I sat down tonight for a while to watch some TV and as I channel surfed I caught myself thinking, “what is the use of this?” Yes, there were some funny ads that flitted across the screen in neat 30 second intervals, there was some entertaining comedy and informative content. As my TV viewing has diminished in recent years and my blogging has increased I have begun to realize the personal and business benefit to me and my company by blogging with a purpose. (Surgeon Generals Warning: Blogging without being passionate about your topic can be bad for your health)
So here are some reasons to blog.
- You learn a lot more researching and writing than passively vegetating in front of the TV
- You get feedback from your customers without asking for it
- Positions your company and brand as thought leader and authority in your industry
- Acquire more customers through indirect means by adding real value that is noticed
- Builds a body of work that lasts
- Your Websites SEO is continually improved and optimized
- Keeps your brand ahead of your competitors
- You engage with your customers
- Builds your company’s brand
- Grow your personal brand
- Activity rather than passivity builds momentum
- Creates New Ideas
- Builds Networks on all sorts of levels
- Facilitates sharing between customers
- Creates community
- Provides an outlet and feeds your passion
- You make more money
- Provides content for ebooks, online video podcasts and webinars
- Feeds your passion
- It clarifies and codifies your thinking by putting pen to paper..I mean in the 21st century “fingers to the keyboard”
- Prepares you for a book
- Builds your resume
- Provides authenticity- before PR sanitizes a news release
- Lets you speak in your voice
- Builds relationships with industry leaders
- Helps you make a difference in the world
- To just plain help people
- Keep ahead of the trends in your industry
- To have fun
So what are some other reasons to blog?
