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  • Anonymous


    Great post and absolutely true. In my recent fray into the adoption of twitter for my online presence, your spot on with your advice. I’ve implemented many of your strategies and they’ve worked well.

    Thanks for your guidance.


  • Leo Dimilo

    Of course, the caveat to this is that your people will listen.  When you are following 1,000′s who are following you, that is a huge signal to noise thresh hold you have to jump over.  

    I mean let’s be real here.  Someone that is following 20k+ people isn’t using twitter to listen or even aggregate messages…they are there to broadcast themselves.  

    Dan’s message holds true if intent to participate (and not merely there own message is there) AND their audience aren’t the “you follow me, I follow you” crowd.

    Mind you, I am not hating.  Just trying to give a different perspective from someone who isn’t a celebrity.

    • http://remarkablogger.com Michael Martine

      Anyone can do this with time and effort. Where most people fail is that they simply have nothing interesting or valuable to offer. 

      • http://jeffbullas.com Jeff Bullas

        Thanks for the comment Michael. Yes, building followers is essential but providing valuable content is vital to keep them coming back

        • sespring

          That is the same thing with all online media, we must continue to (or learn to in my case) provide valuable content is vital to keep people coming back.

        • sespring

          Jeff, what plug-in do you use to create the share buttons on the left side of your pages?

    • http://GrowMap.com Gail Gardner

      I have to disagree with Leo. I follow over 20k and that many follow me and I listen all the time. The limitation is not following and followers because you can use search and lists and especially listen to your @ username messages no matter how big that number gets. 

      • MartinSellingzoe

        I agree with Gail and her point is shared by Guy Kawaski. @Scenttrail (me) doesn’t have as many fans, but I follow back those who are active, who don’t spam me and a handful of “celebrity experts” that will never follow little ole me (lol) but whose thinking I respect. The advantage to the follow is twofold. I never know who will teach me something and by following we can share direct messages, a big advantage if I want to ask a question or have a more intimate conversation. What amazes me is when companies don’t follow anyone. Not only can’t they DM me, but their arrogance is showing. Companies should be glad anyone ever cares enough to follow them. It isn’t like we don’t have 10 other choices :) . Agree with Gail on this one Jeff. Marty

  • http://twitter.com/EmmaofCEM Emma of CEM

    I love the irony of being able to tweet a story about cautiously using twitter. :)

    But seriously, there’s some really great insight here, and I think many serial tweeters would be wise to heed your sage advice on using twitter effectively but sparingly. I think a lot of tweeters tend to get over-zealous with buffering their presence on this platform, but there is, as with anything, a right way and a wrong way to utilize any kind of communication tool.

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  • http://twitter.com/PJProductivity Annie Sisk

    Helpful resources here. Of course, it’s not just numbers but the right numbers. As for the signal to noise problem – well, like most networks, it’s about adopting a new way of interacting with the service. I don’t “read” my global timeline anymore than I read all the feeds in my RSS reader. Scan, decide, move on.

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  • http://www.facebook.com/people/Steve-James/100002651686831 Steve James

    Thanks for sharing. I had know idea about Twellow.com

  • http://www.facebook.com/people/Steve-James/100002651686831 Steve James

    Thanks for sharing. I had know idea about Twellow.com

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  • Nikki Teller

    As always Jeff, great blog. But I always worry about using “tools”. I try to be as authentic as possible and I’m not too concerned about having 20,000 followers. Having said that, I should check the tools out and see if they fall into my “authenticity” ethos. Thanks, yet again, for your clever blog!

    • http://jeffbullas.com Jeff Bullas

      Thanks Nikki for dropping in and contributing. How you use the media is up to you Use it to achieve your goals. My goals will be different to others.

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  • Marsha Ingrao

    Twitter is hard to get to know for some reason. It has been the slowest of all the social medias to build, not just for myself but for different organizations for which I help manage their social media. I have to admit I haven’t used twellow to the best advantage, so I’ll try it. :)

  • Marsha Ingrao

    Hi Jeff,
    I just went to Twello. I joined education, teachers, k-12 teachers. I found very few teachers in those categories. Most of them were teaching something as their business, but actual school teachers didn’t seem to be there. Could it be that real public school teachers aren’t using this at all?