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5 Great Examples of Calls to Action for Your Facebook Cover Photo

Facebook keeps changing the rules.5 Great Examples of Calls to Action in Your Facebook Cover Photo

Some of us will love them, others will tear their hair out and wring their hands. There will be those who complain and scream at the moon.

So what are the new rules, guidelines and policies that Facebook wants you to embrace? In essence you are now allowed to include a “call to action” for promoting that event, book or competition. The old rule of not having anymore than 20% text still applies.

The previous policies that prohibited effective marketing text in the image for brands was always a nonsense. So it’s good to see some commonsense emerge after 12 months!

How are some brands taking advantage of these new rules and breaking what were the old Facebook cover photo guidelines? How can you take advantage and apply them to Facebook’s cover photo and images to increase sales and conversions?

Here are 5 examples that you can use as inspiration to get people to book, buy or subscribe.

1. Mari Smith

Mari hasn’t messed about and has leapt in and is promoting her free webinar. You just gotta love that great smile!

Facebook Call to Action Mari Smith

2. Skype

The new rules from Facebook allow you to promote a contest. Here is one of Skype’s efforts with its “presenters” contest.

Skype Facebook Contest Call to acton

3. Hubspot

Hubspot has aalways been big on offering free ebooks that offer great value. Here is an example of their Facebook cover image which takes advantage of allowing that call to action in three simple steps. 

Hubspot Facebook

4. Inbound Zombie

John Haydon’s “CTA” couldn’t be much simpler for his Inbound Zombie brand. The “Call to Action” is very clear… text and arrow! 

John Hayon Facebook call to action

5. ShortStack

It seems that simplicity is a consistent theme with ShortStack making asking for a “like” ….simple, fun and colorful.

Shortstack Facebook CTA Call to action

What about you?

What are you trying to promote with your brand on Facebook? What design resonates with you? Is their a call to action you think is more compelling than the others?

Look forward to your comments and insights in the comments below.



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Jeffbullas's Blog


  • Good examples there, Jeff! I thought it was not allowed to have “like us” in the banner. ShortStack would be on thin grounds here! Or, have the rules changed in the Facebook TOS?

  • Thanks Jeff, good article with interesting examples! Mari will remain my favorite, because she’s Mari 🙂

    And I love her, no possible competition 😉

    • Good to see you sharing some love Emeric.

  • I’m not sure if I am missing something here but I think 2 and 4 have more than 20% text

  • venkyiyer58

    I liked the Skype one. And Mari Smith is, of course, Mari Smith.

  • Dav

    No disrespect Jeff, however the CTA’s you’ve picked look about ten years out of date, with the exception of Shortstack who at least have made a concerted effort in their approach. The inbound zombie one in particular is lazy at best.

    • Hi Dav thanks for comment but it would be great if you made a constructive response. Like what are some great CTA’s you have seen?

  • Thanks Jeff! Huge fan of your blog, BTW.

    • Thanks John and good to see you for dropping in 🙂

  • Thanks Lisa. The aim of the post was to provide some inspiration.

  • Most of the time it is best to hire a designer.

  • Thanks for the tip on PicMonkey!

  • You re welcome Sara 🙂

  • Thanks Lisa, FB have their own tool too but this is cool – thanks for the tip

    • Yw, I’m not affiliated or anything. Just found it one day and thought it was cool. 🙂

  • Mark Anthony Germanos

    How do you make it a hyperlink?

  • Kris Jolls

    It’s not spammy because people are usually getting something in return. I agree though and having great content should be enough. Doesn’t always work though when you’re trying to from your numbers.

    • If you’re not running a contest, what are they getting? Access to your content (which FB will bury..)? Arrows make sense in web design for several reasons—you’re trying to get users to understand what you want them to do. I believe users already understand that they need to like a FB page, tho. So while it’s not spammy per say, it feels like overkill, and a tad insulting to the community’s intelligence.