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  • http://@bluish_yellow Nick Green

    Isn’t number 5 just SalesForce’s Ideas platform, not really social media. When we used it at my ad agency, it almost seems to impede conversation, rather than make the bulletin board-style more social.

    You can notice that happening on Dell’s site, too. The top 3 ideas are the only ones that have more than a couple comments.

    I only bring it up because it seems that SalesForce has been pushing concepts like Ideas and Chatter as social media constantly to high-level execs. Meanwhile, the idea of social interaction is left virtually untouched. You can’t get your peers to read your post unless they’re looking for content on that particular topic. Which most often leaves conversations divided and broken.

    Nick

  • http://bhc3.wordpress.com/ Hutch Carpenter

    Nick -

    It’s worth pointing out here that studies show low interaction rates on Twitter as well:

    http://mashable.com/2010/09/29/twitter-replies-retweets/

    I suspect that will be the reality for any social initiative that goes outside people’s Dunbar Number. At that point, the focus becomes more crowdsourcing and signals, rather than interactions.

    Hutch

  • http://blog.sysomos.com 40deuce

    All great ideas Jeff.

    In regards to the other comments here, there is much more to product innovation than just creating a small site. Just by monitoring what people are saying about your brand in social media will give you ideas for improvements you can make with out actually soliciting it. I find that some of the best ideas come from the organic conversations people are having when they don’t think people are listening. Not all of them are going to be great ideas, but by listening you can get a good feel for what people are thinking about your company and where you may need to improve.

    Cheers,
    Sheldon, community manager for Sysomos

  • http://www.radian6.com/ Lauren Vargas

    Spot on. Social should be woven into the very DNA of your company. There is no need to fight about where social belongs…the conversations/data belong first to your community and then every invested department in your company. This is a culture shift. As more companies recognize the need for guidelines to protect them and their community and see the value of these conversations, social integration will become the norm. But it is a journey…

    Lauren Vargas
    Director of Community at Radian6
    @VargasL

  • http://twitter.com/_DaleOD_ Dale O’Donnell

    I agree 100% with what your saying Jeff and I can’t understand why there is still some business’ out there that haven’t made the move yet .e.g Facebook, Twitter. It’s a big plus when you see a company interacting with their costumers online!

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  • THLJess

    Great timing Jeff, as always! I have committed to teaching our entire staff how they can manage social media in their own lives because I truly believe that our best “marketers” are the staff that we believe in. We have a series of “how to” trainings set up – starting with twitter on Friday. Because our staff’s experience level on each platform varies by a lot, we are starting with “what is twitter” and ending with all of your fabulous articles on mastering it. I appreciate your blog and wisdom and completely agree with integrating social media into our business.

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  • http://twitter.com/sudhanshu_80 Sudhanshu Saxena

    How about hirings, we can always see more of an individual through his social media exchanges and this can give a reasonable insight into how he/she actually is ?

  • http://twitter.com/JillBrown20 Jill Brown

    Great article, thanks Jeff. Our company of 5 websites has 3 lively Facebook pages, but a few others that are underperforming. And our Twitter is very haphazard across all sites (although penetration is small here still in Australia). I’m on a mission to upgrade our social media strategy, and this article provides helpful food for thought.

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