How Do Digital Marketers Engage On Twitter?

Social media has made it possible for us all to be digital marketers.How do digital marketers engage on Twitter

The reality is that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing and promoting a brand. It might be brand “you” or it maybe be a business or organisation you represent.

If you publish you are a digital marketer.

Publishing is now marketing and the mind share that content marketing has garnered reveals the power of social content and crowd sourced sharing.

Marketing also involves two key activities.

Publishing and promotion

Social media provides the means, the technology and the platforms to do both.

Don’t underestimate Twitter’s brevity

Twitter’s role in the digital marketing pantheon was often seen as about breaking news. Used correctly it can accelerate your brand message and content to a global waiting audience that will pass it on. Don’t underestimate Twitter’s marketing horsepower because of its 140 character brevity.

It can be a focused marketing platform that drives brand awareness and content discovery. It is a low friction network that moves multi-media content in real time….fast.

Some questions

So if you see yourself as a digital marketer then you may be asking some questions. This will provide you with some ideas on the sources you may need to be reading to keep up to date. It will also enable some insights into the sources, apps and people that you may need to follow or check out.

  1. Which social networks are they on?
  2. What apps and platforms do they use to share on Twitter?
  3. What mobile apps do they use for sharing ?
  4. What types of content do they share?
  5. What are the mainstream media sources?
  6. What industry sources are they sharing?
  7. What are the social media media sources are they reading, viewing and sharing?
  8. Who are the people most retweeted by digital marketers?
  9. Who are the people that are most mentioned?
  10. What are the brands most retweeted?

A recent report on Leadtail looked at 143,856 tweets and 69,657 shared links to provide a snapshot of how digital marketers engage on Twitter. It also provided answers to those 10 questions.

How do digital marketers engage on Twitter?

Here are some insights into Twitter engagement as performed by digital marketers. It reveals resources, tools and people that you may not have heard of that you may want to add to your reading, viewing and watch list.

1. What social networks are they on?

How Do Digital Marketers Engage On Twitter

 2. What apps and platforms do they use?

How Do Digital Marketers Engage On Twitter

3. What mobile apps do they use to share on Twitter?

How Do Digital Marketers Engage On Twitter

4. What types of content do they share?

How Do Digital Marketers Engage On Twitter

5. What are the top 25 mainstream media content sources they share?

How Do Digital Marketers Engage On Twitter

 6. What are the most shared industry sources?

How Do Digital Marketers Engage On Twitter

7. What are the social media content sources they share the most?

How Do Digital Marketers Engage On Twitter

8. Who are the top 25 people most retweeted by digital marketers?

How Do Digital Marketers Engage On Twitter9. Who are the top 25 people most mentioned?

How Do Digital Marketers Engage On Twitter

10. What brands are retweeted the most?

How Do Digital Marketers Engage On Twitter

If you want to read the full report you can read it here.

What about you?

How do you engage on Twitter? Do you use it for breaking news and keeping across all the latest trends or do you use it to drive traffic to your website or blog?

Do you use Twitter to network and engage with friends, colleagues and influencers? What is your primary use?

Look forward to hearing about your ideas, stories and insights in the comments below.

 

 

 

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Comments

  • Jason King

    Interesting to see such a lack of emphasis on Google + which is the platform to watch I think :)

  • Anita Giraldo

    Fairly new to Tw and not a marketing person, I needed to build an audience for my upcoming art installation. In addition, I was launching a crowd funding campaign to subsidize it. I built a sizable following (for an installation artist) by tweeting content pertinent to exhibiting a site-specifc work–from production to context–and am now up to 100 hits a day on the blog, increasing daily. My work is at http://bit.ly/10Grr2W and my Kickstarter goes live on September 10th.

  • stooni

    huahh as many numbers …. because it tickles me to implement this graphically.

  • Charlotte Monroe

    Nice, thorough report and where is G+ in all this? Doesn’t seem to be a strong influencer.

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    “Don’t underestimate Twitter’s brevity” is such a key takeaway here. Yes, updates are limited to 140 characters, but often it’s difficult squeezing in a full thought that won’t get lost in translation either. Also, using effective hashtags and engaging with others effectively are challenges of the platform. Thanks for sharing the top people and brands – these are great for learning best practices as well as seeing what has worked for them.

  • philayres

    Interesting to see the breakdown of the apps that people use presented that way. I’m not sure how it aligns with the research I performed, which looked at the percentage app usage per tweet:
    http://meaningful-social.consected.com/post/51653983326/favorite-apps-different-users-new-results#.Ug-1oJDD-aw – this placed hootsuite at the top.

    The other stats are pretty interesting though. Thanks for sharing.

  • joe

    We are just beginning to use Twitter for our messages to get people’s attention to our various product brands. Our main goal is to get our message to the world. Spray their Hands to Control Sweaty Issues. People have become accustomed to spraying under arm deodorant. Sweaty Hands can have a negative effect on your performance whether it be for Sports, Work, or any endeavor.

  • http://goto-pro.com/go/to.pl?l=fiverr-mlm-adress&cu=1&u=9964 joenie

    I use twitter but still can not get the handy to deal with it!

  • Ted Rubin

    Thanks for the mention via the 25 People lists Jeff. And let’s make sure not to forget people being taking a moment to observe the way some digital marketers are engaging via conversations, interactions that go beyond mentions and RT’s and really paying attention and listening.