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Content Marketing Tips: Image Rules For The Top 7 Social Networks

Content Marketing Tips: Image Rules For The Top 7 Social Networks

In the 80’s a revolution happened.

But when it started no-one knew it was going to change the world forever.

The IBM personal computer had just hit the streets. The computer manufacturers didn’t take much thought on this small blip on the computer event horizon. 10 years later many of them were going out of business or gone. The survivors had to reinvent their business models.

But the first PC was very boring.

What colour did  you want on your screen? It was black and white or nothing.

Then things got very exciting a year or two later. You were able to have orange and green text on a black background.

Today the choices are infinite in vibrant HD color.

But it’s not just about color….. it is now a multi-media digital smorgasbord on a very visual web. High definition images. video  and even live streaming.

Why visuals are important

Research shows that images and visuals have huge impact on sharing and even web traffic.

If you just look at Facebook. 87% of total interactions (sharing, clicks and comments) can be attributed to just photos. On Twitter you get 150% more retweets, 89% more favorites and 18% more clicks.

What are your visual content plans?

It is predicted that 70% of marketers this year are planning to increase their use of visuals to maximize their marketing effectiveness.

What are the optimal image sizes on social networks?

There are two things you need to consider. Optimal size and acceptable. Let’s have a quick look at the key images for the top social networks and the optimum image requirements.

The infographic below will provide more detailed instructions for each of the 7 platforms. These include file size, file type and pro tips.


For your in-stream photos the optimum is 1024 x 512 pixels.


With the shared images on Facebook the optimum size is 2048 x 2048 pixels.


The shared images on Google+ need 2048 x 2048 pixels.


The shared images on Tumblr requires 1280 x 1920 pixels.


The images in the feed on Instagram need 640 x 640 pixel visuals.


The Pin image standard needed on Pinterest is 736  pixels wide and you don’t need to worry about height as it is scaled for you.


The shared image requirement on LinkedIn needs a 531 x 399 pixel visual.

So for a top content marketing tips on visual content standards. Check out the infographic below for more detailed requirements on the visual standards you need to follow for obtaining the best results.

visual content marketing infographic

Infographic source: Surepayroll.com

 So what about your images?

Are you sharing visuals on Twitter yet? What are your plans for including more visuals in your marketing strategies?

Look forward to reading your insights and stories in the comments below.

Jeffbullas's Blog


  • Mohinder Paul Verma

    I am totally agreed with you on the use of proper visuals in our blog posts. These images are the revolution of new blogging era and it is just started.

    BloggingFunda – A Community of Bloggers

  • The GIF information for Tumblr is out dated. You can now upload GIFs to the site that are up to 1.75MB and 540px wide, according to their official advice in their help section. Though many users, myself included, find that they can upload GIFs that are up to 1.98MB in size.

  • Thanks Jeff for the wonderful cheat sheet again. Is there any free image editing program that you can recommend?

    Many thanks in advance! Cheers!

  • Vinay Pandit

    Hi Jeff

    I have just started blogging and even though I have used a couple of videos, I haven’t used any pictures yet.

    After you post I will ensure I use a picture, which will help my shares on Facebook. I also will look to include call to action statements where applicable, as I have been told these also helps your traffic efforts.

    Thanks again.

  • Akash Rathore
  • A topic worth to bookmarking. Images are powerful way to strengthen your digital branding

  • Well explained for social media image optimization.

  • Thanks for this, Jeff. Reinforces my Storybroads blog today. I’ve been using a generic “social media” size when I make my memes. I can see where optimizing would be better, but time! Ack! Never enough time!