The Social Network Tribes – Plus Infographic

There is one thing we do know and that is that the era of one social network that fits all is gone.Social Network Tribes Infographic

The social network tribes are splintering onto different social media platforms because they now have real choice.

LinkedIn is for the savvy professional who loves business networking both online and offline.

White collars abound.

Pinterest is for the time rich females that want to share beautiful images with the world including the entire contents of the fashionistas wardrobe and  sumptuous photos of food.

Visual is cool.

Google+ is the thinking and passionate persons social network that detests cold calling salespeople and spammers. The Google+ tribe members love long form messaging that takes advantage of the Google+ limit of 100,000 characters.

Bigger is better.

Twitter is for time poor people that want to announce and find events that are happening in real time both large and small. Any person that needs more than a 140 character message is simply not being efficient.

Less is more.

Facebook is for frantic parents for communicating with their teenagers when they won’t answer their phone or that urgent text message.

It is where your friends and family are.

So Who is Using What?

Everyone thought that Facebook would rule the universe and sweep all other social media platforms into the sea. This reality distortion is now known to be false. Facebook will be big for a long time, just how long is the question. Google+ is being sometimes called a “pure” social network as it is free of advertising.

So want to to know about how the social networks are currently performing compared to each other. Here are some facts, figures and statistics on 5 major social networks.

The social network tribes infographic

 

Infographic by GO-Gulf.com

An Update

Even though this Infograhic provides some valuable information that provides context to the social networking ecosystem there has been an update to the Google+ statistics recently.

Google has revealed the latest numbers about Google+ that I have outlined in  “Why You Shouldn’t Ignore Google+ Anymore“. Included are significant increases in engagement and time spent on the platform

What About You?

What is your favorite social network? Are you thinking of changing your time mix on where you spend your time?

Are you thinking of moving from Facebook? Are Twitter and Facebook too full of spammers and advertising now?

Look forward to hearing your thoughts and stories.

More Reading

Image by martin gyger

 

Comments

  • http://twitter.com/crhughes crhughes

    My desire is to aware of social media for the purpose of prayer Ministry …..will you pray for our effort ?

  • sandkuhler.com

    Mostly, Facebook keeps changing and forcing us to rearrange the furniture. Not to mentions “ghost” FB sites that you accidentally created and can’t kill off. That’s what is going to drive me away. Folks looking for me and finding a skeletal FB version. Sigh.

  • http://carouselsalesblog.blogspot.com Cara Celli

    #Twitter is my favorite social media platform for various reasons. I am pressed for time, and I find that it fits into the way I like to communicate. Short and sweet. I’ve also found that it is more interesting for me than any other site. It’s active, interactive, and ever changing.

  • Takeshi Young

    Surprised Reddit and Tumblr aren’t on the list. Reddit is larger than Pinterest, and arguably a whole lot more social. And everyone seems to forget about Stumbleupon.

  • http://ironiclee.blogspot.com/ Jentylee

    Jeff, With all due respect for your knowledge, there is a new kid in town that rivals Pinterest at BO.LT.com. Come visit!

  • http://www.lauriedesautels.com/ lauriedesautels

    Very interesting stats regarding Pinterest. I just found out the other day the CEO is male. A brilliant man :)…
    When Google Plus launched in beta last June, I was so intriqued by the hangout feature and got hooked.
    Unfortunately, I abandoned a few of my well established networks such as Linked In, Twitter, and FaceBook.
    I was fortunate to grow a very strong audience on Google Plus. My account was also verified very early on.
    The bad news is my other networks suffered because I did not engage. My number one rule with all networks is Never Stop Networking meaning just pushing content is Monologue, Engaging is Dialog.
    Each network has such a crucial value no matter what industry you are in..I am trying my best to spread my time over my top four networks.
    Unfortunately, that in itself can be a full time job.
    Thanks Jeff for another fabulous post!

    • http://jeffbullas.com Jeff Bullas

      Yes Laurie, Engagement takes time. You unfortunately have to choose which network suits your persona and focus. You need both content and engagement to really supercharge your effectiveness on social media.

  • http://twitter.com/MarthaGiffen Martha Giffen

    Twitter will always be my favorite. I love quick conversations and being able to engage about a topic for a short while, then go on my merry way. It’s also my favorite platform for picking up new blog readers. oh, and I almost forgot, an easy way to offer freebies to add people to my list :)

    • http://jeffbullas.com Jeff Bullas

      Martha, It sounds like Twitter suits your business and personality :)

  • Cat

    Are the Mao-female ratio percent-to-color sections wrong?

  • http://www.wonderoftech.com Carolyn Nicander Mohr

    Hi Jeff, Fascinating information. This will help people target their audience more precisely.

    I’m surprised about Facebook being so male-dominated, but perhaps that’s because most of my Facebook friends are female?

    Your pie charts for the male/female ratio seem switched in color, unless I’m reading them wrong?

  • http://blogbiertjuh58.blogspot.com/ JB

    Twitter is still my main. I find it easier to make and maintain long lasting social contacts. When you filter out the junk the rest of the content is of high content.

  • http://twitter.com/1stwebdesigner Dainis Graveris

    Interesting how you explained difference between tribes and networks, for those who want to keep up a bit on all networks..it’s interesting how you need to learn how to change tone to be appropriate for each network.

    Still want to try FB ads system, but FB new timeline is proving to be less and less effective. I feel that Google+ and Twitter is the most important networks for your business – G+ for business related chats ( never felt that in LinkedIn) and Twitter for communicating with customers, letting everybody know what is happening.

    Pinterest is sucking all the time and really is not useful from marketing point, so hard to get some real return on investment. I guess only realistic way would be to create lots of infographics there.

    Answering to your question about spammers – in each network which becomes enough popular, it becomes big attraction for spammers. It feels like Google+ now is the cleanest from them. For Twitter, if you don’t follow bad people, then you can keep your timeline pretty clean and not feel any spammers around.

    And what about yourself, Jeff? Which network you favor the most, or how you mix your time to stay productive?

  • RightSaidJames

    Great infographic, but the coloured portions of the male-female ratio pie charts don’t seem to match up with the correct side and keep switching between the different genders (in some the light blue represents the male share, but in others it represents the female share).

  • ozio media

    Many people would be engaged on most, if not all, of these social networks and we have developed a way to use each of them differently now. Facebook is all about socializing, which is reflected in the average time spent on the site, while users of Linkedin check in to see what is going on, spending only a few minutes each day to touch base with the other professionals on the site. The 3 minutes per month spent on Google+ shows that we are checking in to see if anything has happened on the site yet.

  • ozio media

    Many people would be engaged on most, if not all, of these social networks and we have developed a way to use each of them differently now. Facebook is all about socializing, which is reflected in the average time spent on the site, while users of Linkedin check in to see what is going on, spending only a few minutes each day to touch base with the other professionals on the site. The 3 minutes per month spent on Google+ shows that we are checking in to see if anything has happened on the site yet.

  • http://twitter.com/PlanningTrouble Caroline Simon

    Great visual but a wee bit out of date – FB now has1 bn users, Pinterest 20m, etc …