20 Powerful Ideas for Creating and Marketing Your EBook

Marketing your ebook

Despite the multi-media temptations of Instagram, Pinterest and YouTube we still haven’t stopped wanting to consume a good book. It’s just that they come in digital formats as well as the old fashioned way…print!

Social media and multi-media hasn’t turned our minds to mush as some have predicted. It’s just changed how and what we read and where we consume it.

Want a book?… log onto the web and download a book from Amazon to your Kindle or use a Kindle app on your tablet and you have a book in 30 seconds.

Have a need to read that free ebook on your Apple iPhone or iPad, then download and save that ebook to your iBook app for consumption now or later.

Like the feel of the printed hardcover book in your hands, the smell of the paper? The instant convenience of satisfying my curiosity for what’s between the virtual covers makes ebooks compelling for me.

Ebooks have been with us for a long time with Angela Ruiz Robles (a teacher from Spain) patenting the “Mechanical Encyclopaedia“, the first ebook reader that was intended to reduce the number of books her students had to bring to school. A good idea at the time but the technology and the web to distribute the content wasn’t ready.

Ebooks sales are growing!

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.

It’s bigger than that.

Types of ebooks

Ebooks come in a variety of types and formats. Free and paid. Free ebooks are now the bloggers key tactic to capture email addresses. They can vary from 10-15 pages to 50 plus.

Formats come in two distinct flavours.

The ubiquitous PDF (Portable document format), which is the favourite free ebook file type and then you have the proprietary versions (some are supposedly open standards) with Amazon (which has 70-80% of the ebook market) using the MOBI (it’s version of mobipocket) format and Apple the EPUB. Of course Amazon’s Kindle doesn’t support the EPUB version.

Then there are a big variety of file types across the ebook market spectrum.

So why create an ebook?

There are a variety of reasons that you should write an ebook or even a book.

  • Build an email list
  • Position your brand (personal or corporate) as a thought leader or expert in its niche
  • Credibility. Being “published” and appearing on Amazon has an “authority” factor whether self published or through the traditional publishing channels
  • Make money. Some authors are doing very nicely
  • The fun of creating and putting your thoughts in a structured format

All of these are good enough reason on their own to just “start”

Creating tips

So where do you start and what are some tips for creating that ebook that your customers and prospective readers will love?

  1. Collect questions from your customers and target audience and provide answers. Books have been created just using that premise.
  2. Create customer personas so that you understand and get inside the mind of your potential readers
  3. Write an outline. This is where you get the structure organised and is worth spending time on
  4. Set aside a block of time where you just write. It maybe early morning or late at night where you have no distractions
  5. Repurpose your blog posts into a book. You maybe surprised by what you already have available
  6. Expand customer testimonials and stories into a series of case studies
  7. Conduct interviews. Many books are just a compilation of interviews. A good example is the “Eventual Millionaire
  8. Collaborate with someone else and you can halve the work
  9. Write a great title. Tim Ferriss the author of the New York Times best seller the  “4 Hour Workweek” tested his own titles by using Google AdWords for a few hundred dollars
  10. Design an appealing cover. You can hire and outsource this to Elance or Freelancer. You can even crowd source the design like Michael Hyatt has just done.

Marketing tips

The social web has given everyone the platform to create and market their businesses and also their books. Self publishing is now a serious business and is the main source of income for many bloggers such as Darren Rowse from Problogger and the Digital Photography school. So how can you go about marketing your ebook?

Here are some tips that all of us can implement.

  1. To build marketing momentum and awareness give away some books for free. Guy Kawasaki gave away over 1,000 ebooks for a limited time
  2. Engage industry experts to provide a testimonial
  3. Create a Facebook “page” or custom tab just for the book
  4. Design a banner on your website or blog
  5. Create a landing page and menu tab where people can discover the benefits and read testimonials and comments about the book and then buy it straight from the blog. Also link it to a payment gateway so you can collect almost the the revenue (except for the small fee by Paypal or Selz).
  6. Put it into a MOBI format and publish it on Amazon
  7. Market it to your email list. This is why building an email list from day one when launching your blog is vital as this is part of “your” distribution network
  8. Create a Powerpoint presentation on the books main points or chapters and upload it to Slideshare
  9. Record a video about the book and upload it to YouTube
  10. Guest post on partner or influencer blogs

These are just some ideas. If you put your creativity hat on you will be surprised by what you can do!

But just “start”

For more tips check out the infographic below

Source: Placester.com

What about you?

Have you written an ebook or book yet? What were your challenges? Would you do it again?

Are you thinking about writing a book whether it is free or a paid version?

Need to start?

Look forward to hearing your stories and insights in the comments below.


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  • http://WWW.EXTRA-CASH-ONLINE.COM/ Robert Connor

    So much to learn so little time!

  • Geoffrey Winn

    Hey Jeff Why did you choose to put the eBook here and not Amazon (was it there originally?)

  • Diana Marie

    Love this post. I am happy I just released my brand new ebook called Pictures That Speak. I wish to share this with you here: http://www.vaforlife.com/pictures-that-speak/

  • http://jeffbullas.com Jeff Bullas

    Dear AJ
    On pricing It seems the $9.97 USD works well
    Place your ebook on your blog, Amazon and Apple
    Good reviews help sell it on Amazon and giving away some for free works
    This may help http://www.jeffbullas.com/2013/10/08/should-you-sell-your-ebook-on-amazon-or-your-blog/

  • http://www.thesocialcafeclub.com Shelly @ TheSocialCafeClub

    Thanks for a great post Jeff, writing a book is on my list this year, though having recently attended a “Key Person of Influence” brand accelerator seminar, it was suggested that it should also be available in physical format – not really as a sale item – more as a “business card” that helps build credibility. Funnily enough after I was given a signed copy of the book – I bought the e-book version for convenience anyway!

  • Sam J

    Guys download these book 50 book summaries that will drastically improve your entrepreneurial skills in less than couple of days.. @ http://www.thebillionairesbrain.com ……………………..

  • http://TrueColors360.com/ Jeffrey Friend

    Wow, this is crazy timing! I literally just finished my ebook. It took me 6 months to write a 14-page ebook! Lol. But in the end it was a great experience. The hard part was chiseling it down so that it’s more precise and “fluff-less”.

    It’s so true that the most important part of this process is to start…now. It takes much longer than you’d think, and you don’t want to be in the same place three months from now kicking yourself for continuously putting it off.

    I went the free ebook route for this one. It’s called Be With The Bacon: A Simple 2-Step Method To Actually Slow Down Time. Here’s the link if anyone is interested in reading it: http://www.smallstepsbigchanges.com/be-with-the-bacon-ebook

  • http://www.webmarcom.net/ Jody Raines

    What I like about your articles is that you stuff them with so many actionable ideas that you cannot help but be inspired. Even if we think we know what we are doing (and many of us think we do) having you to help guide and add pointers reinforces what we think we know and points out those areas that we really didn’t. Invariably there are wonderful nuggets in each of your posts that are helpful and “AHAH” moments. Thank you for continuing to share your knowledge and insights!

    • http://jeffbullas.com Jeff Bullas

      Thanks Jody My goal is to provide those AHAH moments :)

      • http://www.webmarcom.net/ Jody Raines

        Mission accomplished, Jeff!

  • http://ibizreviews.com Nick Logan

    Great info Jeff! I am just about to start my Kindle business, two books ready to get published. I will definitely follow some of your insights here.

  • Marshal

    I suppose I could market by going onto terrific forums like this and posting my website and blogs right? Like if I put down http://www.raiseyourgloves.com or my blog http://www.marshalburnham.wordpress.com that would work wouldn’t it?? Just my idea
    Also thanks for this, it’s terrific. I’ve Learned much.

  • http://www.bookwhirl.com/ Bookwhirl.com

    Nice read. For me, I’ll start with a great content, formally formatted, and a great cover.

  • http://www.bookwhirl.com/ Bookwhirl.com

    Great read. For me, I would start by creating a great title and content, formally formatted and a great cover.

  • Hiren vaghela

    Great piece of content Jeff. You nailed it. Just found useful free ebook for all beginners who want to start their website promotion. Quite easy to learn. Get your copy from here: http://goo.gl/3uL52B

  • Stephen Karigo

    Excellente – got more from this one than many others