How Reviews Your Online Reputation

How Reviews Your Online Reputation reviews online reputation management very different than most people these days. This type of business didn’t exist 10 years ago. It didn’t need to. Protecting your brand reputation in the past was the primary job of public relations companies. Their role was to get you good press on radio, television and print media. Good PR management required knowing the right journalist, editor or mass media gatekeeper. Brand reputation was in the hands of the traditional media. That is changing. Your reputation is now discovered and defined by content online. How your brand appears when you are “Googled”, displayed on a Facebook page or in a Twitter tweet is the new reality. Search engines and social media networks file, index and share your brand whether you like it or not. That may be good, bad or plain ugly. Conversations, content and comments about you online, that pop up on a Google search or appears on Wikipedia defines you and your brand. The PR company’s role is increasingly one of online reputation wrangling instead of mass media massaging. Online brand reputation management involves two key strategies.. One is working on “building the positive” the other is “negating the negative”. Reviews How to Build Positives

Positive online reputation building is not just about defending and protecting a brand but is about being proactive. Persistent creation of content and publishing and sharing it on the web builds an online asset. Doing this well and optimizing this content for search engines makes sure that you have your news, posts and articles on page one when your brand is mentioned. Traditional PR is not able to “stick” on Google search engine pages with Google’s rapidly changing algorithm.

Negating the negative

The creation of quality content that adds natural value to the search engines has the benefit of negating the negative. This activity prevents the bad stuff bubbling onto the first page of Google. This is a digital beach head that can make sure that negative articles and news don’t appear on page one but on page 10 of search results. Appearing on pages as far as 5 or 6 may as well be nowhere. reviews ensure that this occurs due to the fact that over 90% of all clicks through to a website happen on page one.

Who needs this in a digital economy?

Both personal and business brands can need help to protect themselves from malicious trolls, haters and customers that can be out to get you.

Personal brands

So how does an online image management company such as reviews help you protect your reputation? They use technology that:

  • Suppresses defamatory posts from sites like,,,,, etc.
  • Pushes .gov listings, like and, from top search results.
  • Helps insulate your name/company from future online reputational attacks.
  • Distinguishes yourself from someone with the same name who has received negative publicity.
  • Prevents specific information from appearing on top SERPs for your name.
  • Makes you look your best when people search you online.

Business brands

Companies and organisations are often the target of someone trying to bring them down. How can this be achieved in a web world? reviews that their specific technology:

  • Prevents negative reviews, articles, blogs and forums from ranking for your targeted keywords.
  • Provides control over search engine results for targeted keywords.
  • Suppresses defamatory posts from sites like,,,, etc.
  • Prevents competitors from ranking for your targeted keywords online.
  • Removes .gov listings, like and, from top search results.
  • Increases conversions and decreases refunds/chargebacks because you control what clients will see. Monitors Google, Yahoo, Bing, and social media channels for potential attacks.

The 4 key elements for brand reputation management

So what are some of the key and proactive elements that are implemented to ensure your brand is seen in the best light on a social web?

The Process

So what is an example of the processes by reviews that are needed to achieve online brand protection? Reviews Online Reputation

1. Custom Analysis reviews the complex requirements that your campaign commands, including but not limited to the following

  • Keyword variations
  • Attack types & frequency,
  • Strength of negatives, and
  • Volatility of Search engine result pages

2. Program Creation

Once the analysis is completed a customized program to address the exact needs of your brand is designed. Then the resources needed to achieve the desired results are put in place.

3. Campaign Launch

During the first few weeks of a brand building and reputation protection strategy campaign, the following activities and specific tactics are implemented that build and schedule a series of releases to the web. These releases include

  • News stories
  • Industry specific influential blogger posts
  • Social blasts
  • Tier-1 link acquisitions
  • Review submissions
  • Other proprietary releases

4. Ongoing optimization

The web is dynamic so an on-going optimization program is recommended. During the program creation phase, brand reputation companies establish daily, weekly and monthly rhythms to address content approvals, reporting, campaign tracking, legal, calibrations, and upcoming releases. These rhythms are critical to the long-term success.

Online reputation management needs technology

In this digital age brand reputation management is not just about mass media but digital media and this means technology. Mentions about your brand can occur globally so monitoring your brand mentions are now done with a suite of tools, science and technology that controls the complexity of online reputation management. Reviews Online Reputation’s CommandCenter enables you to effectively manage the online conversation about your brand. This advanced technology provides a comprehensive suite of tools that allows for:

  • Monitoring of social media
  • Moderation of reviews
  • Management of content across multiple digital assets

This can be done for doctors or Fortune 500 Brands. The technology provides full control, monitoring, and management of your online reputation!

What outcomes can you expect?

So what outcome can you expect from the planning, the process and the technology by using an organisation such as The goal is to create and rank at least twelve positive assets on the first three pages of Google, Yahoo, and Bing from campaign launch within 90 days of campaign launch.

So what about you?

Has your brand been hijacked because you haven’t been proactive and published content that appears on page one of Google. Is it time to take control of your online brand? Look forward to hearing your stories and thoughts in the comments below on how Brand dot com review’s online reputation management in the ever changing online world.

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  • LuckyNo.5

    Almost everyone needs some form of online brand management at this point. just makes it a One-Stop-Shop kinda deal.

  • Jason Raser

    It’s a well documented fact that the monitoring aspect of ORM is one of the most vital aspects whether you are an individual or a business (small or large).

  • Kevin Solomon

    The creation of quality content that adds natural value to the search engines… Brilliant!

  • Pete Campbell

    Who needs this in a digital economy? <<< The answer is EVERYONE! In today's digital age, information comes soooo fast. It is imperative to have a presence online and to have control over the information that everyone sees.

  • Michael Petrucci

    Asking who needs online reputation management is like asking who needs air to breath?

  • Katie Kunkle

    I think that this is a great way of showcasing how to be extremely proactive about your brand reputation. Definitely a great read for all marketing professionals!

  • DJPC52988

    The Command Center shown sounds like the premier tool to monitor one’s reputation online. Talk about covering all your bases.

  • Jpileggi

    Individuals and businesses need to protect their brand by making sure they look their best online.

  • Justin DeLisi seems like it can be useful for any size company or individual. They have a proven process and a track record of results.

  • Darius Coit

    Gathering the right information is the most important factor, when starting any type of ORM campaign. If you miss the marketing theme or the targeted keyword, it will waste your client’s time and a great deal of $$$$$!

  • Jane’t Jones

    In this day and age where information is literally at our fingertips it is increasingly important to be aware of one’s online presence. I tell my mother all the time that just because she doesn’t engage actively on the internet, it doesn’t mean she isn’t “out there” and that she isn’t being discussed. We are who Google says we are and if you’re not aware of what you look like online AND actively working towards controlling your reputation, you’re at the hands just about anyone and that’s a truly scary thought!

  • Dave F

    Very thorough analysis. Branding has been around for a long time…it’s just constantly evolved into new formats. In today’s world, it’s all about your online brand. You must control it or else…

  • Paul

    With attacks potentially coming from multiple sources; social media, review sites, etc, having a Command Center to monitor that activity and control the conversation online is invaluable

  • Matt B.

    Controlling you online reputation is critical for success in today’s world, it is great to see this advice to help get the process started.

  • A. Barker

    Great article Jeff! Online reputation is so important now. If brands are not focusing on it, they will be climbing an uphill battle when they do.

  • Dob Bobson

    Everything is recorded online and so online reputation is everything. Who isn’t googling anything these days?

  • Michael Dectis

    What a great service to get your online reputation under control. There is nothing worse than letting the internet ruin your business.

  • Ross Hutchison

    Great article Jeff! Basically sums up the power of in a nut shell!

  • Samantha

    You need to be on top of your reputation by consistently monitoring it before a negative has the chance to bring it down. Jeff spells it out for you

  • Genevieve Moser

    It is so important to protect your brand online. You never know when an outside attack can happen and try to ruin your companies good name.

  • MiaWallace

    Being proactive about controlling your online image is essential for business

  • Dave P

    Online Reputation Management affects any and everybody in the world. There is no keyword out there that can hide from online search results appearing for it. That is why it’s so critical to have protection against people beating you to the punch and putting content on search results for the keywords you are associated with.

  • Jay G

    Fantastically put! You are what Google says you are these days and just like a negative reputation can have a devastating impact in regards to community standing and business, a positive one is equally essential. That’s why stands above the rest: It’s not merely sweeping the bad stuff under the carpet. It’s rebranding you in a long-term, residual way.

  • Ian Sharkey

    This day and age, with everyone walking around with smart phones, this is more important than ever! Protecting and controlling search is paramount to boosting business and protecting your good name!

  • Jessica Veazey

    Everyone needs to monitor how the appear online. Google makes you the way you are online and even if it isn’t true people will believe it. Google is God online, so you must have Google show the world what you want them to see! is a great tool and company to help with this!

  • Mare

    It’s nothing new that the internet borderline controls our lives whether we are avid “tweeters” or Facebook posters or doing research for a paper or some other thing; internet is important in our lives, regardless of what we do. This is why it’s so imperative to monitor how you appear online. As Jay G said, you are what Google says you are. So you should be mindful of what you post and how you act and present yourself.

  • Angel Santiago

    Having the opportunity to contact for ANY issue regarding online reputation management, makes it the go-to company for any industry.

  • Juliet

    Conventional PR is obsolete and ORM is the new frontier. As more people bring their reading, news, and interactions online, brands and companies need to ensure that they are ahead of the curve with a strong ORM provider and is the best.

  • LMB1219

    If it’s online, then it must be true. Wait, what? helps make this statement a much easier pill to swallow. Let what the world reads be positive.

  • sreputation

    Stop getting scammed by these so called reputation management companies that charge people before work is done, they are the new digital extorsion nowadays.
    Give me a shout at: and ill take care of your online reputation at no charge until the entire situation is fixed! thats right, ZERO RISK,

    if im unable to perform, you dont pay me a single
    penny (95% success rate.)

    theres no point risking thousands and not getting anything for it!!

    am purely result driven, this means you don’t risk anything because if
    I’m unable to provide you the results, you dont pay anything! no catch,
    no risk, no setup fee, no deposit.

    The good people are still out there, you just got to find them

  • Steven W. Giovinco

    Online reputation management is expanding to be crucial to professionals such as lawyers who can be especially impacted by an ex-partner writing something negative online or for financial deal makers who can be ruined by competitors planing a rumor.

  • Actual Person

    Hey wait a minute – these comments all sound the same. You don’t think someone has some system for posting bogus supportive comments do you? Nah, who could think such a thing? Now I wonder if this lone skeptical comment will stick…

  • Sophie Tran


  • SavaX

    Total scam. After dropping $11,000 because the company promised they could remove a negative review, all I got was a “sorry, can’t do it, and we’re not refunding your money”. In return they offered to write 2 articles on me to help boost presence in Google – those articles didn’t even make the first or second page. They promise the world but deliver less than peanuts. Stay as far away as possible from this company and go with a legitimate PR firm. You’ll get better results and service.