50 Social Media Marketing Tips and Tactics

Written by Jeff Bullas - View Comments
Categories: Social Media, Social Media Marketing


Social media marketing has at  its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images.50 Social Media Marketing Tips and Tactics

People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates.

Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem.

So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience. Apply some of these tips and you maybe surprised in the journey that unfolds as you and your company are discovered and shared and your goods and services are purchased because you were ‘found’.

The secret sauce behind these tips is to allow you to create a ‘social media synergy’ that totals a sum far greater than the individual parts. This approach is to guide you to go beyond being just ‘Facebook Centric’ and provide substance, endurance and longevity to your on-line presence and digital assets. These tips are also about assisting you in optimizing and integrating the multiple social media platforms listed below

Some of these tips are basic for some but this is a checklist that may assist you in synergizing your online presence and bring traffic and viewers to your global digital properties.

50 Social Media Marketing Tips and Tactics

Blog

  1. Produce inspiring, educational and awesome content that is so compelling that people want to share it, this is the foundation of your marketing. All media is about good content and social media is no different
  2. Write regularly and consistently, people will then come and visit regularly and keep coming back because they know it will be new and topical (that is why magazines have regular publishing time frames)
  3. Learn to write a headlines that make people want to read the rest of your article
  4. Use ‘list’ posts (eg 50 Fascinating Facebook Facts and Figures) regularly. They may be a bit passe for some, but they work and tend to get passed around online
  5. Place a Retweet button on your blog at the top of the posts (WordPress plugins make this really easy to do)
  6. Place a Facebook share  button at the top of all posts
  7. Include a Facebook ‘like box’ near the top right side of the blog so people can ‘like’ your Facebook page even while they are on your blog
  8. Place a LinkedIn share button on your blog (LinkedIn has over 100 million users and they are typically high earners and influential)
  9. Comment regularly on other bloggers in your niche
  10. As you grow your traffic and followers, highlight this on your blog and demonstrate some ‘social proof’. This could even include the number of Twitter followers you have or awards you have won or your website grade or even your Twitter grade
  11. Make it easy for people to subscribe via email (email marketing may be perceived as old school but it works big time!)
  12. Offer to guest post on a another influential bloggers blogs and provide a link back to your blog as part of the agreement
  13. Provide subscribe buttons so people can follow you on your other web properties (Facebook, Twitter, LinkedIn etc)
  14. Provide a subscription button via RSS so people can have your posts pushed to them in their  ’Google Reader’ account after they are published

More reading

Facebook

  1. Update your Facebook ‘Page’ with your blog posts straight after publishing
  2. Provide content and links on your Facebook page that will make them want to share and like your updates
  3. Include Twitter in your menu (This is available as a standard setting on your Facebook fan page)
  4. Run polls using the standard Facebook ‘Question’ feature (above the ‘Write something’ box) to engage your audience and involve them
  5. Link to your Facebook page in your email newsletter
  6. Run a competition on Facebook
  7. Use a reveal tab that is set up as your landing page that provides access to unique content, this could be a video a content or even a voucher
  8. Respond to all comments on your Facebook page in a timely fashion

More reading

Twitter

  1. Acquire  Twitter followers – quantity is important
  2. Engage and develop Twitter followers within your niche using Tweepi (Tweepi.com makes it easy to follow followers of influential bloggers on Twitter) or Twellow.com (Twellow provides a tool that enables you to find powerful Twitter follower lists in your niche) – this is the quality part of the Twitter equation
  3. Share the content of  influential Twitter people and let them know by including their Twitter name eg @Jeffbullas
  4. Automate the tweeting of other bloggers content that you trust and add value to your followers with other peoples articles and content
  5. Tweet regularly and consistently the posts of other influential bloggers in your topic category
  6. Automate the retweeting of your great content so it is not forgotten and buried in the archives (SocialOomph professional can be setup to do this)
  7. When tweeting your posts include # tags that deliver the Tweet to # groups/lists eg #SocialMedia

More reading

YouTube

  1. Interview influential people in your topic category on video and post them to YouTube
  2. Include your website/blog link in your profile
  3. Automate sharing after posting (available under ‘Account settings” then ‘Activity Sharing’ , then choose the social accounts and as a minimum select Facebook and Twitter (Reader, Orkut and MySpace are also able to be enabled)
  4. Write a headline that is ‘keyword’ rich for your industry and niche
  5. Write a tempting and teasing headline that makes the potential viewer want to ‘hit’ the play button
  6. Place a link to your blog at the beginning of each description for each video and make sure you write a description that includes keywords and inviting description
  7. Include keyword tags for each video

More reading

LinkedIn

  1. Use all three website or links that LinkedIn allows in your profile (these can point to your website, blog and Facebook)
  2. Make your LinkedIn profile ‘Public’ in your settings
  3. Pose questions in the Q&A section of LinkedIn with links to your possible answer as a post link
  4. Setup a LinkedIn profile for your blog (not just your personal profile)
  5. Integrate your Slideshare into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
  6. Integrate your Blog post feed into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
  7. Add your Twitter feed into your LinkedIn account using the ‘Add an Application’

Slideshare

  1. Turn your posts into PowerPoint presentations and post them to Slideshare
  2. Write a good headline both on the presentation itself and the Title area
  3. Include keyword tags that would be used to find the presentation
  4. Promote your presentations on Twitter
  5. Allow viewers to download your presentation to assist in making it easy for people to share
  6. Post them to your Facebook page
  7. In choose a license make it  CC (Creative Commons) License so people can use your content and then attribute and link to your blog

What other social media marketing tips and tactics have I left out?

Image by premasagar



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  • Lynn

    How do I add Twitter to my facebook fan page?

  • http://jeffbullas.com Jeff Bullas

    Thanks for the question Lynn. To add Twitter
    1. Click on “Edit page” in top right corner
    2. Click on “Apps” left column
    3. Then Click on “Go To App” to setup the integration of Twitter to your page
    Cheers

  • http://vizsource.info/ Kim Davies

    Thanks for this, Jeff. I actually followed your instructions and did it. :) Thanks for the tips above as well. They are very helpful especially to newbies like me. As always, you know what to give out. :)

  • http://www.virtualassistant.org/ Cresilda

    Thanks for the social media marketing tips especially with facebook, twitter and youtube. I’m kind of interested at your Facebook tip #6, Run a competition on Facebook.  Do you have any inputs about it?

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    [...] Written by jeffbullas - View CommentsCategories: Social Media, Social Media Marketing [...]

  • Anonymous

    Thanks for your great list.  Slideshare was a medium we haven’t used until now but we will definitely be trying it with your advice

  • Anonymous

    Great list very useful with several ideas I have not used yet so thank you! 

  • Anonymous

    Great list very useful with several ideas I have not used yet so thank you! 

  • Anonymous

    Great list very useful with several ideas I have not used yet so thank you! 

  • Dmndirect

    Great
    tips Jeff! Along with the sites you listed, utilizing the tools that
    FourSquare offers is also a good idea. Working with a social media marketing
    company could help take some of the load off your shoulders so you can focus
    on other projects. 

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  • Bernardschokman

    Well done mate. Some great tips here. i’ll be going through the checklist and ticking them off as I get there. All the best. Bernard http://www.myware.com.au

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  • http://www.LeadsAndDeals.com Vikas Aggarwal

    Very good tips. I have just started promoting my venture http://www.LeadsAndDeals.com and I found these tips best ones to follow. Thanks a lot for sharing them.

  • http://www.facebook.com/nasir.engineer Nasir Nash

    Your content is really very helpful and informative Jeff. Thankyou

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  • http://netvani.com Anne Patrick

    Hi Jeff, I am really enjoying with all of your posts. And weekly, I am waiting for the re-tweets of your current post. Thanks for the mentioned tips in different social media. You really had a great knowledge about it. I am happy with your shared tips in blogging as well as tweeting. I do not even think that Slideshare is good also. I should revive my account there. Thank you a lot.

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  • Anonymous

    Dear Jeff, I really like all your posts. And every week, I can not wait to re-tweet from the current post. Thanks for these tips on different social media. You really had a lot of information about it. I am satisfied tips shared on blogs and tweeting. I do not even believe that Slideshare is also good. I do not want to relive my account there. Thank you.

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  • http://squareberry.com/ J @ Social Media management

    Hi Jeff,

    Thanks for the wonderful articles. I am glad that I’ve found your site from google.

    Keep safe!
     social media planner

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  • http://twitter.com/FashionistaChik TheFashionistaChic

    What is slide share? That is a new one to me. 

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  • http://twitter.com/bownty bownty!

    Great! I have been looking for a huge list of tricks and tactics for social media. I like to be very structured and organized, but frankly having to go to numerous different blogs without getting a proper overview made me want to make a list of my own. I leave that for the future now, because you solved the problem for me! Thanks!

  • Anonymous

    I agree … but one that is about 1 in every 13 people on earth is fancy stitching on Facebook. Actually, on second thought, can not be right.

     

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  • Anonymous

    In fact, I followed your instructions and it did. :) Thanks for the advice above too. They are very useful especially for beginners like me. As always, you know what to give.

     SEO Services UK

  • Anonymous

    In fact, I followed your instructions and it did. :) Thanks for the advice above too. They are very useful especially for beginners like me. As always, you know what to give.

     SEO Services UK

  • BuyGiftsItems

    I leave that for the future now, because you solved the problem for me! Thanks! 

  • Sachin

    Hi,I would like to promote my website http://www.gowebbaby.com on internet. can someone assist me on this.Thanks

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  • http://www.leonardmillermd.com/ Orton Kenny

    I completely agree with this. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.

  • http://www.leonardmillermd.com/ Orton Kenny

    Wow, incredible weblog format! How lengthy have you been running a blog for? you made blogging glance easy. The entire glance of your web site is fantastic, as smartly as the content material!

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    I am really enjoying the theme/design of your web site. Do you ever run into any internet browser compatibility problems? A handful of my blog readers have complained about my website not operating correctly in Explorer but looks great in Chrome. Do you have any recommendations to help fix this issue?

  • http://jeffbullas.com Jeff Bullas

    Thanks for your question but it is not my area of expertise. You will need to ask someone who is an expert in the area.

  • http://bizfromthekitchentable.blogspot.com/2012/01/designing-social-media-marketing-plan.html Dan – social media marketing

    Social media marketing reinforces more interaction with your current and potential customers. Moreover, social signals are now a contributing factor to organic search engine rankings. Thus, there is no better day to embrace social media and reach out to an ever growing audience than today.

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