why adding pictures is even more powerful in drawing engagement.

  • RohanAdvani

    Have been lately thinking to share posts but facebook page is not getting that response am expecting.

  • http://www.thedrillmaster.org/ The DrillMaster

    Another interesting article, but so poorly written. Syntax really distracts from it.

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