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  • http://www.johnpalmieri.com John Palmieri

    A good word. I think there is also something to be said about transparency in writing posts. When we speak and tell the story from the heart people feel it and tend to trust. Truth and kindness also play a critical role in building loyal readership.

  • http://www.profoundinsightmedia.com Kevin Boon

    Great Post!
    As part of my business plan I make it a commitment to blog because it allows me to better connect with people. Blogging and writing in general take commitment but are well worth it!

  • http://www.collinharbour.com Collin Harbour

    Nice tips . . . especially the 10,000 hour to expertise advice. It doesn’t matter your field; if you don’t practice you won’t get better. Once we start blogging, we become consumers of information an this allows us the opportunity to re-package that information with our ideas to continue the conversation.

  • http://timgier.wordpress.com timgier

    Trust. I have to trust myself enough to write what is true – for me and about me. And I have to trust that if what I have to say is worth saying, and that I have a way of saying it that is worth hearing, then the relationships will follow.

    Good post, thanks.

  • http://www.CenayNailor.com Cenay Nailor

    Hadn’t realized there were studies out there that back up what my personal experience has been showing me. Multiple sources, multiple channels, multiple blogs all equal a greater trust level for new readers.

    And since more trust = better relationships and better relationships = more referrals, well… it’s just good business to be out there, speaking to your target market in whatever form they will allow.

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  • http://www.beyondphilosophy.com Colin Shaw

    Jeff, I wanted to talk with you about reproducing one of your posts. Can you contact me to discuss. I can’t find another way of getting in contact with you other than via posting this.

    Thanks, Colin

    • http://jeffbullas.com jeffbullas

      Colin, that is fine, just attribute it back to the original post and me. :)

  • charlestaggart

    Great Blog entry on creating Trust & Credibility through Blogging, with very good examples and graphs!!! Excellent description of how much time it takes to set up and write a good Blog, and the time it takes to be creative or come up with an idea of what to write about…

  • http://nexttolastblog.wordpress.com nexttolastblog

    I think there is also something about being earnest and transparency in writing blog posts. Graphs, pictures, links, and video are all great. Being genuine, credible, and honest all work better for me. Thanks for your article.

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  • http://ramonalife.blogspot.com ramona

    Hi

    Great information

    I’m new in blogging, so this is interesting to know!

    Thanks!

  • http://twitter.com/AndreVarga Andre Varga

    Absolutelly usefull. great points. :)

  • http://www.tuubol.com Deepak

    I agree that blogging can make you trusted among your readers. And this is also true that you ought to be an expert at your field in real life whether be academic or business.

    But writing exhaustive and engaging content that gives your readers information about things that affect them is the key to garner the much required trust among readers who did know you in the real world. Only word of mouth publicity or recommendation by those among whom you are trusted in real life is not going to be enough.

    Why do you say Jeff?

  • JeevaGovender

    thanx- insightfull stuff

  • Susan Collini

    Another excellent article reinforcing my conversations with companies about why a blog should be part of their online presence. Blogging can help communicate both knowledge and personality, promoting a business in ways a website alone would struggle to achieve. In my opinion a blog should be at the heart of any social media strategy.
     Blogging provides a fantastic platform for demonstration of knowledge, but also personality. Readers are able to give feedback and easily share articles with others, so spreading the word. It is simply too good a promotional opportunity to miss. Provide useful information for your readers, achieving a “yes” response, by the end of the article, and you’re on the right track for longer term engagement. Blog well and both credibility and trust will follow, leading to new business opportunities in the future.

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  • http://www.yolkrecruitment.com/ Yolk Recruitment

    We’ve only just started blogging and have found it really effective at building relationships with existing clients. I don’t think you need to always be an expert and give out amazing advice, people are genuinely interested in your story and getting to know more about you not just your business.

  • http://www.callboxinc.com/ Amber King

    I agree that blogging can make you trusted and credible. Blogging is one way of sharing your expertise and knowledge. If you post good information, people will check out your blog, just like this one.

    Thanks Jeff.

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  • Melissa Llarena

    what tips are there to get other to link to my posts? http://www.melissallarena.com

  • http://twitter.com/influentialidea Dallas McMillan

    Great to bring up the 10,000 hour rule. Like many in the online world there are times when you feel ilke you just aren’t getting anywhere… good to remember you might have a few thousand hours to go!

  • http://twitter.com/SummerNettles Summer

    This is a really great post Jeff! Very enlightening! Thanks!

  • Traffic Motion

    I think people also need to hear anything 3 times to remember it, from company brands to directions to the nearest Walmart. Blogging is a great way to get those extra mentions, since it increases exposure so much compared to other companies in the same industry that don’t blog.

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  • http://www.hughosmith.com/ hughosmith

    I agree wholeheartedly. But, what do you do when the decision makers in an organization refuse to see blogging as a viable marketing opportunity?

    • http://jeffbullas.com Jeff Bullas

      It requires education because “they don’t get it” usually due to a generational gap and not welcome to change.

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  • Ed

    After completing my PhD in 2010 I certainly noticed my influence go up amongst colleagues and peers. Devoting such a large chunk of life to achieve the highest academic goal deserves respect, but I suspect it is more to do with the lack of trust many have in traditional media, politicians, journalists and other professions. Academics need to step up and ensure they take advantage of this, producing output relevant to more people. Ed Phelps – http://www.facebook.com/succeeddigital

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  • http://www.callboxinc.com/ Belinda Summers

    Blogging is like an ad. The only difference is that you portray your expertise in a couple of paragraph and by giving your reader valuable and factual information. In a way, you get to build your credibility.

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