Why You Should Steal Content

Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day.

It is also a path of resistance to writing or even starting a blog.

The question is often posed… “What shall I write that hasn’t been said before or written about?“

It stops many a creator from publishing, writing, painting or composing. Children don’t have this block. They copy everything they see. Ever seen a seven year old dressed as their  favorite super hero?

We all start somewhere.

They just begin…. with no thought to whether they are original or plagiarizing.

Playing the piano starts with learning the scales. There is nothing new or creative about that.

An online publisher, blogger and writer has to begin.

Start Stealing

Your job as an artist, producer, creator and author is to shamelessly start stealing. Many people of perceived genius and as front runners in their industry have perfected the art of stealing. All creative work stands on what has gone before.

• “Good artists borrow, great artists steal” – Picasso
• “The only art I’ll ever study is stuff I can steal from” – David Bowie
• “We have always been shameless about stealing great ideas.” – Steve Jobs
• “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work” – Henry Ford

The invention of the mass production process was a collection of copied ideas and insights that took manufacturing to new heights.

Collect and Curate

The art of creativity is a mash-up and remix. You collect ideas (steal) and then curate them in lists or compositions that speak to your soul. Wrangle that content into a work of art that comes from ideas pried from reading books that inspire you, speakers whose journey touches you and  videos that make your heart sing.

Attending a conference? Take notes, copy what you hear that speaks to your soul.

If an idea creeps into your consciousness while driving, stop the car write it down or type it into your smart phone or tablet. Reading an ebook on your Kindle app on your Tablet and you read a great quote..make a note or highlight it for later. Maybe even share it to your Facebook page.

Your destiny is to collect, curate and chase down content deeper and wider than anyone else. Do more research. Google more content. Read more books.

That is how you will lead the pack.

Create with your own “Mojo”

In time that collection and curation will become embedded in your DNA. The days and years of countless copying and stealing others ideas and thoughts will become transformed into your unique composition. That collection that will have your voice woven into the fabric of your content creation and creativity. The article, blog post, book, video or music that you produce is a compilation of  years of  stealing ideas that are now your work of art.  

You are adding your own Mojo that stands on the shoulders of giants that have passed before you.

Ideas are great but?

Ideas are great but without action they are just that ..ideas.

So start that blog today. Outline the chapters of the book that you always wanted to write.

Just sit at your desk and start. The magic is in the motion. Mundane action is where the journey of creativity and genius begin.

Want to learn more about how to create compelling content?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.