What is Sharing on Facebook Worth in Cold Hard Cash? – Infographic

Sharing is a warm caring type of word. It meant time spent together over a cup of coffee, a conversation or a meal.What is Social Sharing on Facebook Worth in Cold Hard Cash? - Infographic

It was about sharing a holiday, helping people out and maybe putting your hand in your pocket or purse and handing out some cash to people and communities in need.

When it comes to social media marketing it has been bent into a sterile statistic that doesn’t mean much more than hitting a “social sharing button” and counting the return in dollars and cents.

In a world of infinite data points, sharing can now be calculated in cold hard numbers. Technology has transformed sharing into a metric that can be used to calculate the value of a “Share” on Facebook, Twitter or LinkedIn.

The Dollar Value of Social Sharing is Increasing

Eventbrite (the online ticketing company) started measuring the value of a Facebook share in 2010 using their own in house technology and back then it was worth $2.52 when I first reported their findings. In 2012 their latest study shows that the value of a Facebook share has increased to $4.15 which is an increase of 65%.

The most interesting statistic for me is that the value of a Twitter share has increased by 330%, from $0.43 to a $1.85. LinkedIn’s value has only increased at the margins which translates to a minimal increase of only 2%.

Twitter Drives More Traffic

Despite Twitter not producing the same level of revenue for Eventbrite, the numbers on traffic reveal that a share on Twitter drives significantly more traffic than Facebook with 33 visits compared to Facebook at only 14 visits per share.

LinkedIn visits for every share are not insignificant at 10 visits per share but sit at less than one third of the Twitter stat.

In looking at the analytics on my blog the study by Eventbrite confirms that Twitter sharing does drives much more traffic than Facebook.

Sharing Value Varies in Different Countries

In looking at various countries it appears that all sharing is not equal when comparing the platforms globally.

  • In Ireland a Facebook share is worth $10.37 while in Australia its valued at only $5.32
  • In Ireland a Twitter Share is priced at $9.03 and it sits at $2.36 in the UK
  • In France a LinkedIn Share is worth $12.56 while in Canada it’s only worth $3.13

How ever you look at it and measure the numbers social sharing is significant. Making it easy to share on social networks can be calculated in cold hard cash. 

Eventbrite Infographic on the value of social sharing on Facebook Twitter and LinkedIn

Infographic Source: Eventbrite blog 

What About You?

Can you measure the value of a Facebook or Twitter share to your business? Does Facebook, Twitter or Linkedin drive the most traffic to your web properties?

Are you making it easy for people to share your content on your blog or website? Are your sharing buttons large enough and are they at the top or the bottom of your articles and content?

Look forward to hearing your stories in the comments below?

 

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Comments

  • http://twitter.com/Mimibrabara M!M!

    This is an interesting article. Good information to know about the value of a share on social media platform.
    By the way, (from the analytics on writer’s blog) Twitter sharing drives much more traffic than Facebook. It’s true. In my opinion, Twitter good as a share tool for users to follow links because It’s less text, short, easy and fast more than Facebook.

    • http://jeffbullas.com Jeff Bullas

      It sounds like your traffic driving experience with Twitter echoes both mine and Eventbrite’s

  • Tolga

    I loved the article. Do you have any data for Turkey?

    • http://jeffbullas.com Jeff Bullas

      Sorry, I don’t have any data on Turkey

  • http://www.sproutgeek.com/ Wayne Liew

    Interesting infographic. As I have a fairly new blog that doesn’t sell anything yet apart from an opt in box for my mailing list, I noticed that although Twitter and Facebook sends almost the same amount of traffic, the level of engagement (measured using time on site, pages/visits, bounce rate) for visitors from Facebook is significantly higher.

  • http://www.brickmarketing.com/ Nick Stamoulis

    What this infographic points out well is the importance of keeping a diversified social media program. Even though Twitter drives more traffic than LinkedIn and Facebook, it is not the platform that creates conversions. Facebook converts traffic at a much higher rate. This is why businesses should keep their accounts connected so that Twitter followers can click through to Facebook, and vice-versa. The more opportunities social followers have for conversion, the better chance you will have of acquiring new customers.

  • http://jeffbullas.com Jeff Bullas

    I am also finding that my Twitter followers are increasing dramatically. I think Twitter is gaining serious traction with many more active users.

  • http://jeffbullas.com Jeff Bullas

    It would be interesting to see what Facebook looked like if they removed the Edgerank that currently only allows approximately only 15% of all page updates to appear in the Timeline which Google+ does not seem to apply to its stream.

  • http://jeffbullas.com Jeff Bullas

    It would be interesting to see what Facebook looked like if they removed the Edgerank that currently only allows approximately only 15% of all page updates to appear in the Timeline which Google+ does not seem to apply to its stream.

  • http://jeffbullas.com Jeff Bullas

    You would need to check with Eventbrite but they have their own systems for tracking the numbers

  • http://jeffbullas.com Jeff Bullas

    You would need to check with Eventbrite but they have their own systems for tracking the numbers