StumbleUpon Drives More Traffic than Facebook or Twitter – Plus INFOGRAPHIC

Any social media marketing strategy starts with having great unique content that is relevant for your target market and audience. That content could be humorous or educational.StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC

It could be an entertaining video such as the YouTube videos for Old Spice “The Man Your Man Could Smell Like” or Blendtec’s “Will it Blend.

It could be informative and educational content such as a blog article or a “how to” video that instructs visually.

Once you have created the content the next challenge and task is promoting and marketing to an online audience.

If you use the right social media marketing strategy and tactics your content and message will spread.

If you are lucky it could even go “viral”

Social Media’s Big Three

Social media marketing and sharing is dominated by the big three, Facebook, Twitter and YouTube.

There are other significant social media and networking platforms such as LinkedIn, Slideshare and Flickr that should also be considered to be in plans, depending on where your customers and prospects hang out.

Beyond these social networking sites there are a plethora of other sites that you can also use but who has the time to share on all of these?… ..no one!

So which other social media sites should you consider?

Social Media’s Poor Second Cousins

When I started my journey in social media there were other social networks that I did include in my social online sharing and they were Digg, Reddit and StumbleUpon.

Along the way I forgot them and concentrated on Twitter and Facebook. There is nothing like a “shiny new toy” to get you distracted!

I recently stumbled across some data from Stat Counter – Global Stats that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter!… In fact it drives more traffic than any other social media site.

Stumbleupon Drives more Referral Traffic than Facebook or Twitter

StumbleUpon’s service lets people discover and share new web content based on a broad spectrum of categories. Users click a “stumble” button to discover new content, and then have the option of voting and commenting on the selection.

The Statistics on StumbleUpon Worth Noting

StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind

  • Stumbleupon drives over 50 percent of social media traffic in the United States
  • After 24 hours a popular shared link will typically get zero more “retweets” on Twitter, 5% more likes on Facebook but will get 83% more “stumbles”
  • The half life of a link (the point in time when a link has garnered half of the engagement it will ever get) is 2.8 hours when shared on Twitter, 3.2 hours when shared on Facebook but a page shared on StumbleUpon has a half life of 400 hours.
  • The average Stumble page view lasts 72 seconds which is 25 percent longer than the average web page view at 58 seconds

These numbers may change your thinking about StumbleUpon!

StumbleUpon Social Media Infographic

Infographic source: Column Five

My Testing

In the last two days I have started sharing on StumbleUpon again and it has driven more referral traffic than Facebook but not Twitter. I will keep you posted as I experiment with the platform.

How have you found StumbleUpon? Has it been successful for you? I look forward to hearing your success stories!

More reading:

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Image by topgold

Comments

  • Richard-ng

    Wow! I never know that Stumbleupon is such a powerful force nowadays in US! thanks for the sharing. Looks like it’s time for diversification….

    Cheers!

  • Outsmarts

    Yes we use StumbleUpon and submit our blog posts from time to time.. it is a great tool to drive new visitors to the site but the downside is that visitors who find us on StumbleUpon visit fewer pages, don’t stay as long and our bounce rate goes through the roof. So we use it sparingly.

    • http://www.awebguy.com/ Mark Aaron Murnahan

      Agreed, the average duration is short and bounce rates are very often through the roof. I have witnesed this in very established accounts as well as newer accounts, and also across sites of varying topics. Traffic, yes … useful traffic, not so much. Results may vary, but I have seen a lot of results to compare … with and without a biased SU slant.

  • http://www.socialmediamarketingwizard.com/ SMO Services

    You are right about the StumbleUpon it sure increases the
    traffic to the web site than the Facebook or twitter. I use StumbleUpon to post
    my blogs and it is quite easy to use as well. I am quite comfortable with the
    StumbleUpon and I like using it. Anyway, the blog was great and keep sharing
    some good blogs.

  • GT Bulmer

    Hi, Jeff: Great info – insightful, informative and inspirational! I haven’t been using StumbleUpon, but now I will have to reconsider it. I appreciate the infographics you included in this article, too. They help to liven up the basic data. By the way, a marketing friend, Mal Tindle, referred your article to me.

  • GT Bulmer

    Hi, Jeff: Great info – insightful, informative and inspirational! I haven’t been using StumbleUpon, but now I will have to reconsider it. I appreciate the infographics you included in this article, too. They help to liven up the basic data. By the way, a marketing friend, Mal Tindle, referred your article to me.

  • http://www.yoursocialmediamogul.com Knikkolette Church

    I’ve used Stumble in the past, but have not been diligent in making it a part of my routine.  Being an individual who is “visual”, the infographic definitely cleared up any question or doubt I may have had about Stumble and the need to participate more.  Thanks for sharing Jeff!

  • http://facebook-advertising-marketing.com/ KrisOlin

    I have used SU in the past but I think I’ve killed my account by submitting too many of my own articles. I read somewhere that if you submit your own stuff too much you will get black listed. Does anyone have an insight to this?

    Also I would really appreciate a recipe on how to use SU in getting traffic to your blog for instance.

  • http://mpparadise.wordpress.com Mike Poynton

    No mention of Google+. Hmmm… You missed something very important. Perhaps, in a future post….

  • http://www.tomorrow-people.com Sookie Shuen

    I do agree with Outsmarts, as we do get traffic coming from Stumble Upon but majority of the traffic does come from LinkedIn still. Jeff, maybe your next post could be how did you optimise your posts in Stumble Upon and how to generate and encourage people to visit the site and have a lower bounce rate?

  • http://twitter.com/seohiral Hiral Vyas

    Not only stumbleupone; but from twitter an facebook also i am getting good traffic. social media rocks.

  • Anonymous

    And yet, your post is lacking the StumbleUpon sharing button.

  • http://twitter.com/sarathks sarath ks

    Good Share Jeff..I completely agree with the fact that StumbleUpon drives more traffic than Facebook or Twitter. I have used StumbleUpon, FB & Twitter in my social media campaign and I was getting better traffic from StumbleUpon than the the other two.

  • http://nsantiago.posterous.com/ Zackienic

    Great post! Never gave stumble upon much importance..this is interesting!

  • http://www.ipnostudio.com/ Andrea Hypno

    I definitely agree. Beside search engines Stumble Upon is my biggest source of traffic and I’m not really active there. I should definitely focus on using it more and better in 2012.

    Very interesting artcile Jeff.

  • http://profile.yahoo.com/4AYFRTA7K5UNAV4F6SDP2UOX34 Noel

    No i don’t think so that this is right information.i had another infographics saying that facebook drives the most traffice. Dont know what is reality :s here is the link http://www.graphicdesignblog.org/statistics-of-top-social-media-sites/

  • http://profile.yahoo.com/4AYFRTA7K5UNAV4F6SDP2UOX34 Noel

    No i don’t think so that this is right information.i had another infographics saying that facebook drives the most traffice. Dont know what is reality :s here is the link http://www.graphicdesignblog.org/statistics-of-top-social-media-sites/

  • http://profile.yahoo.com/4AYFRTA7K5UNAV4F6SDP2UOX34 Noel

    No i don’t think so that this is right information.i had another infographics saying that facebook drives the most traffice. Dont know what is reality :s here is the link http://www.graphicdesignblog.org/statistics-of-top-social-media-sites/

  • http://profile.yahoo.com/4AYFRTA7K5UNAV4F6SDP2UOX34 Noel

    No i don’t think so that this is right information.i had another infographics saying that facebook drives the most traffice. Dont know what is reality :s here is the link http://www.graphicdesignblog.org/statistics-of-top-social-media-sites/

  • https://www.rapidsslonline.com/ev-ssl-certificates.aspx Cheap EV SSL Certificate

    Thanks for making aware in concern of Social Media and it’s traffic. We also believe that Stumble is much better than face book and twitter to derive traffic. Also i have gone through entire article of jeffbulls and We really impressed with the matrix which exactly contain his Blog. Thanks for sharing all this stuff and also blog URL.

  • https://www.thesslstore.com/ SSL Certificates

    Very True Stumble upon gives more traffic compare to others but the problem is bounce rate. its not send relevant traffic. so conversion ration is very less and bounce rate always went up when you are trying to get traffic from SU.