Twitter Makes Two Major Announcements

Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5).Twitter Makes Two Major Announcements

Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+.

Since the launch of Twitter over 5 years ago, users have moved on from a “text” web and are demanding more visual and multimedia centric content.

You only have to notice the fast trending popularity of “Infographics” to realize that the social web requires information presented efficiently and visually with high definition images and media.

Twitter had Forgotten the Enterprise

Twitter has until now, not provided a separate interface for “Brands” that Facebook provided with its “Pages” nearly 3 years ago and the recent Google+  “Pages” launch for business.

Facebook’s growth accelerated when it announced its “Pages” three years ago.

Google+ knew that it was vital to address both the personal and business market and just one month ago launched Google+ “pages” for companies and brands.

Facebook’s success with its Pages has highlighted the need to provide separate “social network” interfaces that provide synergy, functionality and features that allow consumers to connect with brands.

The result “social commerce

Twitter today announced two major changes to its interface that addresses these shortcomings .

1.Twitter for Brands

Twitter is providing a new brand interface that has three key elements.

1. They can be customized with large header images

Advertisers can use the new Twitter “brand “to display their logo and tagline more prominently than under the standard format, where branded elements of the page design are often partially covered by the time line of tweets.

2. Brands can also choose to keep a particular tweet at the top of their time line

That top tweet also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action.

3. They separate out a brand’s @replies and mentions

This way companies messages are not diluted by all the other tweet “noise“.

Disney’s Twitter “Brand” Page

Disneys Twitter Brand Page

Twitter has realized that the interface for a brand requires a different design to increase synergies between “buyers” (personal Twitter users) and the “sellers” (company Twitter users).

Twitter’s launch partners include American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of Mission: Impossible — Ghost Protocol.

2. Twitter’s “New” Look

Twitter continues to “tweak” its interface but this change is more significant than it initially appears and this will be rolled out over the next few weeks for personal Twitter users.

What are the main elements to this Twitter evolution?

1. Three new buttons, Home,  @Connect and #Discover

Twitters new design and user interface and navigation

  • Home button provides all the updates from people and brands you are following
  • @Connect shows who has mentioned you and suggestions for accounts that you might want to follow that are relevant to your interests (the customization and personalization of the web for individuals continues to evolve)
  • #Discover takes the “hashtag” prominence to a new level and shows what’s trending and directs you to newsworthy stories and videos (based upon your interaction with the site)

2. Tweets now appear on the right side

Previously they were on the left but now they have been moved and take up less real estate

3. Tweets can be expanded

There is a new “open” button that displays media such as photos and videos.

4. Embeddable tweets

Website owners will also be able to embed a tweet onto their website, giving site visitors the ability to favorite, reply to, or retweet a tweet without even leaving the web page.

Twitter’s YouTube Video Showcasing its New Design

YouTube Preview Image

If you have an iPhone or Android device, you can check out the “New Twitter,” by simply downloading the new app from the App Store or Android Market, then logging into the web interface.

Do you like these changes?  How do you think it will impact your Twitter and social network presence?

More reading

  • Apple Makes Huge Announcement about Twitter
  • Google+ Announces and Launches Pages for Business and Brands
  • How to Get Targeted Twitter Followers
  • The Marketing Secret About Twitter that Most People Don’t Know
  • How To Write A Mind Blowing Headline For Twitter So People Will Read Your Blog
  • 30 Terrific Twitter Facts and Figures
  • Comments

    • http://www.24x7media.com Dennis Carpenter

      Twitter is in it to win it! 

    • Anonymous

      Hey Jeff – first I’ve read of this – great information as always. Smart idea on their part – I had pretty much given up twittering, this will cause me to reconsider.

      • http://jeffbullas.com Jeff Bullas

        Thanks for the comment, the social web has only just started so expect to continue to see “Hyper Speed Evolution”

    • http://facebook-advertising-marketing.com/ KrisOlin

      Thanks for the news, Jeff!

      Do you have info on when we can see these upgrades in Australia?

    • http://jeffbullas.com Jeff Bullas

      Thanks for that Dick :)

    • http://twitter.com/dansportzblog dansportzblog

      Just seen the new Twitter interface and I HATE it! Hard to find stuff like DMs. Also not a fan of having the Tweets on the Right! I say go back to the original view

      • http://www.y8girlsgames.com/ Y8

        Happy New Year. Wishing You and Your Family A Very Happy, Healthy and Prosperous New Year 2012!!!

    • http://twitter.com/IliyanaStareva Iliyana Stareva

      Thanks for the information! I just saw the new look; love the “open” button – even social networks are becoming more social now :) 

    • http://twitter.com/akram_husain akram husain

      Well explained, Its a major overhaul (next level for Twitter).
      Thanks Jeff for this great post

    • http://twitter.com/BMWtherapy Doc Hollywood

      ‘preciate the info, good stuff!

    • http://www.sugarpinerealty.blogspot.com mikec (@blogboy2)

      I am a self-proclaimed twitter-holic. I wholeheartedly agree with Dennis Carpenter’s comment, “Twitter is in it to win it.” Thanks Jeff for explaining the new changes simply and clearly. I am glad to know ahead of time. :)

    • http://www.facebook.com/30fold Rick Allen

      Well, we know the last chapter has not yet been written on social media, don’t we? In the live networking I do the best exercise and evolution I saw was as our group grew in number, and the commercials went from a tomb, to 90, to 60, and now 30 seconds. The discipline to say something brief yet significant is powerful, and that is Twitter’s strength. It’s not where you satisfy the yearnings of the mind, it is where you simply focus enough neurons on a topic to create the curiosity that evokes the yearning, and then it’s the filter for where one may direct their attention. As long as they don’t lose that niche functionality and try to become what the others already are, they’ll do fine. I guess it was time to change or die. Let’s see if this gets them off the endangered social medium list.

    • http://www.logodesignguru.com/A/Logo-design-Articles.asp Logos designs

      Twitter is really familiar to every one. I am also the biggest fan for twitter. But creating logo for twitter is really complicated one. Anyway my hearty wishes for twitter.

    • http://www.logodesignguru.com/A/Logo-design-Articles.asp Logos designs

      Twitter is really familiar to every one. I am also the biggest fan for twitter. But creating logo for twitter is really complicated one. Anyway my hearty wishes for twitter.

    • http://arnoldwaldstein.com awaldstein

      Thnx for the info.

      These changes seem more focused on Twitter as a broadcast power use model. For that, they are perfect. For that average non-power user, it’s a bit much to handle in one gulp.

      The new thing I like most as a blogger is the imbed tweet feature that we discussed on avc.com yesterday. Great addition.

      http://www.avc.com/a_vc/2011/12/feature-friday-embed-this-tweet.html

      The Brand Page is seems to be internalizing what Twylah has been doing. @erickim:disqus the CEO  might have more to add on this.

    • Anonymous

      Mobile clients also had a lick of paint. As a response TweetBot is on sale so if you don’t like the new Twitter client on iPhone would recommend taking advantage of that

    • Anonymous

      Mobile clients also had a lick of paint. As a response TweetBot is on sale so if you don’t like the new Twitter client on iPhone would recommend taking advantage of that

    • Anonymous

      Mobile clients also had a lick of paint. As a response TweetBot is on sale so if you don’t like the new Twitter client on iPhone would recommend taking advantage of that

    • http://jeffbullas.com Jeff Bullas

      Thanks Jessica for your comments. It will be interesting to see how the Twitter “Brand Pages” and their evolution pans out over the next 12 months.

    • http://www.mediatrust.com MediaTrust

      its about time we got a twitter Kaboom! what took so bloody long… i have high hopes that this really gets meaningful traction and metrics going to a new level for Twitter marketing

    • http://twitter.com/piperlynmac Piper

      Can you please explain in more detail how separating out a brand’s @replies and mentions helps dilute noise? Does it improve reporting capabilities?

    • http://jeffbullas.com Jeff Bullas

      Try it again, it seems to be working now

    • Jamelshorter

      I don’t see the change yet.

    • http://www.seorus.com.au/ SEO_Melbourne_Services

      twitter is the best social network

    • kizi2

      Good post. It is really help to us. Its give us lots of interest and pleasure.