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How to Calm Your Nerves Before Your Next Virtual Presentation

How to Calm Your Nerves Before Your Next Virtual Presentation

Virtual presentations can be a source of anxiety. It can feel weird because, unlike face-to-face presentations, there’s a lack of audience feedback. You don’t see people nodding along, and it’s harder to make eye contact. You’re just staring at the camera and what’s worse is you can’t hear the people listening to your presentation. The … Read more

How to Start a Side Gig the Right Way in 2022

How to Start a Side Gig the Right Way in 2022

Are you looking to start a side gig this year? Well, you’re not alone… Earning a side income is a hot trend at the moment with almost 60% of Americans planning to get in on the action. And I’m not surprised. I started my own side gig over 10 years ago and it was the … Read more

How to Handle Crisis Communication in Your Business

How to Handle Crisis Communication in Your Business

In 2019 something strange happened to the world. The Covid 19 virus struck. While much of the virus dynamics and its aftermath will go down in the annals of history, what will also be important is how we went about living with the new work (and world) order created by Covid.  The new world order … Read more

Motivational Marketing: Can it Solve a B2B Marketer’s Biggest Problems?

Motivational Marketing: Can it Solve a B2B Marketer's Biggest Problems?

Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling. Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the … Read more