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  • Anonymous

    Thanks, Jeff. This is an outstanding article… Love the 5 examples you shared. Bottomline – deliver USEFUL information and/or tools to your customers.

  • http://www.thecomplexmedia.com/blog theComplex

    Loveeee the RSSGraffiti tab that Sodexo is using. I’ve begun using it now! 

    Also, I think this post is missing a page title, Jeff.

  • Lucindacallie

    thanks for the great post Jeff – always good to see that B2B doesnt get left out as it is considered a poorer cousin compared to B2C.
    I am sure you know, but Deloitte also do a great job in B2B – not only in Facebook with their ‘Your Future at Deloitte’ page – but in Linkedin as well.
    thanks again! I read your posts every day!
    Lucinda Callie
    @lcallie:twitter 

  • http://jeffbullas.com Jeff Bullas

    Thanks Carolyn for your comment and thanks for dropping in :) The reason I wrote it was for that exact reason because of the gap in the information available on everything social media marketing for B2B

  • http://twitter.com/SandlerPghPA PeakPerformance Mgmt

    Great actions items and take aways here. Thanks.

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  • Anonymous

    I really appreciate this article.  Thanks for the great information and references.

  • http://twitter.com/svuylsteke Stefaan Vuylsteke

    Thanx Jeff. I fully support the comment of Chyams.

    Anoher B2B case worthwile to mention and which i like,  is American Express Open.

    See also other cases on the FBPage Facebook Marketing Solutions.
     

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  • http://twitter.com/ltporteriii Larry Porter

    Jeff:  I follow you on twitter and appreciate all that you share.  

    These are great and creative pages, however I wonder how many people want to use Facebook for B2B business and professional use when LinkedIn and Twitter seem to be better vehicles for this purpose.  The persona of the target audience I guess determines the appropriate SM strategy

    I found a lot of duplication between social media  platforms and the B2B companies I followed on FB created a lot of clutter. Somehow I find the convergence between personal and B2B on Facebook does not provide much value.  I wonder if there are others out there that view it this way.

    Please note I am not talking about B2C or non profit and social causes because I believe they work much better than B2B on Facebook

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