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  • Pingback: Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010

  • http://www.prdisasters.com gerry

    Thanks for the mention Jeff; the other thing that helps me ‘convince’ any sceptical C-suite types is to show I approach SocMed from a risk mgmt perspective. And to that end, helping them develop their own policy that show them the downsides have been legislated for before we even start to get creative, really appeals to the risk averse. Best, Gerry

  • http://www.theorganicview.com OrganicGuru

    This is an excellent way, esp with the videos to get the point across of why Social Media is so critical to any business and how everything works. Very well put together explanation! Thank you!

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  • http://RemarkableParents.com Vicky Hennegan

    Thank you Jeff for the great post. I have read so many of these types of posts like “How to sell social media to your boss” and they were all very basic and void of any new ideas or practical information.

    Thanks for providing value to this conversation. Now I’m headed off to read the two links associated with this topic above.


  • Steve Drake

    Jeff …  @jeffhurt:twitter  tweeted your blog.  Good stuff!  It led me back to your “original 9.”

    Without realizing in I used your #1 “scare them” tip during a communications audit for a large DC-based association.  About a week before my “final report,” I decided I should “google them & their key words.”  Wow.  They were so not found on Google, it was powerful not just for the CEO but for the entire senior management team.

    I would “tweak” you tip in one big way:  since Google searches are geographically based, have someone in the same city do the Google search.

    Since I’m in St. Louis and my client is in DC, I asked its communications director to Google search the organization’s name and 6-7 key words related to their mission and work.  She did it from home (in northern VA) and work (downtown DC) and got different responses.  But, in each case, the client was no where to be found in its key words.

    My message to them was: if you are not on Page 1 of Google, you don’t exist.

    And, the Google search (especially for their key terms) backed me up.

    Good stuff in your tips!!


  • http://www.theWEBtheory.com/ Hector Mesa

    I like the idea behind the article because the decision usually falls on one person to decide whether to ultimately move forward with a marketing campaign. I like the points you touch on, but I would overemphasize being prepared with rebuttals, as you make more pitches you will be able to anticipate objections and smoothly deliver your message without stuttering and demonstrating confidence.

    I agree that demonstrating VALUE is essential, by showing potential sales, decreases in costs if they are marketing elsewhere with no results and so on. Appreciate the article, I follow your Twitter and it led me here, thanks.