• http://mattarney.com Matt Arney

    I’ve been meaning to look for an article that gives tips on how to post content. I’ve got articles lined up and this blog just gave me very good information on how to go about it. I’ll surely go these “extra mile” for my customers.

  • Sherri A. Austin

    Jeff,

    Great post! I’m adding it to my Social Media toolbox.

    I’ve discovered some people can’t answer most of the questions listed above. They’re interested in Social Media because they want more of something (customers, revenue, etc.) OR because it’s the “hot” thing.

    Keep up the good work!

    Sherri

  • http://www.johnakerson.com/blog John Akerson

    On one hand, I think that you are absolutely correct. Everyone needs to consider that paragraph (when you are writing , sourcing and creating content for your blog, website and social media channels you need to ”walk a mile in your customers shoes” and provide solutions in your content for their problems that they face every day in their business. You need to talk their language and you need to have their segmentation in fine enough detail that when they encounter your web content they will then say…”they understand what my problems are and they can help me solve them”. )

    BUT ON THE OTHER HAND – I think it is absolutely essential to maintain the blogger’s voice. I think any writer needs some unique quality, style and VOICE that makes that person unique. I think it is a necessary component too. Call it voice, or call it personal branding, or call it style, but if there’s nothing unique beyond “they understand my problems and have solutions” then there is much less to be memorable.

    If you are memorable, you aren’t merely seen as a solution to solve ONE problem – you are seen as a go-to resource, perhaps a preferred source to solve the next problem too…

  • http://www.johnakerson.com/blog/2009/11/be-the-tree-that-everyone-wants/ John Akerson's Thoughts » Be The Tree That Everyone Wants.

    [...] that overlaps relationship marketing – permission marketing.  Jeff has an article titled 9 Questions To Ask Your Customers When Creating Content that lists some very relevant questions. I think it is important for any writer to consider these [...]

  • http://jeffbullas.com/2009/12/18/10-essential-elements-of-inbound-marketing/ 10 Essential Elements Of Inbound Marketing « Jeffbullas’s Blog

    [...] writing content that adresses each customer persona. I covered this in a recent article “Social Media: 9 Questions To Ask Your Customers When Creating Content “  and it includes asking them questions such [...]

  • http://twitter.com/ness1124 Vanessaa Garcia

    Great tips on content creation and great questions to continually ask about your audience. The diagram is a great illustration of keeping the customer on top…a very value-centered approach! Thanks for these tools!

  • http://johnakerson.wordpress.com/2009/11/06/be-the-tree-that-everyone-wants/ Be The Tree That Everyone Wants. « John Akerson's Thoughts

    [...] that overlaps relationship marketing – permission marketing.  Jeff has an article titled 9 Questions To Ask Your Customers When Creating Content that lists some very relevant questions. I think it is important for any writer to consider these [...]

  • http://sarjit.wordpress.com/2009/12/26/10-key-strategies-for-inbound-social-and-search-marketing/ 10 Key Strategies For Inbound Social and Search Marketing « Sarjit Soni

    [...] consider writing content that adresses each customer persona. I covered this in a recent article “Social Media: 9 Questions To Ask Your Customers When Creating Content “  and it includes asking them questions such [...]

  • http://twitter.com/dixkatre/status/8542947492 Dix-Katre

    RT @MichelleBlanc: Retweeting @jeffbullas: Social Media: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/PhckS

  • http://twitter.com/cliomedia33/status/8581213629 Silvia Aimasso

    Social Media: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/2OqcLd

  • http://twitter.com/panah/status/8596161869 panah

    9 Questions To Ask Your Customers When Creating Content http://ow.ly/13tww

  • http://twitter.com/youareonvisual/status/8610063513 Neek

    RT @jeffbullas: Social Media: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/PhckS

  • http://twitter.com/padamsny/status/8610736239 Patrick Adams

    RT @jeffbullas: Social Media: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/PhckS. Good stuff.

  • http://twitter.com/artrox/status/8618091585 Nicky Tillyer

    RT @jeffbullas: Social Media: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/PhckS

  • http://jeffbullas.com/2010/02/21/30-tips-on-how-to-make-your-companys-blog-rock/ 30 Tips On How To Make Your Company’s Blog Rock « Jeffbullas’s Blog

    [...] 7. Write articles for the different types of customers that are relevant for each of  your vertical markets [...]

  • http://contenidosweb.com.mx/blog/10-estrategias-para-que-tu-sitio-genere-mas-ganancias/ Contenidos Web » 10 estrategias para que tu sitio genere más ganancias

    [...] venda, tu mercado tendrá segmentos y público diferente, con problemas y necesidades específicas, las cuales se deben responder de manera clara y sencilla. Es por eso que la creación de contenidos de tu sitio debe basarse en esta premisa y [...]

  • http://twitter.com/rssirteubal/status/11068088064 Ignacio

    Social Media: 9 Questions To Ask Your Customers When Creating Content « Jeffbullas's Blog: http://bit.ly/9vUIHM

  • http://dynamicdetroit.wordpress.com/2010/04/06/using-social-media-to-grow-your-business-10-tips-and-more/ Using social Media to grow your business 10 tips and more « Dynamic Detroit

    [...] 7. Write articles for the different types of customers that are relevant for each of your vertical markets. [...]

  • http://jeffbullas.com/2010/06/02/50-ways-to-optimize-your-blog/ 50 Ways To Optimize Your Blog « Jeffbullas's Blog

    [...] 7. Write articles for the different types of customers that are relevant for each of  your vertical markets [...]

  • http://twitter.com/bnicreative/status/15343889206 BNIcreative

    Social Savvy: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/cwERqs #ContentDevelopment #in

  • http://twitter.com/berrynetwork/status/15344774240 Berry Network

    RT @BNIcreative: Social Savvy: 9 Questions To Ask Your Customers When Creating Content http://bit.ly/cwERqs #ContentDevelopment #in

  • http://twitter.com/info4blogger/status/15507119763 fmuqodas

    9 Questions To Ask Your Customers When Creating Content http://bit.ly/cwERqs #ContentDevelopment #in

  • http://blueskyci.wordpress.com/2010/06/15/social-media-more-than-a-one-time-event/ Social Media: More than a one time event «

    [...] a list of questions to ask? Here’s another article listing nine questions you should examine when beginning the process of social media marketing. [...]

  • http://www.mortgageprospect.blogspot.com Courtney Hamlett

    I am the Social Media/ Marketing Manager for Digi Tech Studios. I have just sent a similar list to my clients to answer. I was shocked that most of the answers were left blank for me to discover.

  • http://www.constructionmarketinguk.co.uk/2010/12/13/the-marketing-assassin-jeff-bullas-and-blogging-2/ The Marketing Assassin, Jeff Bullas and blogging | CONSTRUCTION MARKETING UK BLOG

    [...] 7. Write articles for the different types of customers that are relevant for each of  your vertical markets [...]

  • http://www.magnificentageing.com Penelope Young

    Really helpful information Jeff. I’ve been focussed on writing my book ‘Happy to be Older’ which is nearing completion but I am starting to look for coaching clients and speaking engagements so finding this blog is fortuitous. Many thanks.

  • Anonymous

    Composing is the first act of writing. The process does not start with the actual “deliverable” – a college essay fully footnoted with a bibliography, for instance, or a fantastic blog post that goes viral on Twitter. You as composer must first spit out the ideas – what you’re going to say, what you want to sound like, how you’re going to phrase your point of view or frame the facts, and whether or not there is a larger agenda to your creative efforts. Rather than sitting in front of an empty word processor screen, hypnotized by the blinking cursor, try using an audio app like tinyvox and just rambling for a bit on the topic. Or find someone else who’s interested in the topic and tape yourself telling them all about it. Composing by talking is so easy and even FUN! As interactive human beings, we are caught in an endless loop of composition for one another whenever we converse. We just don’t think of it as “composing”, because for most of us conversation is an incredibly creative and spontaneous endeavor, particularly when we find a person to talk to who shares interests and culture and excitement with us.

    Interviews, being the interface between oral and written culture, are relied on by magazines as a dependable source of engaging content, and music and film and visual artists often have plenty to say about and beyond their works. Throw in a few current issues within the industry or the world at large, and merely by sending intelligent reporters out with microcassette recorders, magazines like Rolling Stone have been able to engage and retain subscribers consistently for decades with a minimum of editorial stress.

    Everybody having an interesting conversation about anything is composing. Tinyvox is a great tool for capturing the magic. Your ideas occur in a whirlwind – you need a tool built for the on the spot, on-the-fly, in real-time nature of your genius. If you capture your thoughts, later you will have options for deploying them. If you do not capture these moments, they simply whip away in the wind like so much dust. We propose that you use tinyvox in the moment, to tape the genius as it occurs. Later, even a week later, in a free moment at home, pull up the tape and a piece of paper or word processor (I use Stickies for the Mac) and take notes. On yourself! Yourself a week ago – a weird new type of time travel. It’s fascinating! You may say to yourself, “I want to type that up as a chapter in my book!”

    Having a conversation with tinyvox will make time fly. You’ll look down, and suddenly realize that you have 7 1/2 min. of conversation recorded. When you go back later to transcribe this tape, you’ll find that you have filled up page after page of text with the amazing words that you and your conversation partner shared, which never would have existed if you hadn’t taped it. Furthermore, you will add value as you transcribe the tape, of course. The written word is different from the spoken word, and your creation of a “second draft” off the tape will give you a chance to polish your composition for any readers you may wish to reach. You will also fill in the white spaces in your conversational logic the second time you go through it. When done, you’ll have a polished essay, based on a conversation that you had so naturally. With your tape as a seed, created earlier and nearly automatically, your writing just about anything instantly becomes a pleasure. And, of course, you have a pause button, which you should use constantly as you transcribe. If you go through your tapes after you have created them, you will never miss an idea again. You will also develop a reputation as a very, very prolific writer! (by the way, I spoke this out, then typed it up :)

  • Midgehand

    Nice post thanks for sharing.  The old adage “walk a mile in your customers shoes” is always good to be reminded about this – I think it’s an art that we all often forget but it is so very important if we are to help our prospective clients.  Going the extra mile is a personal motto of mine – and you find there’s not a lot of people doing that!  

  • http://twitter.com/sdltridion SDL WCM Solutions

    Nice. :)

  • http://twitter.com/sdltridion SDL WCM Solutions

    Great post.

  • HistoricFortMyer

    Wonderful insights!

    I just wrote a book and built a blog centered website to complement what’s in the book.   http://www.Historic-FortMyer.com  – seems that I’ve taken a different path than the article suggests.  Going to think about how to employ some of the suggestions.

  • http://twitter.com/murthyseoexpert Moorthy(SEO Analyst)

    Very useful points that needs to be follow while working for the customers

  • http://www.jeffbullas.com/2012/01/10/10-reasons-why-liquid-content-should-be-included-in-your-social-media-marketing/ 10 Reasons Why “Liquid” Content Should be Included in Your Social Media Marketing | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content [...]

  • http://socialmediatoday.com.au/2012/01/adapting-to-change-the-term-social-media-will-disappear-its-all-just-media/ Adapting to Change: The Term ‘Social Media’ will Disappear – it’s all just ‘Media’ | Social Media Today

    [...] 9 Questions to Ask your Customers When Creating Content Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers [...]

  • http://www.jeffbullas.com/2012/01/25/5-content-marketing-ideas-worth-stealing/ 5 Content Marketing Ideas Worth Stealing | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content Tweet swfobject.embedSWF("http://www.youtube.com/v/JR_naKxLEPc&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-17480-youtube-1", "425", "344", "10", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); swfobject.embedSWF("http://www.youtube.com/v/lFZ0z5Fm-Ng&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-17480-youtube-2", "425", "344", "10", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); Buffer Tags: cartoons, Contagious, Content Marketing, ebooks, Images, Multimedia, Photos, Posts, Social Media Marketing, Video, whitepapers blog comments powered by Disqus /* .feedcount .subscribers {font-size:1.6em;} .feedcountdiv p {background-color:#F0F0F0;} #af-form-892609621 .af-body .af-textWrap{width:98%;display:block;float:none;} #af-form-892609621 .af-body a{color:#094C80;text-decoration:underline;font-style:normal;font-weight:normal;} #af-form-892609621 .af-body input.text, #af-form-892609621 .af-body 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  • http://www.jeffbullas.com/2012/02/07/what-are-4-key-goals-in-content-marketing/ What are 4 Key Goals in Content Marketing? | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content [...]

  • NaveenNanchari

    Great stuff…

  • http://twitter.com/createwithtate Ashlee Tate

    Fantastic article! Thanks Jeff

  • http://www.jeffbullas.com/2012/03/05/5-key-changes-to-the-new-facebook-page-marketers-need-to-know/ 5 Key Changes to the New Facebook Page Marketers Need to Know | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content [...]

  • http://www.jeffbullas.com/2012/03/30/why-content-is-the-foundation-of-your-social-media-marketing/ Why Content is the Foundation of your Social Media Marketing | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content Tweet Buffer Tags: addictive content, Case Studies, Contagious, Content, content excellence, Content Marketing, creative excellence, data, Dynamic stories, Facebook, Information, liquid, News, Social Media Marketing, twitter, Viral, youtube blog comments powered by Disqus /* .feedcount .subscribers {font-size:1.6em;} .feedcountdiv p {background-color:#F0F0F0;} #af-form-892609621 .af-body .af-textWrap{width:98%;display:block;float:none;} #af-form-892609621 .af-body a{color:#094C80;text-decoration:underline;font-style:normal;font-weight:normal;} #af-form-892609621 .af-body input.text, #af-form-892609621 .af-body textarea{background-color:#FFFFFF;border-color:#919191;border-width:1px;border-style:solid;color:#000000;text-decoration:none;font-style:normal;font-weight:normal;font-size:12px;font-family:Arial, sans-serif;} #af-form-892609621 .af-body input.text:focus, #af-form-892609621 .af-body 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  • http://www.jeffbullas.com/2012/04/12/how-to-make-money-with-content-marketing/ How to Make Money with Content Marketing | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content [...]

  • http://www.jeffbullas.com/2012/04/19/how-to-win-in-a-digital-economy/ How to Win in a Digital Economy | Jeffbullas's Blog

    [...] 9 Questions to Ask your Customers When Creating Content [...]

  • http://www.infinitytechnologies.com.au/blog/2012/04/20/3-steps-to-success-with-digital-marketing/ 3 Steps to Success with Digital Marketing

    [...] 9 Questions to Ask your Customers When Creating Content [...]

  • Zaheerabbasbaig

    Great one :)

  • http://www.hongkongwebdesign.com.hk/blog/2012/04/25/3-steps-to-success-with-digital-marketing-3%e6%ad%a5%e6%88%90%e5%8a%9f%e8%b5%b0%e5%90%91%e6%95%b8%e4%bd%8d%e7%87%9f%e9%8a%b7/ 3 Steps to Success with Digital Marketing 3步成功走向數位營銷

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