Public relations professionals are some of the early adopters, innovators and users of social media in a rapidly changing web landscape and Twitter is a social media channel that can promote your message to a large group of people in real time so in essence it is instant PR.
You will find that within companies that the PR team is generally the group responsible for the brands social media activities.
I stumbled across this list painstakingly compiled by Liliana Dumitru-Steffens from the Everything PR blog which lists the top 100 PR companies and individuals who are on Twitter and as it provides a valuable source of potential resources I had to share it.
She used Twitaholic, Twittercounter and WeFollow. The rankings are based based on the number of users following back these PR experts (or PR companies/ publications), and not on their professional skills.
The ranking doesn’t aim to demonstrate how influential they are on Twitter and you could rank this list many ways in terms of their digital influence and that could include
- How many Twitter lists they are on
- How many Retweets their followers put back onto Twitter
- How many comments are on their blog posts
- How many Facebook friends they have
- The number of views on their YouTube channel
- The quantity of views on their Slideshare channel
- How many search engine results do they receive when you enter them into a search engine
- What is their ranking in Google
- How much traffic does their website receive
- The number of inbound links to their blogs and websites
What a recent survey by Exact Target has shown is that Twitter power users are very influential online and so need to be taken seriously by brands.
So this list is only one measure of their own public relations success on behalf of their own brand on one social media channel. So go and visit their Twitter feeds and check out their content you are sure to learn something from these PR Twitter power users!!
Who do you think is the most influential and how could you measure that?
- MagicSauceMedia – Renee Blodgett PR – 100,270 followers
- PublicityGuru – Bill Stoller – Editor & Founder, Free Publicity Newsletter. For a Free Sample Issue click here – 89,432 followers
- petershankman – Founder of HARO – 88,603 followers
- JonathanCheban – 86,236 followers
- peoplesrev – Kelly Cutrone – 84,000 followers
- SocialMedia411 – Social Media Insider – 73,655 followers
- briansolis – 65,542 followers
- prsarahevans – Sarah Evans – 50,117 followers
- Steve Rubel – 45,568 followers
- Steveology – Steve Farnsworth – 40,815 followers
- WeAreSocial – 39,212 followers
- Alexander Blom – 39,161 followers
- PRNewswire – Vicky, PR Newswire’s Director of Audience Development & team – 38,619 followers
- MattSingley – 36,032 followers
- PRwise – Roger S. Johnson – 31,450 followers
- JessicaNow – Jessica Smith – 31,369
- Collin Douma – 29,764 followers
- MarvetBritto – 28,556 followers
- ereleases – PR Distribution – 28,034 followers
- Rochelle Veturis – 25,362 followers
- DougH – Doug Haslam – 25,089 followers
- DannyBrown – 23,175 followers
- leeodden – 22,732 followers
- Kathy_Johnson – Co-founder of PR/social media firm Consort Partners – 21,980 followers
- chrisabraham – Chris Abraham is THE expert in social media and digital PR – 21,590 followers
- missusP – Christine Perkett – 20,988 followers
- Mark Ragan – 20,586 followers
- Giovanni Gallucci – 20,453 followers
- fishmark – 18,464 followers
- prblog – Kevin Dugan – 17,875 followers
- PR_Couture – Crosby/PR Couture – 17,801 followers
- RealYaverbaum – eric yaverbaum – 17,711 followers
- Lizz Harmon – 17,396 followers
- SteveKayser – Biz Writer, Editor, Publisher, PR/Marketing – 16,704 followers
- TDefren – 16,592 followers
- karasmamedia – Kara Smith – 16,413 followers
- PublicityHound – Joan Stewart – 16,290 followers
- Shannon Paul – 15,826 followers
- luisete – Luis Rodriguez – 15,627 followers
- David Alston – 15,428 followers
- DenverPR – Maggie Holben – 14,872 followers
- juliebonnheath – JBH PR & Marketing – 14,706 followers
- Doug Mummert – 14,337 followers
- PressAbout – Free Press Release Distribution – 14,153 followers
- sagefrog – Mark Schmukler – 13,659 followers
- Michelle Blanc – 13,653 followers
- jimcaruso – CEO & Chairman at MediaFirst PR – Atlanta – 13,579 followers
- Flack_Me – The PR Professional’s Blog. – 13,057 followers
- Marsha Friedman – 13,045 followers
- ProfNet – Maria Perez – 12,925 followers
- PRjobs – Lindsay Olson – 11,957 followers
- jasonkintzler – 11,650 followers
- laermer – Richard Laermer – 11,530 followers
- HowellMarketing – 11,414 followers
- CXN_Inc – 11,020 followers
- John Digles – 11,016 followers
- TracyHNguyen – 10,983 followers
- LisaHoffmann – 10,920 followers
- LizzieGrubman – 10,873 followers
- davefleet – 10,580 followers
- justinkistner – 10,354 followers
- gothamc – 10,286 followers
- walshpr – 10,153 followers
- richquigley – 10,102 followers
- dbreakenridge – 9,821
- pheadrick – Parry Headrick – 9,687 followers
- CathyWebSavvyPR – Cathy Larkin PR – 9,663
- kdpaine – Katie Delahaye Paine – 9,652 followers
- TiloBonow – 9,540 followers
- BusinessWire – Monika Maeckle, Vice President, New Media Business Wire – 9,373
- IdeaGrove – Scott Baradell – 9,370 followers
- Spin_Thicket – 9,352 followers
- pressreleases – Press releases distributed by Journalism.co.uk – 9,170 followers
- Rachel Kay – 8,996 followers
- Bill Rice – 8,709 followers
- LuxuryPRGal – Christine Kirk – 8,636 followers
- India PR Blog – 8,598 followers
- tacanderson – VP of Digital Strategies at Waggener Edstrom – 8,514 followers
- SourceBottle – 8,276 followers
- Stefan Keuchel – 7,995 followers
- Shonali Burke – 7,949 followers
- Nigel_Morgan – 7,943 followers
- SocialNicole – Nicole Harrison – 7,902 followers
- ecofashionista – Kelly Drennan – 7,839 followers
- George Affleck – 7,816 followers
- J Public Relations – 7,790 followers
- GetPubRelatJobs – 7,705 followers
- CelebritizeYou – Marsha Friedman – 7,677 followers
- Kellye Crane – 7,632 followers
- waxgirl333 – 7,589 followers
- Stuart Foster – 7,553 followers
- SaurabhSaggi – 7,507 followers
- GemmaWent – Red Cube Marketing – 7,451 followers
- Brian Crouch – 7,432 followers
- BarbaraJones – 7,418 followers
- Len Kendall – 7,397 followers
- PR4YOU – 7,377 followers
- Yann Ropars – 7,373 followers
- JenerationPR – Jennifer Berson – 7,273 followers
- David Burrows – 7,244 followers
Image by monkeyworks illustration
