How to Get More Likes on Your Facebook Page – Infographic

Everyone wants to be liked.

This was first felt in the schoolyard. It meant being invited to hang out with the popular gang. It was noticed when you were offered to attend “that” all important birthday party.How to get more likes on Facebook Infographic

When college came around it was being selected to be on the football team, chosen for that all important committee or be part of a fraternity.

It doesn’t change when you start your career. You need to be “liked” to get past first base at that job interview.

Being left off the list is a lonely place.

On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.

What are the benefits of Facebook likes?

So you are chasing the blue upturned thumb. Why should you?

These are some of the benefits:

  • Creates social proof that your brand is popular which says “everyone likes us so you should check us out and find out why”. Empty restaurants may have great food but those empty tables scream a different message.
  • Those social signals can improve your search engine optimisation
  • It helps move your content
  • Creates brand awareness
  • Find out what your fans like and so create products and services that they want through free crowd sourced research
  • Sell more products and services

All of these are important as marketing moves offline to online.

So how do get more Facebook likes?

Dan Zarella likes doing research and loves numbers. Often he lurks around calculators, spreadsheets and data crunching computers. So he has summoned the lists of figures and made the database sing and dance.

This meant he collected 1.3 million posts on 10,000 of the most liked Facebook pages and did some correlation and calculation.

Then he made simple sense of the complex.

Here are some of his results that turned up a revelation or two. Well …it did for me.

You may be surprised

The data showed some results that many of you already know. Photos are helpful for garnering likes but there are some surprises.

  • Short posts “and” long posts get a higher “like” percentage. In fact an 800 character post can get as many likes as one with 90 on Facebook! The common knowledge is short always wins. The data says something different.
  • Share percentage on Facebook spikes at around 450 characters. So on the topic of Facebook sharing  the data analysis insights show that if you want your Facebook post to be shared rather than just liked, then make it 450 plus characters.
  • Self reference works well on Facebook. If you use “me” or “I” then you will gather more of those Facebook likes.

Want some more scientific data then check out the rest of Dan’s infographic.

How to Get more Facebook Likes Infographic

Infographic source: Dan Zarella

What about you?

What tactics have worked for you in building your Facebook likes? Have short Facebook posts been your habit? Are longer posts something you have tried and have they produced positive results?

Look forward to your insights and stories in the comments below.

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It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

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Image by Shutterstock


  • Ian Clarke

    Interesting stats……looks like a very short post, with a photo, posted around 7pm Eastern time performs best!

    • Jeff Bullas

      For me it was the longer posts!

  • TJ Anderson

    great data, but your “infographic” could use some graphic design help…

    • Jeff Bullas

      You offering TJ? :)

  • Second Star Technologies and the Social Media Marketing group on LinkedIn have garnered us 30+ organic and real user likes on Facebook in a short amount of time. Quality content is one thing, but getting the content in front of a responsive reader base seems to be the trick.

    • Jeff Bullas

      Great content will always get you more likes.

      • Second Star Technologies

        I agree to a point. But, if I create the most prolific article ever written on how to start a Managed Service Provider business, then post that to Reddit, I will have missed my target audience by a considerable margin.

        Penguin and Panda calculate the ‘weight’ if you will of a ‘like’ based on the ‘likers’…that’s not a word…history with whatever social media platform you are playing to. The obvious reason is to eliminate the purchasing of fake followers.

        Again, and this is just my personal opinion, quality content is only as good as the quality of the audience it is presented to and I have found that aspect ignored entirely to often.

        • Jeff Bullas

          I totally agree that it just isn’t the size of the audience but the power of their influence in its market sector. Get a major influencer to share and you can accelerate brand awareness and likes.

      • Michal Smetana

        “Content marketing is the king.” We can see this expression still more often and there is a reason for it. In the past years, we were focusing on SEO just to reach higher rankings in search engines. Today, we have to focus on content, because that’s – in the end – what brings our audience some value and what will, in return, bring something to us (the already mentioned Facebook likes, traffic, regular readers, potential customers, regular customers, etc.)

        • Jeff Bullas

          Content is the big driver for likes!

  • Mark D. Albin

    This is very interesting information…I am a firm believer that content is KING! Thanks for sharing!

    • Jeff Bullas

      Yes, content can make you or break you!

  • flor nike

    Social Media especially Facebook has a big impact for your business.People today are more attached to any social networking sites.

  • Jeff Bullas

    Thanks Charlie for the comment. I agree with you.
    Facebook is only part of the whole social media engagement ecossytem and the rest is deeper and more efficient and it includes Blogs, Twitter YouTube, Pinterest, Instagram, LinkedIn, Slideshare, Google+ and the list goes on.
    I must say that my blog and Twitter is my Powerhouse.
    Oh yes and don’t forget Google for search and email for personal and deep engagement.

  • howeleanna

    Nice post thanks for giving this information