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  • Anigam

    great article for all the facebook users…..thanks for sharing

  • http://www.sociallyengagedmarketing.com CharityHisle

    Jeff, I’d be interested in seeing the results of a study now that the newsfeed has changed. 
    With all of the changes to the newsfeed, it seems that the standard engagement on photos, questions, videos, etc. has dramatically decreased. On pages that normally receive 20+ feedback per update now receive half or less. We still ask engaging questions, we still post photos, share links, etc… but the posts aren’t staying in the news feed as long; thereby reducing exposure. Those that are hiding the Ticker and/or ignoring it also reduce our engagement opportunities.With only one ad on the newsfeed page, I’ve also seen a little reduction in CTR’s. So far, in my humble experience, this new newsfeed is decreasing exposure and engagement. What are your thoughts? 

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  • Anonymous

    Great article, Jeff.  I’ve seen the photos getting more impressions theory in action and I can personally testify to it.  The particular clients who I’ve noticed this with are clothing and pet stores so it applies in particular, but even so, Facebook is a very visual medium.

    Michael Carusi

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  • Maria Peagler

    Jeff – Your post is a timely one, and I’ll be discussing how to get more engagement in an upcoming webinar on Oct. 4.  The key for every Facebook fan page admin to look at your Insights and see what posts get the most engagement for your page.  Not all fans are the same, and the answer will be unique for every brand.  It’s definitely going to be tougher for brands to get seen and heard with the new algorithms.

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  • http://twitter.com/MommyBlogExpert Janis Brett Elspas

    Jeff, As always loved this post, in fact already RTed. And now there is Pinterest being thrown into the mix of cross promotion against all types of social networks — would be interested in idea you have on how to increase visibility there.

  • http://twitter.com/MommyBlogExpert Janis Brett Elspas

    Jeff, Excellent, thoughtful post as always. Wondering what you think of Pinterest and how to similarly increase visibility there?

  • http://www.facebook.com/LaurieSchwarzHurley Laurie Schwarz Hurley

    I use photos with practically every Facebook post I write. People love visuals and short sound bites of information, not a long drawn out dissertation. Short and sweet and consistent works!

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  • Dr. Kathy L. Louis-Sanders

    The information that you shared is very helpful and agrees with my own thoughts on the subject. It feels good to read and receive confirmation. I will share with clients and incorporate in my social media practices. Thanks for the guidance and I would like to keep in touch. Kathy Sanders of MARKiTYOU

  • http://www.webphenoms.com/ Bryan Perez

    This post is from 2011. I’m wondering how the research has changed to show if these tactics are still effective?

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