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  • http://mysocialgameplan.com/linkedin/improve-business-profile-linkedin-guide Jonathan Payne

    Nothing too surprising here, but great information! The dominance of Facebook and Twitter apps is pretty neat.

    • http://jeffbullas.com Jeff Bullas

      Thanks Johnathan for your comment. I lecture at the International College of management and I have certainly noticed the rise of Twitter amongst tertiary students over the past 2 years.

      • http://mysocialgameplan.com/linkedin/improve-business-profile-linkedin-guide Jonathan Payne

        I would agree with that based on my anecdotal experience. Being a 21 year old college student myself, I’ve definitely noticed Twitter picking up steam among my peers and even more so among those who are just a few years younger than myself. 

        I’m not entirely sure what the cause of that is — Facebook getting a bit boring, people feeling social pressures within Facebook more so than they do with Twitter, more adults/parents on Facebook…whatever the cause, the next year or two in social media is going to be interesting.

        • http://jeffbullas.com Jeff Bullas

          Maybe because it is short and efficient but can share links!

    • http://jeffbullas.com Jeff Bullas

      Thanks Johnathan for your comment. I lecture at the International College of management and I have certainly noticed the rise of Twitter amongst tertiary students over the past 2 years.

  • http://twitter.com/KathyLisiewicz Kathy Lisiewicz

    “Pinterest is still a girl thing”

    I’m bothered by this wording; it’s very dismissive. Pinterest drives traffic, and women make or influence the majority of economic decisions in the U.S.

  • http://twitter.com/DWYDiM Karen A. Nelson

    Doesn’t surprise me at all. You can look at the high schools and get a lot of the same results. If you want to take it a step further you could look at junior high students but those kids are on YouTube more than Facebook. These kids are going to want everything quicker! Lord help us all. lol

    • http://jeffbullas.com Jeff Bullas

      In ten years you will not recognise the web!

  • http://aigendigitalmarketing.com Abel Pardo

    I’m professor at the university and I really noticed that Facebook and twitter are the kings. Good post, Jeff!

    • http://jeffbullas.com Jeff Bullas

      Thanks Abel and it certainly cannot be ignored

    • http://jeffbullas.com Jeff Bullas

      Thanks Abel and it certainly cannot be ignored

  • http://aigendigitalmarketing.com Abel Pardo

    I’m professor at the university and I really noticed that Facebook and twitter are the kings. Good post, Jeff!

  • http://www.socialmediamarketingmall.com/facebook-likes Facebook Likes

    Indeed, I am more engage in facebook and youtube, 3rd in twitter. Great Info.
      

  • Richard

    what concerns me is the importance of brands in the list. Is this a response to too much information leading to curated choice as the only way of making choices in the future. For marketing this means that unless you have the resources to develop brands then your chances of getting noticed are minimal. Is this a good thing?

    • http://jeffbullas.com Jeff Bullas

      Thanks Richard for the comment. What is vital to break through in a targeted sector is focus. Brands always have mass media budgets with deep pockets. You can create your own brand online but it needs focused relentless content publishing in multimedia formats on multiple social networks. Sorry there is no such thing as get rich quick scheme that isn’t a scam. Just focused efficient persistence!

  • http://www.brickmarketing.com/ Nick Stamoulis

    It’s interesting that women of the age group are counting for 60% of the 20% of Google+ use because most of the data points to it being a social network used more by males.  Possibly the younger generation will gravitate towards Google+ since Facebook may be their parents’ social network.    

  • http://jeffbullas.com Jeff Bullas

    Thanks Don . it was great to share your and the students work :)

  • http://thebytemarket.wordpress.com/ Antonio Calero

    Is it a chance that the Top 10 brands are currently investing a lot of energy and resources in Digital Media campaigns? I don’t think so…

    Many other good brands are missing a great opportunity for not having good digital strategies in place. Let’s not forget these students will be the Business men and women of the near future, and will surely keep using and thinking on those brands.

  • http://twitter.com/ekarlehav Elisabeth Karlehav

    Employer Branding people, pay heed! :)

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    WOW Students are lucky they way before graduating they carry a 1000 $ laptop with them