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6 Reasons Why You Will Fail at Blogging

Blogging is not a spectator sport. If it was, I think that most observers would rate it right up there with watching paint dry.6 Reasons you will Fail at Blogging

To the naked eye not much is happening. The keyboard is pecked and caressed…. accompanied by a furrowed brow with the occasional sigh and maybe a quick visit to the kitchen for that sustaining beverage. There are the occasional distractions of checking emails and Facebook updates and Oh.. yes, the Twitter stream!

If the ideas and words aren’t flowing and creative constipation has struck, then blogging timeouts can blowout and be lengthy and hard to recover from. The dedicated blogger though will always find a way to hit their publishing deadlines… even if they move out beyond the publishing comfort zone.

Blogging and Narcissism

The activity of a blogger is mainly of the mental kind but it also requires writing, marketing and a certain level of narcissism.

It involves putting your ego and credibility on the line every time you hit the “publish” button. This awareness can lead to a potential blogger writing 10 or 20 articles offline and they never see the light of online day.

Blogging when embraced and focused can be a synthesis of your life’s passions, innate abilities and undiscovered talents. It can be a facilitator of both personal change and self development. It can transform both your life and your readers lives but don’t let that awful responsibility stop you.

The thought of potentially 2 billion plus people reading your imperfect ideas can be the barrier to blogging your way to a brilliant career and maybe a more fulfilled life.

So what are the reasons you  are going to fail at blogging before you even cross the start line?

Reason #1. The Impossible Goal of Perfection

Unless you are Jesus then perfection is not going to happen. You are not in most cases going to create a blog post that is free of grammatical errors. In your mind the concepts will often seem flawed and your article structure clunky. Wrestle and wrangle your article into shape, check it, shut your eyes and then hit publish.

Your thoughtful nakedness is now visible and it is yours.

There is one distinct advantage of the digital world over the printed word. After it is placed and published before the world in all its glory, you can also go back and punch the edit button and update your masterpiece. I do.

Reason #2. My Ideas are Not Original

You are afraid that what you say and write will be seen as redundant and superficial. I am sorry to say but there are not many original ideas under the sun. Many people’s work, who we perceive as geniuses, such as writers, painters and musicians, are in fact mashups and remixes with a twist. Even the genius of Bob Dylan wasn’t immune from this.

Henry Ford – “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work

Be prepared to stand on the shoulders of giants and of ideas past and present. Put your creative spin and slant on them. The art of creativity starts with copying, then transforming and finally combining with your own remix.

Add your own snowflakes of creativity.

 Reason #3. Passionate People are a Bit Weird

Succeeding at blogging does in most instances require a certain degree of passion to drive the activity and the dedication required.

You will be saying to yourself “I am not weird, I don’t want to let this passion thing turn me into a weirdo“….”My friends will disown me“. Don’t be afraid to wear that passion and purpose on your sleeve. Be prepared to be different and let that passion become an integral part of you.

Weird is good, in what can be a big bland sea of  homogenous humanity.

 Reason #4. My Relationships are Too Important

Blogging does require time and commitment. Potential bloggers who never start sometimes can use the excuse of “it will take me away from my family and friends“. This is a cop out.

Make the time. Stop watching so much TV. Get up early or stay up late when the the house is quiet. You owe it to yourself and guess what?.. you may earn a lot of respect.

Reason #5. I am Not a Genius

I am sorry but the word genius is overrated. Many people who achieve a modicum of success are sometimes seen as gifted and lucky. Don’t let this urban myth stop you from achieving what may seem from afar as an impossible dream.

Dream away.

The US President, Calvin Coolidge had this to say about genius – “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent”

Couple up your passion with your innate abilities, add some determination and persistence and then magic can happen.

Reason #6. I am Not a Writer

This one gets rolled out time and time again. If you go and read my first posts on this blog (and I am not going to link to then as they are just too embarrassing) then you would break into laughter and state “what was he thinking”

Competent writing can be learned, if you don’t believe me then go and buy Stephen King’s book on the basics of writing, titled  “On Writing“. It has some great simple tips.

Still you might say “Nope.. this writing thing is not my gig“. Well, I am still not going to let you off the hook that lightly.

The web is a multimedia playground. There is nothing to stop you video blogging (Gary Vaynerchuk was a champion at that). The rise of  a visual web is also making “visual blogging” a reality. Many areas of interest such as travel, food and fashion are more about communicating with photos more than the text.

The Solution?

Just ship it!

Don’t wait for perfection to strike or genius to arrive. The time has come to buckle up, turn the key and hit the accelerator.

I look forward to hearing your stories of success and adventure.


My New Book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media”

Is available on Amazon. Thanks to your support since launching, it appeared on the “Best Sellers List” in two categories. Buy it Now.

Photo by Big Stock Photo




Jeffbullas's Blog


  • kitchenventures

    Speaking of passion – sorry. It’s Stephen King… not Steven. Other than that, love your blog! 🙂 Oh yeah, and I’m kind of a grammar Nazi – you spelled immune wrong. Thanks for all the good advice!

    • Thanks for exhibiting your spelling and grammar passion and Yep..right onto it. 🙂

  • hbomb

    You’ll fail when your headlines are way too negative? 😉

    • No, negative headlines can work extremely well, just don’t do it all the time.

  • Stephen Lahey

    That’s it, Jeff. You finally got me to buy your book. (Seriously, I just did.) Just can’t argue with your impeccable logic 🙂

    • That is great to hear Stephen and thanks for buying it and look forward to the feedback

  • Carmelo

    Mostly, if I’m not mistaken, you’re saying just do it! 🙂

    • Yes, it could have been a very short post! Not much fun in that though. 🙂

  • @Croaghie

    Sounds familiar Jeff. Great post! Cheers.

    • Thanks Jacinta, My friends are my inspiration! 🙂

  • beautifully written. gave me a piece of motivation to get back to my blog and start writing again 🙂 Thanks @jeffbullas:disqus

  • Rahul Mishra

    Yeah Jeff….Its really a good way to express about our own thoughts…What do we think?? ..No one can copy them and yes..Just do it.
    Thanks for sharing 🙂

  • Nally

    great encouragement. Yesterday I post a blogpost on my Facebook page and before hitting the publish button I had some of these worries.

  • Anjana

    Good post, Jeff. Just the right words to ignite the writing spark!

  • Jeff, some great points. I started blogging about 18 months ago and I want to pile on your “writing” point. One of my goals was to become a better writer (it has never been my strength) while getting more involved in my industry (B2B and digital marketing).

    Although my writing has a long ways to go still, it has not been the barrier I expected it to be (and I’m now about 170 posts in). And I have first-hand seen the benefits of blogging and social media for myself as an individual and professional.

  • That is great news Tony. I look forward to reading your first post. 🙂

  • Andrew Toynbee

    Enjoyed reading this post. I am 9 posts into blogging and you words ring true. There is always that moment of hesitation before hitting ‘publish’…and then I do it anyway. Getting good feedback from my followers.

    • The journey has started for you and all the best as you continue to learn and grow your audience.

  • Fantastic article! I’ve been blogging for just over 3 years and I have to say that the hardest part for me was simply taking the risk to get started. The idea of failing made the idea of my blog do nothing but collect dust and cobwebs in my mind. One night however, I finally kicked myself in the butt enough to just go for it- take the risk. I couldn’t be more thrilled that I did it. Although my original plan and focus for the blog as remained, I love that it has evolved organically over the years. In my opinion this is inevitable because as a writer you grow and change with experience. Your voice becomes clearer, your focus more sharp, your language more developed.

    But as you said, it takes commitment. I am excited to see where my blog will go and how it will grow. I’m also excited to get your new book to help me grow as a writer.

    • That is great to hear that you “shipped it”

  • Glad to hear that the post was what you needed.

  • chandranath bhatla

    Insighful article and reasons. It is very psychological we stay back from blogging. But one should understand blogging is not perect writing. it is expression of just views…. As long as they make meaning, they are fine.

  • THanks. Every success starts with one step and it sounds like you are well on your way. Look forward to hearing more about your blogging journey.

  • I like it – and indeed, the best thing to do is just do it, see if you like it, but also take into account the huge body of best practice tips out there!

  • Great reasons, I agreed that there is no perfection and like Lew Sauder said: “I saw myself in each of those tips”

    • There is no time like the present! so as they say “get cracking”

  • Interesting post…what would you recommend to first-time bloggers? what is the minimum amount of posts that they should have on their blog to be classified as a blogger? 15 posts per day ? 60 posts per month ?

    • Once a day is great but you could start with one or two a week.

  • A sincere thank you Jeff! This is just what the writing doctor ordered. So true that blogging is our “thoughtful nakedness”. I am feeling so vulnerable as I expose layers and feelings and emotions to the “world” but also feel that if I can inspire just one person, it will be worth it. I also love the idea of adding my own snowflakes of creativity to what I am doing and sharing.

  • I agree to all of these Jeff. Blogging is not for genuieses out there alone, nor for those people who are perfect when in comes to grammar. Blogging is for all. Indeed a great encouragement for all Jeff. If you have the WILL, you CAN.

  • tianakai

    Well stated. There are always going to be obstacles and fear creeping in one’s head… just push on through! Thanks Jeff!

  • Grigorio Trifonof

    IMO Reason #2 seems to be the major factor. I think that there is one more very, very important factor called geography. Some bloggers aren’t having chances because of this…They won’t be able to do everything right and nowadays the opposition in blogging is bigger than ever…

  • Thanks Jeff – great article. Your long list of archived posts beside this article is testament to the fact that you are living the words that you are writing – overcoming the challenges and doubts. Thanks for sharing.

  • Jeff-This is a great article, I fully agree with everything you mentioned. Blogging is much more difficult that most people imagine, I think that is it great that you shared your experiences about how to overcome the obstacles of getting started and becoming the best blogger you can be. Like you said, it is take a lot of courage to hit the push button and blogs like this encourage me to keep on blogging! Thanks again!

  • Marisa Goudy

    I’m not sold that “I’m not a genius” is really holding people back, but I agree with the rest. I’d add fears that my work/ industry isn’t interesting enough to blog about.

  • Nasir Iftekhar

    Man you done it in a totally different way and some credit goes to Stephen King too:) Really a mega post I have read after a very very long time (after reading a hell of traditional how to not fail things).

    BTW I have just published: <a href="http://www.blogoftheworld.com/technology/item/760-reasons-of-your-new-blog-failure it’s about revealing biggest myths of blog failures. I hope it will make another different point of view and will help a lot of new bloggers.

    I will really appreciate your critical comment on that. Apologize about post link here.

  • Well done…I believe your points are correct and with a little imagination, blog magic can happen.

  • Great timing. I am actually thinking about this!

    • Great to see you drop by Mo! Which one is your biggest challenge?

  • Thank you for the encouragement. It rings true. No. 1 is my biggest obstacle and I’m working on no. 6. Writers are so generous in their advice, and so I learn. There are hundreds of wise guides all worth reading, but if anyone is in need of a confidence boost I’d recommend Theodore Cheney’s “Getting the Words right”, William Zinsser’s “Writing Well”, Brendan Ueland’s “If you want to write” and Charles Euchner’s “Big Book of Writing”. ☺

  • I was blogging before it was called blogging, not worrying about the content because it was primarily for my parents to see that I wasn’t in jail. So far so good.

    But when it came to blogging for or about work, I fell victim to many of your points. Regurgitating what everyone already knew. Pulling out hair (though I’m bald) when ending a sentence with a preposition. Wondering if I would really push potential prospects in the other direction.

    Now, I just let it rip, not caring if I’ll ever get a Pulitzer. Your article, though it sounds as if it’s discouraging people to blog, does the exact opposite. Wish I read it years ago.

  • I just started doing blogging. So, this is very informative to me. This is a great post, thanks for helping us in this way.

  • Great article. Those things used to hold me back from blogging but not anymore.

  • Blogging is a profession in its own way! Started about 4 years ago and as you said, I laugh at what I wrote and published back then! It’s a learning experience and if you work hard and stay committed, it certainly has its rewards. Great article!

  • Out Front Brands

    You can’t fail if you don’t start. 🙂