7 Reasons Why Companies Should Blog

Written by Jeff Bullas - View Comments
Categories: Blogging, Facebook, Search Engine Optimisation, Social Media, twitter


bloggingI have this discussion with clients all the time.. ” Why should we have a blog? “.

It’s a good question and most customers eyes glaze over.

I don’t have the time.. We don’t want to give away our company secrets..Our policy is not to use or allow Social Media… I don’t have anything to write about.

Well there are 7 Good Reasons to start Blogging.

  1. It helps your SEO (Search Engine Optimization) as Google loves new content!
  2. You can engage and understand your customers better.
  3. You are seen as an expert in your field, a ” Thought Leader”
  4. Great new content gives people a reason to keep coming back to your site.
  5. Blogs are a much more trusted source than companies press releases and official company PR.
  6. It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
  7. By writing you are learning.

Note: Most importantly it helps you improve your rank on search engines and assists in getting found, when people enter those important key words in Google.

So if you are going to start a blog what functions and features should a blog include?

It is better to use a minimalist format ( keep it simple) and preferably a 2 column template design. Host it on your website domain (do not use a  wordpress or typepad domain as you want to improve your own website’s domain SEO not Typepads, Tumblr or WordPress.com and have control over the site.

1. Menu to Include

  • About us
  • Home back to your company website

2. Subscription to be via an RSS Feed and Email (and put these in top menu and right side)

3. Search Feature for Articles on the Site

4. Include the following at the top of each blog post so visitors can add your blog and posts to the following sites

  • Digg (Over 20 million  people visit this site every month)
  • Reddit (Alexa rank of 664 and a Google page rank of 8.. this means one of the top sites in the world with a large number of inbound links and over 6 million unique visitors a month)
  • Delicious (nearly 2 Million unique visitors per month)
  • Stumbleupon (over 5 million unique visitors a month)
  • Facebook ( over 250 Million subscribers)
  • Twitter (No 2 Social Media site and is monitored by search engines and becoming more important for SEO)

Note: Providing these functions allows people to post your company’s blog onto sites that have millions of visits every month, also register your Blog with Technorati ( The Blog “Bible” and registry and search site) they have over 5 million visitors a month).

5. Two Text boxes in the right panel to include

  • A one sentence description of  who your company is
  • Your clients

6. “Connect with us Box” on right panel that includes Subscription to:

  • Facebook
  • Twitter
  • Subscribe to our Blog RSS

7. Multi User (allows multiple users to add posts to your company Blog)

8. Popular Posts Box

9. Browse by Tag Post Box

10 Browse by Category

As Google’s search alogorithms are in constant evolution with recency and new unique content becoming an important part of the mix, Blogging is something that your company should not ignore.

So do you think your company should be blogging?



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  • http://www.marvinforte.com Marvin Forte

    I was just having this very conversation with a colleague last night. He’s new to Social Media and was asking, why should you have a blog? These are great answers to that question.

  • http://stefanm.wordpress.com/2009/08/18/cool-articles-%e2%80%93-seo-blogging-internet-marketingjuly19-august16-2009/ Cool articles – SEO, blogging, internet marketing(july19-august16 2009) « Stefanm, my link collection

    [...] 7 Reasons Why Companies Should Blog: helps SEO, engage with customers, become an expert, great content, etc. [...]

  • http://blog.ymarketing.com David Carpenter

    Great post, Jeff. We wrote on a similar vein “Why Businesses Must Blog” recently (http://blog.ymarketing.com/bid/19636/Why-Businesses-Must-Blog-ymarketing) and provided (just) six reasons — our first three are tied to SEO — but you’ve added some intriguing discussion points about leading and writing specifically into the mix, thanks. -David

  • http://WebLoggers.org/weblogging-discussion/2275-7-reasons-why-companies-should-blog.html#post8108 7 Reasons Why Companies Should Blog – WebLoggers WebLogging Forum

    [...] Reasons Why Companies Should Blog From: 7 Reasons Why Companies Should Blog Jeffbullas’s Blog Well there are 7 good reasons to start Blogging. It helps your SEO ( Google loves new content [...]

  • http://socialmediadj.com/2009/08/27/why-companies-should-blog/ Why companies should blog. | Social Media DJ

    [...] Media DJ says an excellent post by Jeff Bullas. Very straight forward [...]

  • http://www.nweurope.eu Eva Martínez Orosa

    Hi Jeff,
    Thanks a lot for this post. I am planning a blog for our website and your advice of not using wordpress has been a great eye opener. I thought it would be a very convenient way to create a good looking blog without bothering too much with programming and design but you made me change my mind. Is there a simple way to create a blog without using wordpress or similar and without loosing traffic? Thanks again. Eva

  • http://kjeften.net Daniel

    Hi, just thought you should see this: http://arnteriksen.no/7-grunner-til-at-en-bedrift-b%C3%B8r-blogge – This guy is stealing your content, in Norwegian that is.

  • http://arnteriksen.no/7-grunner-til-at-en-bedrift-b%c3%b8r-blogge/. 7 grunner til at en bedrift bør blogge | :: arnteriksen ::

    [...] http://jeffbullas.com/2009/07/10/7-reasons-why-companies-should-blog/ Digg this!Share this on FacebookTweet This!Subscribe to the comments for this post?Share this on [...]

  • http://www.bizstartupservices.com bizstartupservices

    Liked your article so much I added a link to it from my site…
    http://www.bizstartupservices.com

  • http://www.martinoflynn.com/blog/2009/09/19/start-a-blog-you-say/ Start a blog, you say?

    [...] the opinion of one blogger who lists seven solid reasons that companies should start a [...]

  • https://www.cmcompetitivemarketing.com Charles Yan

    Jeff,

    Just found your post. Very good advice and very comprehensive. Thank you!

    Charles

  • http://blogadmonkey.com/blog/5-killer-reasons-for-your-business-to-blog/ 5 Killer Reasons For Your Business To Blog | BlogAdMonkey

    [...] Jeffbullas [...]

  • http://jeffbullas.com/2010/01/14/how-to-optimize-your-5-top-social-media-channels/ How To Optimize Your 5 Top Social Media Channels « Jeffbullas’s Blog

    [...] 7 Reasons Why Companies Should Blog [...]

  • mike

    using your website as a reference for my case analysis in my I.S. class…mba level

  • http://twitter.com/marcapistola/status/9260167825 Jose Alves

    "7 Reasons Why Companies Should Blog « Jeffbullas’s Blog" ( http://bit.ly/bdlNdR )

  • http://twitter.com/breizh2008/status/9385178196 breizh2008

    RT @jeffbullas: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO

  • http://twitter.com/eugen12/status/9433927775 Eugen Schoen

    RT @jeffbullas: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO

  • http://twitter.com/francisbelime/status/9433931477 Francis Belime

    Avec un exemple concret : http://bit.ly/d1FYJN RT @jeffbullas: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO

  • http://twitter.com/marina0111/status/9434589122 nonMarina

    RT @eugen12 RT @jeffbullas: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO

  • http://www.eugenschoen.com Eugen

    Having started a blog in December 09 on “Loyalty Building & New Media Project Management”, I found this post very useful.

  • http://twitter.com/isabellaprdcts/status/9487587963 Isabella Products

    RT @jeffbullas: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO

  • http://twitter.com/twittinvestor/status/9550172490 Twittinvestor PR

    7 Reasons Why Companies Should Blog http://bit.ly/ukMsO RT @jeffbullas

  • http://www.conflictedbrain.com mpkaplan

    I’ve just started blogging for several of the reasons mentioned above, but one other that I’ve noticed is that it provides me with a creative outlet for my ideas. If you are a right-brained person, you feel compelled to express creativity in the form of words, pictures, music or videos. Blogging does just that – it lets me be creative while providing an easy way to gather valuable input from others.

    Matt Kaplan
    http://www.conflictedbrain.com

  • http://www.bizstartupservices.com laurie

    Great short and sweet article. I have the link on my website because I thought it was great information.
    Thanks
    Laurie

  • http://twitter.com/its10oclock/status/10313355204 It’s 10 O’Clock

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  • http://www.simsotex.com Sublimation Companies

    These are all great reasons to start blogging. The more you get your customers and subscribers involved in your company and they understand what exactly you’re trying to accomplish then the better your chances are of them discussing you with others. We all know that the internet is rapidly becoming the fastest and smartest way to get yourself out there into the general public

  • http://www.distilled.co.uk/blog/social-media/trust-your-customers-opinion-not-ours/ Trust Your Customers’ Opinion, Not Ours | Distilled blog

    [...] A friend recently asked me about press releases versus a company blog. He was arguing that the company blog is a more trusted source of information about product releases and other company information. Please note that the idea was spurred by this blog post by Jeff Bullas. [...]

  • http://www.tgseo.co.uk/distilled-blog/trust-your-customers%e2%80%99-opinion-not-ours/ TG SEO » Trust Your Customers’ Opinion, Not Ours

    [...] A friend recently asked me about press releases versus a company blog. He was arguing that the company blog is a more trusted source of information about product releases and other company information. Please note that the idea was spurred by this blog post by Jeff Bullas. [...]

  • http://www.simsotex.com Sublimation Business

    I really love the stumbleupon blog. The concept of the whole thing is just fantastic.

  • http://www.simsotex.com/ sublimation companies

    Nowadays one of the best ways to advertise your business is by the Internet. All this tips will improve the SEO of our site and it will lead to drive more traffic to it.

  • http://twitter.com/somumondal/status/15847978645 Soumidh সমু Mondal

    RT @LanceScoular: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO by @jeffbullas

  • http://twitter.com/mooschmusic/status/15848074522 Sherry Sabine

    RT @LanceScoular: 7 Reasons Why Companies Should Blog http://bit.ly/ukMsO by @jeffbullas

  • http://www.thedenvercopywriter.com Stephen Heath

    Great article, Jeff. As copywriters, we speak to a lot of people who have started figuring out that they should blog, but just simply don’t have the time or know what to write about. We always answer, “what are your customers asking you about the most?” That is a good place to start. Clear up your FAQs with an in depth blog post so your clients know you are listening and your customers see that you are on top of things. Plus, next time you get asked that question, you can send them a link to your post!

  • http://www.mysoft101.com Mysoft101

    This is an interesting post! I like how you enumerated points of what a content marketing is about. There may be people who uses such strategy, because they think of how it can help their business. This will help a lot of people, especially those who just use this strategy because of its efficiency and not how it really works.

  • http://www.365outsource.com/white-label-seo Neil_galveston22

    It is a well known fundamental that you have to write and write for your site to rank well (or in other terms, blog). Blogging about your services and new promos and adding social media integration can yield valuable traffic.

  • http://moniquesolomon.com/2011/07/20/dynamism-the-importance-of-blogging-for-your-company/ Dynamism: The importance of Blogging for your Company | Simple Social Media

    [...] Jeff Bullas offers his advice:  7 good reasons to start Blogging: [...]

  • http://twitter.com/GenesisBooks GenesisBooks

    I’m convinced! Any specific suggestions for independent retail stores/ How about a speciality niche retailer with a local “brick and mortar” and a webstore?

  • http://www.imarketsb.com/blog/ Sherwin at imarketSB

    I think what Jeff meant and what was unclear in the post was that you should not use a wordpress.COM blog to host your business blog, meaning don’t do yourbusiness.wordpress.com when you already have a yourbusiness.com website

  • http://tampabayse.com/ Tampabayse

    I do agree that having your own blog for your own business can help a lot. Like when there are customers who want to contact you, they can automatically go to your site. It also attracts new customers or prospect buyers for your products.

  • Anonymous

    Great stuff as always Jeff – I may have to send this in hard copy to each one of my clients.  

  • http://rosssimmonds.com/2011/09/12/marketing-budget-penny-pinchin-guide-success/ Marketing on a Budget – The Penny Pinchin’ Guide to Success (Pt.1)

    [...] it in the hands of the media. Back in 2009, Jeff Bullas put together an awesome post highlighting a few reasons why your business should blog. The next question that typically comes after this recommendation [...]

  • http://jbrook2269.edublogs.org/2011/10/12/9/ Enrtrepreneurship Advertisement -
  • http://www.laurenmacewen.com/2011/12/01/learning-from-black-friday/ Learning from Black Friday — Lauren MacEwen

    [...] company should have a blog. Blogging provides numerous benefits to the company, users and search engines, chief among them [...]

  • http://www.marijeanjaggers.com/2011/12/08/5-ways-b2b-organizations-social-media/ 5 Ways B2B Organizations Can Use Social Media | Jaggers Communications: Change the Conversation

    [...] Blog. If you need lots of great reasons, you can start here. [...]

  • http://chattykattie.wordpress.com/2012/01/17/why-should-a-business-blog/ Why should a business blog? « chattykattie

    [...] to jeffbullas.com, 7 reasons a company should blog [...]

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