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  • http://www.tp1.ca Anthony Di Domizio

    Looks to me like the American car companies have smelled Toyota’s blood in the water and are really going for it.

    This is similar to what Ford did with the Fiesta and some bloggers. I like the competition aspect of it. Nothing generates Facebook, Twitter and blogposts as much as a road trip

  • http://www.businessesgrow.com/blog Mark W Schaefer

    Extremely interesting, Jeff. You seem to have a talent for being on the edge of the latest trends and developments. Well done!

  • Ed Armour

    “See the USA in a Chevrolet” is their daring new concept?? #groupthink #FAIL

  • http://chevysxsw.com Christopher Barger

    Hi Jeff – I promise, you’ll hear from me… it’s a little crazy today with the road trip launching, but I will be connecting back with you. (Hopefull with a little less length… sorry, I tend to write waaay too much!) :-)

  • http://www.linkedin.com/in/jfavreau jamiefavreau

    Team Detroit won!! I know I was personally responsible for hundreds of RTs and comments. Heck I was only behind the team leader in tweets. Christopher Barger is the correct spelling of his name though. He can be found at @Cbarger. I am NOT working for him but I am a huge fan of his marketing department and have partnered up with them for a non profit project.

  • http://www.stephaniewonderlin.com Stephanie Wonderlin

    Jeff you always amaze me with the information you put out!! Thanks for always being on top of it!! :-)

  • http://twitter.com/mnburgess Mark Burgess

    You are on top of the competition between Ford vs Chevy! Reminds me of the old employee pricing campaigns. One leads and they other follows. In this case, social media can be a game changer for these brands and the time is now.

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  • http://www.openeyecommunications.com Mike Alderson


    Really interesting concept. I am encouraging UK police forces to generate community interaction using SM. Foursquare is an obvious example of how neighbourhood teams could stimulate greater police/public interaction. The greater the level of interaction the greater the ‘reward’ – from awareness to participation to engagement.

    The GM model could be easily adapted to policing. Neighbourhood teams across a policing area could ‘compete’ in community safety related challenges set for them by their facebook/twitter fans/followers. Hopefully leading to better engagement, more followers and better community safety outcomes.

  • http://www.spinwyz.com Alex

    Hey Jeff,

    Thank you for keeping us on track with Social media and the companies adopting the technology.

    I’m going to sign up now and submit a few ideas for the Chevy Scavenger hunt.

    Have a great day!!!

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