How To Optimize Your 5 Top Social Media Channels

Search Engine Optimisation is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you  or your company on the first page of Google and with hard work, diligence and skill place in the top 3 or 4.

So how do you optimize your social media so that it helps in this increasingly important objective of being found online as easily as possible? In this post my aim is to give you some simple tips and resources on how to optimize the 5 top social media channels.

1. Facebook

Facebook has 3 types of ways you can participate, Profile (Personal), Groups (clubs and associations) and Pages (companies and businesses).

The primary goal of having a Facebook “Page” is to get fans (or subscribers) and invoke interaction. The secondary goal is drive them to an offer page or get them to your target website. How do you do get more fans and visibility within Facebook? By pushing content out tactfully. The Wall within a Page is the same as a Wall within a Profile. Therefore Page Admins can publish stories, news, and offers to their Fan’s home page streams. The other internal way to communicate with Fans is by direct messages to their inboxes, which is reportedly being used less and less. Who uses email these days anyway right, right?. Here are some ideas to get you started

  • Use a group or page profile for your business rather than personal as they are much more transparent to search engine crawlers
  • Choose a vanity URL that contains your keywords (such as
  • Exclusive offers for Fans only is great Fan bait
  • When you post content, always include video or imagery. Facebook users are very visual.
  • Publish fresh content at least 2-3 times per week
  • Analyze, iterate and optimize using the Facebook Insights Tool to get “high-level demographic and geographic insights about your Fans”, and to “analyze the number of interactions and overall engagement with your Page and posts.”

Some more resources

Mashable “5 Tips for Optimizing Your Facebook Presence

SEO Expert ” Optimizing Facebook Pages

2. Blog

Blogging demonstrates true commitment and passion to your industry that you really can’t fake long-term.  Most won’t be able to sustain it over long periods of time with frequency, but those who do so are rewarded in spades and stand out from the crowd. So here are some tips on optimizing your blog

  • Buy ( I know that says get your credit card out) your own domain name not a subdomain or name under typepad or wordpress .. buying a homebase is a lot better than renting one.
  • Purchase a theme such as WordPress Thesis theme that can be optimised for SEO such as URL’s and  meta descriptions
  • Post content regularly (at least once a week) .. Search engines love new unique content
  • Promote your Blog on Twitter regularly (Google now has real time search feed into Twitter API)
  • Include share buttons to other social media channels on  each blog post so visitors can add your blog and posts

Some more resources

7 Reasons Why Companies Should Blog

20 Reasons You Should Blog Before You Twitter

10 Essential Elements Of A Business Blog – Video

3. YouTube

The  increasing impact of   Social Media “Online Video and its importance to getting found online because of the facts and figures emerging that can’t  be  ignored… in fact its hard to get your head around them. Comscore announced in August, 2009 that over 25.4 Billion video views ocurred in the USA alone (Yes…. Billions not millions). This is up from 14.3 Billion In December 2008. This is a 78% increase in just 8 months. Google’s sites such as YouTube  had a 39% market share with the closest competitor being Microsoft sites with 2.2%. (Google owns YouTube by the way). Here are some tips to get you started

  • Create your own YouTube Channel
  • In your description section for your video, always put your link to your blog or your website to make it easy for people to link back to your site
  • Put the category such as [Social Media Marketing] in Brackets before each Title of your video
  • Put “Tags” in your video tags section, make them relevant to your video title, fill up your tag allotment quota allowed and optimize them
  • Again promote your YouTube video on Twitter and place them on your blog in a Video or YouTube Channel section

Some more resources

7 Ways to Optimize Your YouTube Tags

Optimizing for the YouTube Search Engine

YouTube Search Engine Optimisation

4. Twitter

Twitter became mainstream in during 2009 and has continued to provide ways to connect, communicate and promote your content from your website and blog.

  • In the account settings, be sure to add your website’s URL
  • Write a great title (approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. Keep in mind that your full tweet and all its characters are still being indexed by major engines).
  • Place a retweet button on your blog articles and integrate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.
  • Include “Follow me on Twitter” buttons on your emails and blog
  • Leave at least 20 characters spare (make your tweet no longer than 120 charcters), so that it allows room for people to “Retweet” your “Tweet” with comments like “Great post”
  • Almost always include a link back to your blog posts in your tweet (don’t waste a Tweet), this is a significant traffic driver for bloggers.

Additional resources

The Top 10 Twitter SEO Tips

Twitter SEO: 4 Simple Tips to Help Your Twitter Profile Rank

4 Ways To Optimize Your Twitter Background

5. LinkedIn

LinkedIn is the world’s largest professional network which started up in 2003 and now has over 55 million members and growing rapidly (It is one of the top 5 social media channels). LinkedIn connects you to your trusted professional contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. So how do you optimize this platform to enhance you and your companies brand.

  • Create a public profile (don’t lock it away) This is an easy way to start building an on-line presence for yourself, since LinkedIn ranks high in the search engines
  • Use the questions and answers feature to start conversations, create community, and position yourself as a subject matter expert. By answering questions, you are simultaneously endorsing your candidacy and expertise this can also be used to drive traffic to your blog when you leave your answer or when you place your question.
  • In your homepage activate your Twitter and LinkedIn interfaces.
  • Activate your blog feed to your homepage on linkedIn (where your last blog posts are displayed). Use the questions and answers feature to start conversations, create community, and position yourself as a subject matter expert. By answering questions, you are simultaneously endorsing your candidacy and expertise
  • In your settings (in the edit my profile section) make sure your websites and blogs (you can enter 3) with relevant customised key word descriptions. (mine includes My Company, My blog ( and My Facebook “Page” URLs

More resources

Win new clients by optimizing your LinkedIn profile keywords

Video-4 Minutes to Optimize Your LinkedIn Profile for SEO

3 Easy Ways To Optimise Your LinkedIn Profile

So how are you optimizing your social media?


  • Alex Guest

    Hi Jeff

    This is a really great post….

    …but you need to implement some of your own advice on your blog:

    Where are the share buttons??

    See, I wanted to share this post but it wasn’t easy.

    • jeffbullas

      Hi Alex

      Thanks for sharing, I really appreciate it and I totally agree with you on “practicing what you preach” but due to lack of resources at this current time I haven’t implemented “Retweet” buttons on my own personal blog, but at my company blog this has already been done, see
      My personal blog (this one) is currently being redesigned and will be “best practice” within the next few weeks.


  • Ed

    Hi. Useful post.
    Don’t know that much about Facebook compared to the others. How do you rate Facebook as a social media channel? Any pros or cons in particular. My experience is that from this list, Blog and Twitter are the most useful.

    • Wedding magician

      True, but Facebook is another way, like Twitter, to drive people to your blog! Every time I write a new blog post I put a status update on my facebook page and tweet it, to drive traffic.

      Great post, Jeff, I was more than relieved to read down your top 5 and realise I have a presence in all of them. Nice idea about leaving a 20 character gap in tweets for retweets!

      • Brian Nash

        Totally agree. I’ve found that a whole lot of people just don’t use Twitter but love FB and conversely, a bunch of people on Twitter don’t “do” FB. Need to cover both bases (and LinkedIn) to get your max exposure.

        Jeff – nice tip on the 120 characters. So true – saves your followers from having to re-construct their RT’s with a nice comment before they RT.

  • Peter Roach

    Thank you for this great information. Being fairly new to social media your article has some great ideas. Now I need the secret for finding time to organize it all! Thanks again, and I will continue to look for more great content from you.
    In Health, Peter

  • Roger


    I always enjoy your postings and agree with everything you talk about here. I find that using Posterous ( really helps me save time and effort and achieve multiple – yet managed- postings simultaneously.


  • Ray Hiltz

    Thanks, great post. I agree that Facebook and Twitter (and to lesser degree, Linkedin) provide optimal funneling to one’s blog.

  • Shadowintheflame

    Hi Jeff,

    I have implemented most of the things you suggest already and you are right, they do work . In this post you have motivated me to start a Facebook page for Shadow in the Flame and I will do that as soon as possible, in fact we are launching a huge project soon to look at why Eastern philosophy is so different to Western philosophy and Facebook could work quite well as a complement to that.

    My only complaint about this blog is those damn Snap pop up windows, they drive me crazy. Am I the only one or do other people find them totally annoying as well?

  • Nicola Grayling The Accessory Barn

    Oh dear just when I thought I was getting somewhere I need to do more. Great post thanks for the info. I will be busy today following your advice!
    I have a hard time with facbook I have a business page and personal page but can never comment on my networking contacts page as my business account or send messages as the business???

  • Kain tietzel

    Great post and succinctly put. There are too many blog post that say “why” businesses need to be using social media, but rarely do they offer simple ways to make the executions. Thanks for the wise words.

    One question though, if you have a site that is already powered by word press, and it contains a blog, why would it better to have a separate blog and separate URL? We recently moved our blog back into our site to reduce the amount of properties we had to manage. Would be keen to hear your opinion.

  • cesar

    Graat compilation,
    thanks Jeff!

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    The blog provides helpful information regarding the topic and it also gives a vast knowledge as well which helps us in our studies and in practical life.

  • Pete Carr

    Hi Jeff,
    Some great advice there. The problem I have and I am sure many others do is spending time on these social sites. I know there is automated answers, but I still feel that these sites need personal interaction.
    I am going to be building a fan page for my blog in the next week or so, which I think is crucial, gets your content out via another source.
    I have a Linked In account but don’t use it. I will start being more active with that.

  • Peter L Masters MCIM

    A good list Jeff, I recommend Quora too. It offers people the opportunity to meet their peers and discuss important issues and see other peoples perspectives. I feel Blogging groups like ‘The Blogging Mastermind Comment Tribe’ on Facebook add immense value for networking. I totally agree that Facebook groups are proving to be very valuable and the new Facebook business pages offer great direct marketing options! Keep up the good work! One of your posts I talked about and referred to when I first started Blogging is still one of my most viewed posts ever! Thanks for the inspiration!

  • Julie Larson

    Thank you for putting this all in one place!

    I’m wondering why the brackets around the category for the YouTube title – is that just to make is that just to make it stand out some more or is there some sort of extra SEO juice for bracketed words?

    Thank you!!!

  • Coach Rollie

    Great tips. I’ve used most of them except for Linked in. Maybe I should get on that. : /

  • arunvsarma

    Very useful post, Jeff! :)

  • Shawne Duperon

    Fab tips.. you are a social media genius! thank you…

  • NavNeet Navi

    Amazing article Jeff. You have posted very interesting content about social media marketing.

  • JD

    Nice Article Jeff! I’d love for you to share an article for – Get at me for some more information!