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Are You Waiting to be Perfect?

The biggest challenge for any blogger, content creator and publisher is to “start”

Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful.

Some are afraid of making a mistake.

Are you waiting to be perfect before you start your blog

That presents a problem.

You will never get it just right and yes, you may be judged as being redundant, even superficial and a copycat. 

You are not alone… I hear that conversation all the time.

What is stopping you? Is it the fear, is it that you have so many passions and interests that you don’t know which one to choose. Time to pick one?

Maybe it is time to step up and step out into the light.

Light that flame.

A long journey starts with one short step

Any journey requires starting…. despite your fears and just placing one foot after the other, building an online house a brick at a time and creating a blog word by word.

It means having “a go” despite judgment and criticism, and on the social web that will happen. 

If you saw my first articles on this blog (and I am not going to provide a link for you, they are so embarrassing), then you would understand that starting means imperfection and being prepared to be vulnerable. 

Be courageous then the opportunities will be revealed in time. True bravery is willing to be “you” despite stones being thrown and criticism turning up in your blog comments.

That is part of the journey. 

Seth Godin even struggles with this (he turned his blog comments off). But he still started and keeps publishing.

Nothing will happen

If you don’t start then nothing will happen…. it is that simple. 

Many of us also don’t know where to start and this blog’s goal is to help people start, learn and grow as a personal and business brand in a world that is defined and controlled more each day by the social web.

  • Want to publish your ideas? Start a blog!
  • Want to market your business or personal brand? Learn the art and science of social media marketing.
  • Want to be seen as a thought leader or expert in your field then you need to create content, publish it on a blog and promote it on social media networks, apply email marketing and make it easy for search engines to find you.

Why should you start?

This is what will happen if you start and learn to do it well.

  • Your brand awareness will grow
  • Open doors to global opportunities
  • Create business networking opportunities
  • Position you and your brand as a thought leader and expert
  • Rank higher in search engines
  • Learn a lot about your business and yourself
  • Build an online asset that doesn’t sleep
  • Grow as an individual and as a business
  • Provide a lifestyle freedom

Are you ready to start and have a burning passion to grow? Want to make a difference?

Where do you start?

You need to lay the foundation for your online presence and brand.

I don’t know of any better way to do that than with a blog or website that allows you to take your message to a global audience.

You couldn’t do this 5 years ago without either paying millions of dollars for mass media advertising, or having access to the movers and shakers in government and business.

In the past you needed deep pockets and access to social and business networks that required decades of wining and dining.

Blogging, Facebook, Twitter and social media networks have removed the barriers and gatekeepers control to accessing your target audience at a global scale.

Building a platform and creating contagious content that can be shared for free by the crowd on social networks is your path to success and lifestyle freedom. 


Blogging used to be the online personal diary where you kept pictures of your dog, cat and travels.

It was for the geek.

As publishing has moved from offline to online and the importance of print diminishes more every day the blog has become the knowledge, idea and content cornerstone.

It needs to “searchable” and “Googleable”.

Today’s “visibility” is not obtained by locking up your content on parchment, in filing cabinets or offline hard drives. Becoming a well known thought leader is not achieved with one article published in a newspaper or industry magazine.

It’s just a start

Content needs to be free to roam.

Key Steps to blogging success

Here are the key steps to take you from offline anonymity to online recognition.

1. Connect into your power source

Identify your passion, purpose and innate abilities. Do this and the energy required and the work that is needed will seem like play.

2. Create a memorable brand

The challenge in a stadium of 500 million websites who are trying to gain attention and visibility is standing out.

You need to take your brand from bland to memorable.  

3. Design a simple marketing plan that works

Blog and website marketing is sustainable if you need to pay for it. You need to enlist the leverage of social networks to crowd source your marketing for free. So develop a marketing plan that will supercharge your traffic and brand awareness that taps into free and low cost marketing tactics. This also will need to include the other two pillars of digital marketing, email and search engine marketing.

4. Build a strong blog foundation

Laying the foundations for an easy to maintain blog platform is essential for online asset building.

This requires three key elements:

  1. Design that is memorable and intuitive for the user
  2. Development of a blog site you own on your own domain that allows easy content creation and easy sharing on social networks such as Facebook and Twitter. WordPress meets these requirements.
  3. Hosting that is robust (operates 24/7) and loads quickly.

5. Publish contagious content

Learn how to create contagious content that brings people back and creates loyal fans. This needs to be in variety of media.

6. Market your blog for free with social media and other powerful strategies

Social media will accelerate your marketing with crowd sourced social media marketing and you will also need to learn about other powerful marketing strategies such as search and email marketing

7. Have something to sell

Creating a global blog that has traffic is one thing but you need to have something to sell. There are many ways to make money online.  Here are 11 ways to monetise a blog.

8. Maintaining the momentum of success

Starting is one thing and marketing is another. The final piece of the puzzle is to learn how to maintain the motivation and momentum to ensure you succeed. 

What about you?

Are you waiting to be perfect? What is stopping you?

Are you still looking for that special moment to strike, that lightning bolt of inspiration or don’t know what to create and publish?

Look forward to your feedback and insights in the comments below.


Want to learn how to create and market a successful global blog?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 149,000.

Download and read it now.


Image by Shutterstock

Jeffbullas's Blog


  • orlando palmer

    Great blog. The longest journey begins with a single step. I too just started my blog and though it will take awhile to gave popularity i will put in the work. Thanks for your advice. Check out orlandopalmerwriter.com

    • Look forward to hearing more about your blogging journey

  • Joe White

    Some interesting stuff in hear Jeff. So true about just getting started! Got any further ideas on producing ‘contagious content’? It’s the holy grail of successful blogging and so hard to achieve!

    • Yes Joe you are right about that and thanks for the question
      This article should help you with creating contagious content

  • Mark Trout

    Jeff, thanks for the information. I found myself also waiting for the “perfect” moment. Then about a month ago, I just jumped in head first. It’s definitely been a learning experience. But so far I’m loving it!

  • dtstanley

    Hey Jeff! Love the thoughts. Do you offer review copies? I teach a personal branding class where we dig into blogging and social media for building one’s personal brand.

    • Thanks dtstanley. Not to sure what you mean by “offer review copies”?

      • dtstanley

        Hi Jeff, Sorry about that. it means a complimentary copy of the book to review to see if I might want to use it as a required or recommended text in the classes I teach. Thanks! Don

  • Kurt Frankenberg

    Jeff, GREAT post regarding getting off one’s tukus and getting the greatness out there.

    To quote another great writer (Hemingway), “The first draft of everything is sh!t.”

    Not meaning to offend anyone, but seeking perfection and ‘the paralysis of analysis’ that accompanies this fruitless endeavor has stopped me and many a writer…

    Once I stopped trying to be perfect and instead… being prolific… I got off top dead center.

    Ask a lot of folks better than Jeff or me and they will likely say the same thing: The secret to great content is to produce some crappy content and edit it, rework it, or throw it away and start over. But by all means, START.

    Thanks again Jeff. Spoke to my heart. Now I’m going to go and try doing a better job of points #3, #6, #7, and #8 above. Thanks for the inspiration.

    Keep Stepping,


    • Thanks Kurt for dropping in and taking the time to share your insights and “heart”

      • Kurt Frankenberg

        Not at all! Thank YOU for what you’re doing in this space. Hats off.

        • Thanks for your kind compliment Kurt and glad to add value and be of service

  • PeterJ42

    Didn’t Dilbert cover this perfectly yesterday… http://www.dilbert.com/2013-06-09/?

    • igor Griffiths

      Great cartoon and sums up perfectly the battle between the action taker and the perfectionist.

  • igor Griffiths

    I am a recovering perfectionist who all too often awaits the design of a perfect path. However from time to time the inner action taker’s frustration boils over and I actually make a step forward despite the next steps being unclear.

    Whatever you plan will become redundant after you take the first step, for you will be looking at your world from a different perspective and location. Never plan too far in advance, just focus on the next best step.

    • Thanks Igor for that tip about plans changing once you have started, Especially relevant in a fast changing web world.

  • Though I’m not running ‘blog biz’ much of this still applies, and gets me when I think about guest blogging. I know it’s necessary, know it’ll grow my blog, my career, my business – but the fear of writing something ‘bad,’ having to answer to that and being stuck b/c I don’t know everything; or worse, not having to answer at all b/c what I wrote was crap, not worth the bother. Not to mention letting down the host blog. IDK it trips me up – part of me would want to write for my blog, other part of me over thinks it, trying to write ‘better’ for the guest post.

    Oh and ITA – starting is one thing, keeping it going is the real trick. FWIW.

    • Even if nobody answers the host still gets content that day that they didn’t have to write themselves. I think that it’s important to just gather up some momentum. Ok, so your first guest posts might generate a “meh” reaction, but if you’re already on to your next thing you might not even notice. By the time you’ve put out a whole bunch of guest posts I think you’ll find that your web presence has grown and more people are paying attention to you. You’ll also grow more confident as more and more bloggers accept those posts. You might even get some invitations to post! So in guesting as in blogging, the answer is to just “keep on trucking.”

  • Hornsby Bookkeeping

    I have a new project to launch and I have been sitting on it waiting for the perfect conditions to appear. Timely article…

  • Say something. We all have unique perspectives. Today’s marketing and blogging is an extrovert’s game. People need to improve their public speaking, public writing, and video production skills while not caring if it’s perfect. The game is changing everyday. Attention is shifting so fast. Even blogging sites right now are just becoming essentially an SEO tactic due to the many conversations happening on social media. You can now even convert customers using just Facebook alone. But despite all the channels, you still need to show up. Thank’s for showing up, Jeff.