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  • http://twitter.com/hollyabrown Holly Brown

    The real question here is which comes first the chicken or the egg.  Arguably, the reason these brands have such large fan bases is because they are brands people know and love.  So, is the social engagement driving the site visitation and sales volume, or are the brand loyals driving social engagement with brands they would buy from anyway?  Probably a bit of both.   I think the challenge is for brands to bridge the gap between social CRM and engaging new customers. And for lesser known or loved brands to figure out how to use conversational marketing and content distribution style approaches like those that are used on FB to connect with customers in other places on the web where their prospects are consuming content.

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  • http://www.yinkaolaito.com Yinka Olaito

    Great one, really a focused and well researched work. For many fan’s apathy is a concern.what is suggestion?

  • http://windmillnetworking.com/ nealschaffer

    As always top notch work Jeff – keep it up!

  • http://ideagirlmedia.com/ Keri J

    Thank you, Jeff.

    Facebook Ads offer great value, as the potential to drill down and target according to specific demographic information is profound.  Tickling, even.

    I am always happy to learn more about Edge Rank, but very intrigued by what the graph reveals about Generating Incremental Purchases — excellent stuff!

    I’ll be attending Social Media Examiner’s Facebook Success Summit 2011 to continue learning more.  Will you be there by chance?

    ~Keri

  • Simplysue

    Sounds like Google+ will have along way to go to catch up and replace FB as predicted!

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