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  • Anonymous

    I am really liking how AMEX is moving in the social media channels, especially their foursquare strategy! Locking in the partnerships early help to gain competitive advantages!!

    • http://jeffbullas.com Jeff Bullas

      Thanks for your comments Dwayne. The Foursquare partnership is an interesting one but it is only available in the US because Fousquare doesn’t have critical mass anywhere else yet, but time will tell

  • Peter Wilkinson

    Like the blog Jeff; no mention of Pinterest?

  • Becca Seo

    Because they know how powerful social media and there are more prospect
    client in the internet that usually socializing. It has now been a bridge between
    the actual consumers and the companies.

    • http://jeffbullas.com Jeff Bullas

      Thanks Becca for your comment and insight. Jeff

  • http://flavors.me/40deuce 40deuce

    I’ve had my eye on AMEX for a while. I think they’re doing some great stuff to engage with audience using social channels in a way that makes people want to interact with them. I give them a great amount of kudos for the work they’re doing.
    My only gripe (and this is more personal to myself) is that while they have a great thing going in the US, they seem to fall short in other places. As a Canadian I read and hear about these great things they’re doing in social, but I don’t get a chance to participate or interact. They’re forgetting that people word-wide use their services, not just the US (which I’m sure is their largest market). Other than that though, I’m constantly impressed by what most people would believe to be an old school, stuffy type company.

    Cheers,
    Sheldon, community manager for Sysomos 

  • http://jeffbullas.com Jeff Bullas

    Thanks for dropping in Bhuvan. Amex even though it is in a conserative industry has realised the power of social media to leverage and amplify its brand globally and create dynamic storytelling.

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comments Adil and yes you are right about the Facebook Edgerank algorithm but I did use the term “potential reach” because it depends on the level of engagement as to how many actually see it :)

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comments Adil and yes you are right about the Facebook Edgerank algorithm but I did use the term “potential reach” because it depends on the level of engagement as to how many actually see it :)

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comments Adil and yes you are right about the Facebook Edgerank algorithm but I did use the term “potential reach” because it depends on the level of engagement as to how many actually see it :)

  • Steven Ramirez

    Hi Jeff,

    Very nice overview of American Express’ social media efforts.  We did a deeper dive into one of their programs, Link, Like, Love distributed via Facebook. A link to the case study is available on the Beyond the Arc blog: http://beyondthearc.com/blog/2012/customer-experience/taking-card-rewards-programs-to-the-next-level

    Regards,
    Steven Ramirez, CEO
    Beyond the Arc

    • http://jeffbullas.com Jeff Bullas

      Thanks Steven for further information on AMEX. It adds a even more information to the conversation

    • http://jeffbullas.com Jeff Bullas

      Thanks Steven for further information on AMEX. It adds a even more information to the conversation

    • http://jeffbullas.com Jeff Bullas

      Thanks Steven for further information on AMEX. It adds a even more information to the conversation

  • http://twitter.com/Julie_Meredith Julie Meredith

    Excellent article, Jeff! It’s clear that AMEX truly “gets it”. I often refer to AMEX as a great example of a Finserv company that thoroughly understands the benefits of community engagement, in all channels, and how to connect social to all their marketing initiatives.
    Thanks again for the great read!

    Julie Meredith

     Radian6 – Community Engagement Specialist/ Financial Services
     @Julie_Meredith

    • http://jeffbullas.com Jeff Bullas

      Thanks Julie for your comment. I think they lead financial services in that regard.

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