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  • http://JulioRVarela.com Julio Ricardo Varela

    Good post. Another big mistake that people make on Twitter is: “Check out my new blog post” instead of just stating the headline, adding the link and tweeting away. The title is what will attract you to click.

  • http://www.abrahamfun.com Karen

    Thanks, Jeff. It seems like a no-brainer now that I read this, but I realize I can shore things up in this area. Very valuable.

  • http://blog.esimplestudios.com Gabriele Maidecchi

    I am not very happy about headlines making such a huge part in the success or ruin of a post. Sometimes you really wish the human brain worked in a different way, but while not being happy, I can’t deny I am a victim myself of “headline charme”, which decides wether I am gonna read an article or not.
    What I really wouldn’t want to see is the trend of punchy headlines being the intro for a mediocre post.
    It happens in traditional news as well as it is, I hope it’s not gonna get worse.

  • http://rawpackage.wordpress.com Rohan Gonsalves

    Got it! and thank you. This might just be one of the, but most simple and fundamental, problems i am facing. headline…! i owe you now!

  • http://www.constructionmarketinguk.co.uk Peter L Masters

    Hi Jeff, you’re so right and often what seems obvious is neglected. As always, thanks for the information, the list from Brian Clark will probably put me behind on my scheduled Christmas shopping, but there’s always tomorrow. Thanks again, Peter

  • http://www.experiate.net Paul Flanigan

    Jeff, these are great to know. But it’s also worth mentioning that the content of the link has to be worth the effort. If you build great headlines that link to crap, you’ll eventually be ignored. The headline is the start of the relationship. Don’t make it the end, in that sense.

  • http://www.iexposure.com/blog Camella, Internet Exposure

    While I do make use of these headline styles, I don’t think they will be as effective for very much longer. I think people are becoming desensitized to them, as they are now a glut in an infinite pool of content on the Internet. Every headline I seem to read uses this tactic now. And although it is a tried and true one — as journalists (and especially magazines) have relied on them for decades — I think the true value is in backing up those “catchy” headlines with REALLY great content.

  • http://mocamedia.tv Angela, MocaMedia

    totally agree with Paul and Camelia: if you don’t have engaging, valuable content, who cares.

    but Jeff’s point well taken: headlines are like the pitch. They’re what make you curious about the film.

  • DrAletta

    Great advise. Thanks!

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  • http://fungeezer.com Steve Thomas-fungeezer

    You’re right Jeff. Headlines are important.  I finally learned that and still I make that mistake now and then. I figure myself a clever guy and want to make up these headlines that are cute and clever.

    Problem is, they don’t work very well.  Using the matrix you give above works much better!

  • http://findingourwaynow.com/ Susan Cooper

    Thank you.  This is very interesting and something I need to work on.  :-),  Susan 

  • http://twitter.com/PTheWyse Praverb Dot Net

    Great content, headlines are definitely important. My niche revolves around hip-hop music and I have learned that number headlines are more effective than regular music promo posts.

    I thank you for your headline blog posts. Thank you!

  • http://jeffbullas.com Jeff Bullas

    Thanks Brendan for the comment and your insights. The headline is extremely vital and I often make several changes before hitting the “Publish” button!

  • Linda Wilson

    Good morning Jeff!

    I agree headlines need to be punchy, but the problem for me goes back to the old saying – ‘what is one man’s meat is another man’s poison’. A headline will always be nectar for someone somewhere and absolute tripe from someone else’s point of view. I guess that means go with your own guts from my way of thinking.

    At any one time there’s only a minority of people in the world likely to look at what you put and you can’t please them all.

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