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  • http://www.facebook.com/tzvika.avnery Tzvika Avnery

    Great post Jeff!

    We @WiseStamp use our Pinterest to also feature some of our creative user’s signatures: 
    And even recruit new employees while sharing our fun moments in the office 
    You can check out our other boards as well (Buzz, product samples etc..)

    Btw – Using our Pinterest Email App you will be able to also promote your Pinterest profile out of the boundaries of the site – in every email you send! 

    • http://jeffbullas.com Jeff Bullas

      Thanks Tzvika for that insight into even more creative ways WiseStamp is using Pinterest!

  • http://twitter.com/walnutwriting khushboo

    I’m not a company per se, but as a content marketing specialist, I use Pinterest to save infographics about social media, SEO, PPC, content marketing, and others. I think it’s a great way to increase your knowledge base and become more aware of what’s happening in the industry. 

    It’s a huge time saver for me! I no longer have to spend time scouring the web for information, I can simply log on to my Pinterest board and cull information from it!

  • Isandkuhler

    I’m involved with so much social media to promote what I do (teach jewelry making) that my head is spinning. Some days its overwhelming, or distracting, or comforting. I’m on Facebook (wish they’d leave the format alone), Instagram (my favorite), Twitter (when I remember to), Pinterest (almost an addiction), Tumblr (love the visuals of it) and now I’m thinking about starting a blog on Word Press. What on earth do I have left to write/share??  :-) Iris Sandkuhler

    • http://jeffbullas.com Jeff Bullas

      Thanks for dropping in and contributing to the conversation and I look forward to hearing about your blog :) .

  • http://www.designfirms.org/ DesignFirms

    As usual, great article, Jeff! Everyday, it seems as though something new comes along that we must learn and implement or you fall behind. Have shared on our Echo and FB pages as even I didn’t know about all these ways to utilize Pinterest!

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and glad you found it useful.
      I just checked my stats on a Article with an In Infographic and it had been pinned 300 times (more than Facebook likes).
      We are all still learning to use a very visual and social web. Just have to get creative!

  • http://socialmediarevolver.com/ KrisOlin

    Pinterest has become a very important referral tool in a short time. It is now the third biggest  right after Twitter and LinkedIn. Great post Jeff! 

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  • http://twitter.com/KatjaPresnal Katja Presnal

    Great tips! I use Pinterest to drive traffic and sales, but mainly for branding purposes.

    A few additional ways I do this:
    1. Testimonials or other way to build credibility with pictures of others endorsing my brand (but content is on my site also driving traffic):
    2. Opening up some of the boards for multiple users so the boards will show also on their profiles and they will contribute as experts on my boards. For example I have boards focused on several different places around the world (NYC, LA, Hamptons, Sweden, Italy etc.) and I have experts who I know are experts in lifestyle of a specific city/country.
    For example:
    This way my own content is mixed within “expert content” and instantly gets more credibility, and my brand looks bigger and more credible with multiple contributors.

    • http://jeffbullas.com Jeff Bullas

      Thanks Katija for those additional tips. I am sure that some people will want to implement those ideas on the their Pinterest accounts.

  • http://jeffbullas.com Jeff Bullas

    Thanks Matthew for your comment and contribution to the conversation. I will have to check your company’s site out.

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  • http://twitter.com/bberg1010 Brittany Berger

    These are great tips! Some of the first boards I created for the company I work for used many of these and the best boards results-wise have been those that showcase company culture. Another great one has been a board of other blogs related to what we blog about, because once those blogs/companies made Pinterest accounts, it created a relationship with them!

    I have also seen a lot of blogs pinning graphics with quotes from blog posts instead of the pictures used in the posts. I love that because it gives you a better sense of what the pin links to without having to read the pin’s description!

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  • http://jeffbullas.com Jeff Bullas

    Thanks for sharing your story about Pinterest here. I am sure other people will want to try some of your tactics.

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  • http://www.sound-connect.com/ Video Conferencing

    We’ve heard that Pinterest is beneficial for those who visually market their products and services (like home remodeling companies), but the pinning your videos tip seems good for almost any industry. Would you say anyone could use Pinterest for effective marketing?

  • http://www.fpmg.co.cc/ David

    I once read an article in which the guy claimed that using Pinterest drove server-blowing traffic to his website! I am not sure what he was talking about, but that definitely wasn’t the case when I tried out Pinterest myself. Traffic from Pinterest was not more than what I received from other sources. In fact, it performed really bad. I got barely any traffic from it. My other sources did well. 

    So I really think it’s all about what you are pinning, what readers have in mind at the moment they see your pin and what they are really seeking. For me, it didn’t really do much, so I gave it up. There’s already too much going on with Facebook, Twitter, Google Plus one, ughhh..!!!  The list is endless but I am going to stick to just these three of them!

    If you have any tips on how to succeed with marketing on Pinterest, please share.

    Thank you.

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  • http://twitter.com/Darrin_Caldwell Darrin Caldwell

    Awesome points Jeff!  I always enjoy your content.

    Have you seen both of my pinterest accounts?  Love to get your feedback and opinion on what I could do better. :)

    Darrin Caldwell

    • http://jeffbullas.com Jeff Bullas

      Thanks Darrin for your kind compliment. What are your Pinterest accounts URL’s?

  • Bob Weisenberg

    Great ideas, Jeff.  We’re using Pinterest to create what I’m calling an “on-line coffee table book” for our online magazine, because it’s “big, colorful, and fun to browse.  See  http://bit.ly/HMWbG9.

    Bob W. Associate Publisher
    elephant journal

  • http://jeffbullas.com Jeff Bullas

    Thanks for the heads up on this Luke.

  • http://jeffbullas.com Jeff Bullas

    Thanks for that insight into how you are using Pinterest. I am sure some readers will want to check out your boards

  • TheMerryBird Designs

    I’m not sure what NOT to do… lol It’s almost like my real focus is being scattered by all of the marketing online! I do appreciate your list though… keeps my head spinning… where she stops no one knows!

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  • http://tribalstylemarketing.com/blog TribalStyleMarketing

    Nice, I could use this list.

  • http://www.usbtips.com/ USB Novelties

    Our company is loving Pinterest so far. One of our strategies has been to pin our products, which are pretty visually appealing, on our custom flash drives board, but also pin other types of cool personalized flash drives that we find so that we’re providing value (interesting images) and not selling too hard.

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  • Susan Bachelder

    I love this post. You have provided great value. I have been avoiding pinterest for lack of confidence in the “how”. This is helpful, thank you :)

  • Social Babies

    Social Babies loves this article. Especially the opening line: “Marketing used to be simple.” As a company in the trenches with small business I can tell you mentioning the word Pinterest sends some business owners into a Exorcist-type head spin. It can be scary. I cannot stress how important it is to keep it simple. Crazy industry types like Jeff, Social babies and everyone else on this site understand how this Pinterest thing works for business. Problem is the business don’t know how it works.

    I just wrote a blog tonight about Pinterest. We have learned using real life analogies always paints a clearer picture. Read the blog: http://www.social-babies.com/social-media/Blog/Hey-Pinterest-You-Think-Your-Better-Than-Me.htm

    I am new to this site so please forgive me Jeff if posting our own blog is inappropriate. If you don’t give a crap then please give it a read. I would love your feedback.

  • DebbyBruck

    Wonderful top ten list. For those who are overwhelmed, select and focus on just one of these ideas; or apply the same suggestions on other social media.

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  • tina

    how to target the mass market ?? any tips for that ??

  • disqus_qto6DgRX5A

    Very useful. Great seeing the potential for Integrating online activities and profiles.

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  • http://www.inquitech.com/ Harriet Sanders

    your each and every post is informative, I liked ‘em all thoroughly_thanks.


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