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  • Anonymous

    While I don’t “market” a business I do promote my personal brand as a professional on Twitter and LinkedIn.  Thanks for these very powerful tips on creating dynamic content that others will respond to.

  • Anonymous

    While I don’t “market” a business I do promote my personal brand as a professional on Twitter and LinkedIn.  Thanks for these very powerful tips on creating dynamic content that others will respond to.

  • http://www.alittlebranding.com Bob Strassel Jr.

    Jeff, Thanks for sharing. I recently had a discussion with a few clients about great content and social media marketing.  I think that one of my biggest questions that I get and that I often ask my self is this question…what is great content and what drives it. I always thought that one of the main drivers was relevancy. Relevancy to audience, target market and goals. Beside being unique, creative, interesting, engaging and easy to share, it has to be relevant. If it is not, no matter how good it is, it does not matter. I have learned this lesson the hard way many times… Again thanks for sharing this great presentation and your thoughts. I will share this as well.. – Bob

  • http://www.alittlebranding.com Bob Strassel Jr.

    Jeff, Thanks for sharing. I recently had a discussion with a few clients about great content and social media marketing.  I think that one of my biggest questions that I get and that I often ask my self is this question…what is great content and what drives it. I always thought that one of the main drivers was relevancy. Relevancy to audience, target market and goals. Beside being unique, creative, interesting, engaging and easy to share, it has to be relevant. If it is not, no matter how good it is, it does not matter. I have learned this lesson the hard way many times… Again thanks for sharing this great presentation and your thoughts. I will share this as well.. – Bob

  • Anonymous

     I am sitting in my hotel room in Nassau, over looking the harbor where pirates used to lurk, and still do judging by some of the prices around here. It is strange how we have this romantic notion about pirates when they were disgusting thieves and murderers. This is the result, I suppose, of the social media exposure of hundreds of years. There has always been social media, it just works faster now than it did when neighbors chatted over the fence.

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  • http://www.brickmarketing.com/ Nick Stamoulis

    If you’re going to use social media for business, you need to be active.  If you’re going to be active, you need to share on a regular basis.  And what are you doing to share?  Exactly- your content.  In order to get social media followers to click over to  your site you  need to give them reason to do so, and sharing engaging blog posts is a great way to do this.  

  • http://twitter.com/cogomojo Peg McDermott

    Couldn’t agree more, content is king!

  • http://www.SEO-ST-LOUIS.COM/ Jen

    Fresh content is the best way to engage your site visitors and if you’re using social media, as Nick mentions below, you have to have content to share.  Interesting, entertaining or education blog posts are an easy way to add fresh content but running contests, sales or coupons are some good ways too.  If you can use social media to point people to some discounts they’ll be happy and you’ll have business.

  • Anonymous

    Content really can develop a story, relationship and emotional connection with your audience and the way it’s delivered really matters as well. Pushing content like advertising has less effect these days, which is why content marketing pulls and is a better option for a lot of businesses. 

    • http://jeffbullas.com Jeff Bullas

      Thanks for your comment. Attraction marketing where potential buyers opt-in, takes longer but in the end is much more effective.

  • Anonymous

    Jeff, I can still make my mom cry (in a good way) when I
    tell the story of the first time she took me to the library aged 6, and I got
    to choose my own books for the first time and became lost to reading ever since.
    42 years later, I haven’t stopped reading since. Having embraced sharing free content
    as the heart of my business strategy it’s been a shock to find that the core of
    my business, as a business adviser at Bizfix, is now research, content creation
    and content curation. We content masters are becoming masters of the universe
    and thanks for giving us content geeks a gentle plaudit.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the personal comment Chris. The love of reading is something worth valuing :)

    • http://jeffbullas.com Jeff Bullas

      Thanks for the personal comment Chris. The love of reading is something worth valuing :)

    • http://jeffbullas.com Jeff Bullas

      Thanks for the personal comment Chris. The love of reading is something worth valuing :)

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  • http://jeffbullas.com Jeff Bullas

    Thanks for dropping and and contributing, Create great content and they will come and then they will share and tell others :) The power of “World of Mouth”

  • http://jeffbullas.com Jeff Bullas

    Thanks Vicky for your insightful comment. Yes, one of the secrets of compelling content is writing and producing articles that your readers can relate to. This can be done through story telling it also can be done by solving their problems.

  • http://jeffbullas.com Jeff Bullas

    Thanks Ken for taking the time to comment. Creating content that engages people is an asset that keeps giving and works for you while you sleep. The next challenge is making sure it is then distributed and shared. Marketing and promoting the content is the final piece of the puzzle and you need to be relentless so your articles and other media is found “everywhere”!,

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  • rmsorg

    Jeff, great blog and thanks so much for including the building blocks for creating and marketing our content.  
    Great post, I enjoy coming to your site and learning..

    RMSorg
    WallStreetBranding

  • Pingback: Why Content is the Foundation of your Social Media Marketing | Jeffbullas’s Blog | Attraction Marketing

  • Pingback: Why Content is the Foundation of your Social Media Marketing | Jeffbullas’s Blog | Attraction Marketing

  • http://www.dirtyseagulls.com/ Dirty Seagull

    I could not agree more, for me a blog is key to a successful social media campaign. So for me content is key. It gives you the resources to share

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  • Bayan

    that’s all true & 100% agreed. and that means that Content is still the KING!

  • http://www.kizi2.com/ kizi

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  • http://www.fri-v.com/ Friv

    Thanks for sharing. I will share this as well..

  • http://www.friv3games.net/ friv

    Thanks for giving me the useful information. I think I need it. Thank you

  • http://www.friv2x.org/ friv 2

    After learning to read I started to find the allure of the printed page compelling and contagious. I started borrowing books from the school library about pirates and tropical adventures and other stories that took me to far away places as my imagination took flight. thank you
    http://www.yepi2game.com

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