Diggin' this content? Sign up for updates... it's FREE!
  • JCKendall

    Hey Jeff, J.C. here. Am I correct that you are basically saying that people need to consider leaving Facebook in favor of other Social Media for their marketing?

    No worries, I agree! http://socialmediatoday.com/jc-kendall/1066006/google-communities-last-nail-facebooks-coffin

    • http://jeffbullas.com Jeff Bullas

      No, its not about leaving Facebook and throwing the baby out with the bathwater. It is just making sure that you have the correct priorities.

  • charles bayer

    Great post, cheers Charles.

    • http://jeffbullas.com Jeff Bullas

      Thanks Charles. I will follow you on Twitter! :)

  • http://twitter.com/Andrew_Baird Andrew Baird

    Good article, don’t agree completely with “Myth Four. You own and control your content on Facebook” if you read the T&C they don’t own your data, you merely license them to display it to others (kind of the point of Social Media after all). I agree you don’t own the platform, and you should also build on a platform you do own BUT disagree with the common misconception (again a myth) that FB owns what you post :-D

  • http://www.facebook.com/paulguzmanmarketing Paul Guzman

    Wow…I just slapped myself on the forehead and said “This is an excellent post”. The most important part is “Invest in optimizing your blog or website for search engines”. Give your audience what they want! Solutions to their problems.

  • smallbusinessmarketing


    I totally agree with your points here. And it really is not so much about owning the data as being able to freely access it i.e. “control”. If Facebook decides to cancel your account you no longer have access to material stored on their servers. It is critical to archive somewhere else the stuff you upload to Facebook and other social platforms..

  • http://twitter.com/Sparks_SM Billings Tanaa

    great post as usual. Completely agree with optimizing one’s blog. Investing in my own one room apartment is better than staying in a rented beach house mansion

  • http://twitter.com/TedRubin Ted Rubin

    Great post Jeff… and all this applies to any of the social platforms. Many are just disappointed that the FB gravy train has less gravy, and they have to continue to evolve their strategy and cannot continuing doing the same old, same old. Stop whining and start thinking/testing/innovating.

  • estieg

    I hope Facebook doesn’t go by the way of the purported Yelp mentality – your reviews magically disappear until you decide to advertise with them. Better yet, FB would “remove” your images unless you start paying a monthly fee… it’s a cloud based service, and moving to the “platform” realm that could generate some real $$$ for them.

  • RJL

    Interesting read, especially since when attending a Facebook bootcamp hosted by Facebook itself, they say categorically that (A) YOU always own your own images etc and Facebook do NOT, never, ever (B) Edgerank doesnt exist and they have no idea how it even relates to them……..

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment
      The challenge though is even if they say that you own it and they just pull your page down, I wonder if they zip the files up and send the images back via email :)
      The central tenet of this article is control over your own digital destiny and that is what I am trying to get across.
      Interesting on their denial of Edgerank

  • http://jeffbullas.com Jeff Bullas

    It is certainly moving away from an open social web. with only a few of the updates appearing in fans feeds they are in effect moderating and filtering content. I think Twitter and Google+ will benefit and Facebook is walking a very thin line.

  • uma mahi

    Interesting points to ponder, Jeff. Thanks for sharing. I have made a habit of recommending Facebook Marketing to all my clients, since it is free, for now. But, after reading your post, I guess, I need to think more about “Blog Marketing”.

    • http://jeffbullas.com Jeff Bullas

      Yes, Don’t put all your eggs in one basket! :)

  • Pingback: Best of the Web Book Marketing Tips for the Week of December 17, 2012 | Author Marketing Experts, Inc.

  • Pingback: Asfaq.com - Interesting Posts I read between 11th December and 10th January

  • Pingback: 4 Mitos sobre el Marketing en Facebook

  • Pingback: The 4 myths of Facebook marketing | Shuttlerock

  • Dana Che

    Great post Jeff! I definitely diversify my social media. Not only is good business practice, but it’s also fun meeting new people and sharing like interests. Thanks for the great info!

  • Pingback: The 4 Myths of Facebook Marketing Jeffbullas’s Blog | Coordinating the Complexity

  • Pingback: Facebook Marketing Myths You Need To Steer Clear Of

  • Pingback: Multi Marketing: Weekly Roundup – MultiView Blogs | True Stories from a Life in Digital Media