5 Tips To Build Your Personal Brand With Social Media

I am contemplating obtaining and securing domain names for my teenage children. Are they starting a business?….No. Have they a great idea and they want to encapsulate that intellectual property with an online  name?…No. They are still too young to be contemplating that strategic adventure. 5 Tips To Build Your Personal Brand With Social Media

In the future as more of our lives including the social, intellectual and commercial elements move online, a personal brand that they own with their own branded domain name will not only be worthwhile but an essential part of their digital being as workers, business owners and individuals in all our personas.

Social media by default has become your personal brand online and in fact with a Facebook page a lot of people already have an online personal brand destination, they just don’t think of it that way as they publish and promote their content to friends and family.

This publishing is part of  our “Lifestreaming” (which is the daily online documentation of  our life recorded online) which was a term created as far back as the mid 1990’s at Yale University by Eric Freeman and David Gelenter.

In essence there are two ways to view personal brand “You” online.

1. An online personal brand that enhances an already substantial offline brand ( an example of this could be Oprah Winfrey who initially created a personal brand via mass media but is now amplifying it online)

2. You develop an online brand that leverages into an offline brand due to you online presence (an example here is GaryVaynerchuk who did not have a significant  personal brand before in any niche or media but via an online video blog is now a personal brand that publishers are willing to back with 6 figure book deals).

Personal online brands are most effective when they are focused within a niche.  So if you want to leverage your personal brand selecting the niche you want to focus on is one of the most important first steps in that journey.

How do you leverage your personal brand in a digital world and reach critical mass? David Armano in a presentation at the Chicago convergence conference mentions 5 ways to make your personal brand grow and multiply and reach critical mass.

1. Be Ubiquitous: Create Multiple Streams of You

Many people think that a Facebook page is where you start and finish. In fact it is only one of many. The best place to start is with a web presence that you own and that is your own blog with its own domain name and self hosted.  To really be truly ubiquitous there are some other social media channels you should contemplate if you are really serious and passionate about developing and promoting brand “You”. These include a YouTube Channel for your  videos, Flickr for your images, Slideshare for your presentations, Twitter for communication, immediacy and promoting your content globally, LinkedIn for the corporate networking opportunities and of course Facebook. You need to keep in mind that the opportunities are now global and the challenge is to always be thinking a global village and digital.

2. Be Social: Effectively Manage Your Social Systems

Once you have these multiple social media channels you then need to manage and optimize them to continue to put your personal brand in front of as many people as possible that displays your knowledge, credibility and influence in the most professional manner possible.  LinkedIn can be optimized with up to three web addresses and you can now also add your Twitter and Blog feed to your home page. On Twitter you can follow people in your industry niche and link your Twitter homepage to your blog or website and tools like TweetDeck are available to  monitor your different groups or search terms

3. Be Interesting: Write, Video, Photograph, Share, Give

Most of us are quite interesting and we need to let everyone know that. Some us are a bit shy at a cocktail party but hanging with your friends it is a different story.  So document your experiences whether that be with photos, videos or what you write. Take that day to day documentation of your thoughts and media and put more of it online. In other words “think like a publisher

4. Be Remarkable: Do Something Worthy Of a Remark

Most of us want to play it safe and stick to what we know but this doesn’t create a life that gets talked about or something that gets shared. As Seth Godin mentions in his book the Purple Cow, No one stops to look at a black and white cow but a “Purple Cow” ….now that is remarkable.

5. Be Yourself: Let Your Personality Shine Through

The challenge for most of us is finding ways to show the real authentic “You” and social media provides many different platforms and channels that allow you to find your particular voice. Some of us may shine through our photography (Flickr), others with their words and some even with their online video presence. Gary Vaynerchuk was not good at writing but he shines through in his daily video wine blog.

So there are many ways to grow and enhance your “Brand You” with social media channels that suit your personality.

How is your online personal brand? Do you have one?

Image: David Elfanbaum

Comments

  • http://blog.michaelmichelini.com mike michelini

    great tips Jeff, thanks for sharing. I am still a bit shy to do videos……but I have been pretty good with blogging how I feel and the “story” of me. My niche…i guess its internet marketing and ecommerce between USA, China, and now Philippines…….

    the world is changing so fast, trying to keep up, and stay sane, as well as get “real work” done as well as “Social media” work done….

  • http://www.theorganicview.com June Stoyer

    I found that it is incredibly important to use every social media tool out there. If you have an important cause, you need to learn how to do it. As an activist, social media has really helped me to connect with like-minded people. I have also learned very valuable lessons from people such as Jeff BEFORE I take the plunge and spend a lot of cash. In the past, I wasted countless dollars and now, thanks to social media, I have actually saved quite a bit of money. Am I Rockefeller? No, but I am still doing well and going strong! Thanks for the post!

    By the way, I found that slowly introducing kids to twitter (with a protected account, mind you) skype, facebook (with a restricted account as well) and other kid friendly sites like Club Penguin are really a good way to teach them with you.

  • http://www.melodylealamb.com Melody Lamb

    Another great post Jeff! I appreciate your super list of tips about building our online personal brand. I’ve bookmarked this post so that I can refer back to it as I continue to build my own brand on the internet!

  • http://GilmoreBusinessNetwork.com Glen D. GIlmore, Esq.

    Another excellent post, Jeff. Social media savvy parents would be well advised, as you suggest, to take steps early to help preserve the personal, digital brands of their children. Individuals and businesses alike are at a keen disadvantage when the name they carry as their own is taken in the digital space by another.

    Gary Vaynerchuk (@GaryVee), of “Crush It” fame, tweeted the other day, “I’m not a businessman, I’m a business, man….the quicker you understand this the quicker you will get what you want ” His admonition, like yours, should be a call to action to those who get the importance of personal branding. Being “ubiquitous” is about the only way of properly protecting and promoting a personal brand in digital age.

    Thanks for sharing – and reminding me that I’ve got more work to do!

    Glen ~ @TrendTracker

  • http://RichardBejah.com Richard Bejah

    Jeff,

    As you are aware I only have just posted my 1st attempt at a video… I have been following your Blog for sometime now and REALLY ENJOY the content! I do understand what you have said here and I am living testomony that doing as you say works! THANKS JEFF! RICH :0)

  • http://Hollywoodliveandwork.com Alice

    That quote “I’m not a businessman, I’m a business man” is a lyric from Hip Hop mogul Jay-Z on Kanye West’s Remix of “Diamonds”. Hip Hop fan and social media leader, Chris Brogan, tweeted it a year or so ago and now I see or hear it being quoted often in social media circles. Great tips Jeff!

  • Kandace

    Love the “think like a publisher” tip. Putting in that context really helps.

  • http://www.aaronmandelbaum.blogspot.com/ @aaronmandelbaum

    Make sure to give props to Seth Godin for the Purple Cow…
    Nice post.

  • http://twitter.com/adegbengaagoro Adegbenga Agoro

    Great article Jeff, as usually its been bookmarked for later reference. I generally used to think along the lines of having just facebook, twitter n youtube active, my linkedin account isn’t very active but you’ve shown the relevance of all networks.

    I take pictures but just store them on my pc, so Flickr here I come

  • http://twitter.com/adegbengaagoro Adegbenga Agoro

    Great article Jeff, as usually its been bookmarked for later reference. I generally used to think along the lines of having just facebook, twitter n youtube active, my linkedin account isn’t very active but you’ve shown the relevance of all networks.

    I take pictures but just store them on my pc, so Flickr here I come

  • Vampires2com

    So What can Social Media do for a website like Vampires2.com?

  • Per Schmitz

    Jeff, thanks for tweeting this post today, very interesting stuff. “Think like a publisher” is an excellent advice – straight to the point. What do you think about personal landing pages/ virtual business cards?

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. All good it is about being ubiquitous (everywhere) online. :)

  • Crvacations

    Interesting and very informative. I use WordPress. How do I get my one domain for my blog and self host?

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. That is a question I cannot answer here. If you do not have enough technical understanding hire a website developer or Freeelancer to do it for you

      • Crvacations

        Thanks. Guess I’ll have to figure it out myself.

  • Charley Carlin

    Get Domains for al the kids! All of them! Everyone in the family. Easy, inexpensive, and they can build their brand from birth! (with a little help from their friends!) The Children will be light years ahead as they build brand and may not even know it is happening!  As Always, Thanks to you Jeff

  • Charley Carlin

    Get Domains for al the kids! All of them! Everyone in the family. Easy, inexpensive, and they can build their brand from birth! (with a little help from their friends!) The Children will be light years ahead as they build brand and may not even know it is happening!  As Always, Thanks to you Jeff

  • http://jeffbullas.com Jeff Bullas

    Thanks for your kind comments. You can connect with me on Twitter or email at jeff@jeffbullas.com

  • http://twitter.com/LRLDC Laurence Henry

    Interesting post. I’m working on my own “brand” currently and I was wondering how you manage private/pro? Do you have particular channels that handle one or the other you do you have 2 separate brands or identities online?

  • http://www.rockytravel.net/ Rocky Travel Blog

    great tips! especially with being everywhere. There is more than just FB :)

  • http://www.rockytravel.net/ Rocky Travel Blog

    Excellent tips here! There is indeed more than just Facebook :)

  • Amanda Hoffmann

    I attended the problogger conference last month. Which was sensational, meeting many of my followers and internet contacts for first time in person. They complimented me on my twitter updates and Facebook page…..but marketers all said the same thing to me “Where is your branding? What do you stand for?”
    This confused me at the time, but reading this article Jeff, I now understand. Thank you for providing this insight!

  • David Parada

    I just found this post via Twitter but I find it interesting that although these comments go back to 4 years ago the tips are still relevant today. Thank you, Jeff.

  • docbiz

    Anyone who needs help developing their personal brand should get: Personal Brand Planning for life, available on Amazon.