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  • http://thefuturebuzz.com AdamSinger

    Why so much emphasis on getting shared on Facebook and Twitter Jeff? The social web as a whole is a lot larger. Seems myopic. Funny you wrote this headline, I wrote exactly the opposite this week. I think there’s *too much* of a focus on Facebook and Twitter specifically. There is a lot more to the social web :)

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment Adam. There are 2 questions you have to ask
      1.Which platform will people use that will give me the most leverage to get my brand message out?
      2. Where are most of my customers hanging out?
      By all means use other channels that are relevant to your audience but you need to be looking at the social media channels where you can get the best possible results in the shortest possible time. Cheers

      • http://twitter.com/kevinmontgomery Kevin Montgomery

        Those are good points. Facebook is my biggest driver…….twitter is about 20% of the Facebook traffic. Since i’ve added Facebook Comments instead of Disqus my traffic has skyrocketed. Love them both. I would be interested to know how Adam defines “social web”? To me….they ARE the social web. Not trying to be contradictory, but am sincerely curious?

  • http://www.facebook.com/tkotijyadi Todoitibeaqi Kotijyadi

    Thanks for well-timed tips, Jeff! Are they refered to a personal or a corporate blog more?

    I’ve posted an article with some tips for a corporate Twitter that correspond with yours. Hope you’ll find them usefull! http://fb.me/NxiBApsT

  • http://twitter.com/lojinks Lorraine Williams

    great tips, thanks Jeff. I use blogger and can’t work out how to get my new posts emailed direct to my blog followers (all 12 of them!) Can anyone advise?

    It also seems to be quite clunky for people to be able to comment, while I clicked here from twitter and my profile is already set up for me to comment on here, much slicker. Is this the difference between wordpress and blogger or have you done something clever that I ought to be able to emulate?

    • http://jeffbullas.com Jeff Bullas

      Lorraine..I don’t use “Blogger” so maybe someone else who does may be able to answer that question

  • http://blog.esimplestudios.com Gabriele Maidecchi

    With so many advices, I will have to select one I love and one I don’t from your list. Make it easy to subscribe via RSS has to be one of my fave one for the specific reason MANY bloggers still hide this option as much as they can. Just the other day, I was visiting a blog I won’t mention, and in order to subscribe to the feed I had to manually look through the HTML source code… I mean, that’s very sad.
    The one I don’t really agree with is getting a lot of Twitter followers. I mean, I do agree with the principle, but the problem is that most people really take this wrong and go as far as literally buying Twitter followers. That kind of approach really doesn’t appeal to me, but no worries, I know you didn’t mean that :)

  • Mark W Schaefer

    This post is a keeper, Jeff and thanks for mentioning me. Ironically, I did not set out to be controversial on thaqt post. I was rather surprised by the surge of emotion it elicited. But there is a lesson here. By simply answering a reader question, it uncovered the fact that this was on a LOT of people’s minds. Something to keep in mind.

    Thanks for rocking the blogosphere. You’re the best.

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  • Anonymous

    Fabulous helpful post, AND you mention one of my favourite posts from Mark’s http://www.businessesgrow.com
    Love all the tips: will be putting them into action! Kaarina

  • Ralph

    Thanks, very helpful.
    Question: How many times can/should you tweet your blog post? Do you do it just once, or can you repeat it yourself (in case your initial tweet is missed by many)?
    Thanks,

    Ralph

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  • http://cavemanhomecompanion.com/ Caveman

    I’m a new blogger and this article sure was helpful! Thank you!
    http://cavemanhomecompanion.com/

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  • http://livesharetips.com/ share tips

    Thanks a lot for this informative post i like this post thanks a lot for this great information. keep posting and updating the blog. i like it so much….
    regard:
    Share tips

  • http://twitter.com/schnoerrchen Katharina Schnorr

    I like your tips and will try to follow them when I will put up my blog (soon, soon, soon) but I have a question: I’ve been wondering about the facebook connection anyway: Up to now, I use my facebook profil only for private things. If I set up my blog, should I direct people to my private facebook account that I use to communicate with friends? I wouldn’t want to mix those things up, to be honest. So, do I set up a group or fanpage for my blog?
    With twitter, that is another thing as I already use @schnoerrchen as a form of microblogging and could direct people there.

    • http://jeffbullas.com Jeff Bullas

      Thanks Katharina for your comment. You need to set up a Facebook Fanpage for your blog, that will keep things separate.

  • http://www.facebook.com/profile.php?id=1505383440 Neil Farley

    Very good info, thanks for sharing. Really helpful comments.

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  • http://www.facebook.com/people/Steve-James/100002651686831 Steve James

    Thanks for the article Jeff. Some great tips!

  • http://www.photography-scotland.com Ros

    Another great post Jeff, full of relevant info. Thanks. A valuable point that it’s necessary to constantly optimise and fine tune your blog and the social media systems. I had automated my blog posts to be posted to my FaceBook page via Networked Blogs, but have noticed recently that a lot of people must be unable to see these posts – the stats on them have dropped dramatically. I’ve taken to doing it manually til I can suss out what’s happening. I’m guessing it’s to do with the new FB layout.
    Thanks again!

  • http://www.photography-scotland.com Ros

    Another great post Jeff, full of relevant info. Thanks. A valuable point that it’s necessary to constantly optimise and fine tune your blog and the social media systems. I had automated my blog posts to be posted to my FaceBook page via Networked Blogs, but have noticed recently that a lot of people must be unable to see these posts – the stats on them have dropped dramatically. I’ve taken to doing it manually til I can suss out what’s happening. I’m guessing it’s to do with the new FB layout.
    Thanks again!

  • Anonymous

    Hi Jeff
    Normally when I see a 21 things you can do to ‘ABC’ list, I assume it’s a kitchen sink article and I’ll have to sift though it for maybe one nugget. BUT, this is a terrific list that is full of specific and actionable points. I can see myself doing pretty much the whole lot. Well done – outstanding!

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  • http://twitter.com/himachhag hima chhag

    Hey jeff,

    This is fantastic. 21 steps for marketing blog.
    Worth reading !!

  • http://twitter.com/eve_b YVEtte.BOwlin

    This is a great post. Choosing a targeted topic for your personal twitter is tough… How does one encapsulate all they are into one topic? Or is that necessary? What does the designer-slash-book writer-slash-world traveler-slash-musician do?

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  • Sara

    Hi Jeff, thanks a lot for this useful post. I like it a lot and please keep up the good work!

  • Trudy Triumph

    Your article is great, thank you. I write a VERY personal blog
    neurogenicbladder.me
    I keep my condition a secret so I only have one follower yet I am up to almost 2000 hits. I am working on the publishing bit now. The Facebook is harder because I am not letting my family and friend in on what I am doing. Keep those ideas coming! Trudy

  • http://twitter.com/mututemple Mu Lin

    Was wondering how often bloggers check their traffic – I’m addicted to checking my blog traffic on computer and on the phone.

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  • http://creative.publicate.it/ Helen Lewis

    This is a really great post- I also agree with Mark, I will be keeping hold of this post! A great number of tips

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  • The Travel Fool

    A lot of great tips Jeff. I have been trying to concentrate on growing targeted followers instead of just adding people for sheer numbers sake. Might be the wrong approach but I am seeing a steady although slow increase in traffic.

  • http://jeffbullas.com Jeff Bullas

    You have indeed noticed my secret strategy!! :)

  • carepark

    Great tips Jeff! I also think using a social media management tool like HootSuite helps.

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  • Clara Garrison

    Jeff, I always enjoy each one of the blogs you post on twitter and this one is another one of your articles filled with amazing tips. Thanks for posting!

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  • http://flavors.me/aherbosa Anneliese

    10. Repeat tweet your content over and over and over

    Couldn’t agree more with the importance of allowing your content to resurface. I think the reason that some bloggers hesitate to promote their blog post more than once across a platform (or many) is because they may be afraid of flooding/spamming their followers’ feeds. Something to stress: if you continuously promote your content purposefully, and strategically, it won’t appear like spam. Use fresh words, reiterate value of clicking through in new ways every time, and space them out. Don’t be shy — if your content is truly great, then it deserves to be re-shared (in moderation).

    I think this dovetails well into Tip #20 regarding topical content. Whether it be piggybacking on popular cultural trends, or picking a day of the year that allows for it, take advantage of optimal timing when repurposing old content (that is, if the un-timeliness of your content can afford it).

    All great tips! Thanks Jeff!

  • Jesse Quist

    These are alright tips, still worth refreshing the memory with them though. How long did it take you to write your first book?

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