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How To Use Your Blog as a Viral Online Publishing Hub

Blogs started as logs of people’s lives on the web hence the term “web log” which evolved into the phrase “we blog” which was coined in the late 1990’s.How to Use Your Blog as Your Viral Online Publishing Hub

The number of blogs is estimated at between 150 and 200 million depending whether you are reading Wikipedia or some other source.

Blogs have now evolved into mature rich multimedia hubs where companies and personal bloggers provide information in all media types to diverse categories of interest that provide constant food for avid readers via RSS readers such as ‘Google Reader‘.

Push Publishing

Instead of hunting for the latest information on your topics of choice from the top bloggers in your industry, you can enter the Blog URL (Web address) into the “add a subscription” field into Google Reader and have them served up to you daily in one place as they are published.

This is called “push publishing” which in essence saves you having to hunt it down and visit each of your favorite bloggers sites. The dynamic medium of blogs is certainly threatening the traditional magazine publishing industry as people continue to flock to the web as their source of information and entertainment.

The Evolution of Blogging

The evolution of blogs has progressed so far that just recently one of the worlds largest blogs the Huffington Post was sold for over $300 million (it currently ranks as the 98th most trafficked online property on the web according to Alexa.com). Even blogs like Hubspot have traffic levels that rank them in the top 1,000 websites in the world!

Blogs aren’t dying and Facebook has not certainly not killed off the blog, they have just evolved into a platform that you may not have originally recognized.

How to Use Your Blog as a Viral Online Publishing Hub

When people write a blog post they hit the publish button and expect people to find them. The terrible reality is that when you start you are one little blog amoeba in a web universe that numbers in the hundreds of millions.

The trick for bloggers including brands and personal bloggers is that you need to tell the world you exist. It is called ‘marketing’.

Waiting to be discovered is in fact a very lonely experience and not something I have the patience for and neither should you.

The core fundamental principle is to promote and publish your blog to your social media outposts.

So once you have published at your home base and ‘Hub’ you then need to let your fans and followers be able to find and read the blog post wherever they are hanging out.

As you know with nearly 700 million on Facebook and over 200 million users on Twitter making sure it is published and promoted where users are avidly living and breathing online is vital to getting your blog out from under the rock.

Facebook as Your Embassy

One way to think about it is to treat your Facebook ‘page’  like an outpost in a foreign land where your ambassadors (fans) tell the Facebook country about you. On Twitter you tweet your latest blog post to your followers who if they like the content will share it with their fellow Twitter country men!

So publish and promote your content onto the social networking and social media outposts and don’t be shy because the world awaits.

Some Simple Tips to Make your Blog Content Spread

These are some of the major platforms to publish to and some tips to make it easy for people to share your blog content and media.

There are a multitude of other sites such as Technorati, Digg and Stumbleupon that are worthy of publishing your  blog content to but it will depend on time and resources that you have at your disposal.

1. Facebook

Once  you have published your blog post then proceed to take the link and update your Facebook page where your Fans will be notified once you upload it

2. Twitter

Tweet the post a few times on the day it is published so it doesn’t get lost in the torrent of other tweets. Also do not hesitate to retweet your older (but valuable) evergreen articles that will continue to provide inspiring resources and content that will make readers beg for more.

3. LinkedIn

Publish your daily post to LinkedIn so that visitors and connections to your profile will see them in their feeds and updates. LinkedIn afficiandos will share them with their connections only if they see them and perceive them as worthy of sharing. ( A great headline helps)

4. Install 3 Buttons

You need to place a “Tweet“,  Facebook “Share” and ‘LinkedIn” button as a minimum at the top of your posts (do not hide them at the bottom). These are easily uploaded onto a WordPress blog using free plugins. Make it easy for people to share to their platform of choice.

5. Video

Video that is not online and worth sharing with the world’s web citizens should be uploaded to YouTube and then embedded in your blog so search on YouTube will find you on key words and phrases. (by the way YouTube is the second largest search engine behind Google itself).


Photos and images that you capture and use on your blog should be published to your Flickr or Picassa outposts (Google’s image hub which is like Flickr).  If you have not set up an account on these sites go and do that today.

7. Powerpoint Presentations

If your presentations that you are willing to share are currently offline they should be should be published on Slideshare and embedded in your blog so Slideshare citizens can share your great ideas. Also you can add Slideshare to your LinkedIn account as an app so that your presentations will appear as part of your profile

The other additional benefit to all of this sharing and promoting onto social networking and social media outposts is that your SEO (Search Engine Optimization) will improve significantly. Getting found on Google and Bing will be enhanced immeasurably.

So share your posts and promote your ideas because getting found online is where the action is.

More reading

Blogging Guide

Free Download

The Ultimate Guide to Blogging for Small Business


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