Why You Should Steal Content

Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day.Why you should steal content

It is also a path of resistance to writing or even starting a blog.

The question is often posed… “What shall I write that hasn’t been said before or written about?

It stops many a creator from publishing, writing, painting or composing. Children don’t have this block. They copy everything they see. Ever seen a seven year old dressed as their  favorite super hero?

We all start somewhere.

They just begin…. with no thought to whether they are original or plagiarizing.

Playing the piano starts with learning the scales. There is nothing new or creative about that.

An online publisher, blogger and writer has to begin.

Start Stealing

Your job as an artist, producer, creator and author is to shamelessly start stealing. Many people of perceived genius and as front runners in their industry have perfected the art of stealing. All creative work stands on what has gone before.

  • “Good artists borrow, great artists steal” – Picasso
  • “The only art I’ll ever study is stuff I can steal from” – David Bowie
  • “We have always been shameless about stealing great ideas.” – Steve Jobs
  • “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work” – Henry Ford

The invention of the mass production process was a collection of copied ideas and insights that took manufacturing to new heights.

Collect and Curate

The art of creativity is a mash-up and remix. You collect ideas (steal) and then curate them in lists or compositions that speak to your soul. Wrangle that content into a work of art that comes from ideas pried from reading books that inspire you, speakers whose journey touches you and  videos that make your heart sing.

Attending a conference? Take notes, copy what you hear that speaks to your soul.

If an idea creeps into your consciousness while driving, stop the car write it down or type it into your smart phone or tablet. Reading an ebook on your Kindle app on your Tablet and you read a great quote..make a note or highlight it for later. Maybe even share it to your Facebook page.

Your destiny is to collect, curate and chase down content deeper and wider than anyone else. Do more research. Google more content. Read more books.

That is how you will lead the pack.

Create with your own “Mojo”

In time that collection and curation will become embedded in your DNA. The days and years of countless copying and stealing others ideas and thoughts will become transformed into your unique composition. That collection that will have your voice woven into the fabric of your content creation and creativity. The article, blog post, book, video or music that you produce is a compilation of  years of  stealing ideas that are now your work of art.  

You are adding your own Mojo that stands on the shoulders of giants that have passed before you.

Ideas are great but?

Ideas are great but without action they are just that ..ideas.

So start that blog today. Outline the chapters of the book that you always wanted to write.

Just sit at your desk and start. The magic is in the motion. Mundane action is where the journey of creativity and genius begin.

 

 

Want to learn more about how to create compelling content?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

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Download and read it now.

 

Comments

  • jonathannelson

    Repurposing the same content is a bad idea and nobody wins. Without some sort of ROI attached to repurposed content it’s just… repurposed content. Add value to users and the Internet by doing something fresh.

    • http://jeffbullas.com Jeff Bullas

      Content does need to be created with a purpose. It could be to educate, inspire, inform or entertain. A marketer needs to ensure that he also includes calls to action. These can be capturing an email, asking for a like or even ask for a 30 day free trial registration. Yes, there needs to be some type of ROI.
      Sometimes content is about engagement first and selling second.

      • jonathannelson

        All valid points, Jeff. Enjoy your stuff here. Btw…you’re one of the better people I’ve seen at creating catchy CTA titles 😉

  • http://twitter.com/RaubiMarie Raubi Marie Perilli

    Curating content is a lot better than stealing. But “Stealing” sounds so much better in a headline. I like the points here but agree that stealing isn’t really what we are doing when we repurpose content.

  • jeff2

    Dear jeff ı translate some of your works into my own language and add some of my thoughts, they become ready to use, thanks for the advice :)

  • http://twitter.com/shadesofsolveig Solveig Whittle

    As usual, so on the mark. Remix is where it is at – use others’ content, put things together in new ways, be creative, and make new intellectual connections. Art and science have always been this way. Being a “trusted filer”, and spreading the ideas of others is a valuable service in the new information economy.

    • http://jeffbullas.com Jeff Bullas

      Re-mix artists such as the o called DJ’s have taken the mashup and the curation to a new form.

  • http://www.facebook.com/scottwayres Scott Ayres

    Great thought… I’m going to now steal this idea for our blog… http://www.postplanner.com/blog/ 😛

  • http://twitter.com/KennethKarl Kenneth Karl Nielsen

    I just copied some text from your article to share on Twitter and the url of the page automatically was copied also. Will you share how this is done?

  • http://twitter.com/KennethKarl Kenneth Karl Nielsen

    I just copied some text from your article to share on Twitter and the url of the page automatically was copied also. Will you share how this is done?

    • http://jeffbullas.com Jeff Bullas

      Kenneth I have to confess that I don’t know how. I upgraded my blog last year and it appeared then!

    • http://jeffbullas.com Jeff Bullas

      Kenneth I have to confess that I don’t know how. I upgraded my blog last year and it appeared then!

  • http://twitter.com/theshuttergirl Rose DeVore

    Never really thought about this before – probably why my blogs are not doing well. Okay It’s a New Day and I’m ready to try something exciting. Thanks Jeff!

  • http://twitter.com/theshuttergirl Rose DeVore

    Never really thought about this before – probably why my blogs are not doing well. Okay It’s a New Day and I’m ready to try something exciting. Thanks Jeff!

  • http://newinternetorder.com/ Karol K.

    To be honest, I’m always surprised when I see anyone who shares my opinion on stealing content. But what you’re saying here is exactly 100% in-tune with my point of view. Great post!

  • http://newinternetorder.com/ Karol K.

    To be honest, I’m always surprised when I see anyone who shares my opinion on stealing content. But what you’re saying here is exactly 100% in-tune with my point of view. Great post!

  • http://www.creativepeople.co.nz/ Creativepeople

    Great thinking, I always say “better a good copy than a bad original.”

  • http://twitter.com/JAES___ JS

    collage is original

  • http://www.facebook.com/treb072410 Jubert Sagun

    Tricky, but it is really useful.. Thanks for sharing your thought…


    treb

  • http://jeffbullas.com Jeff Bullas

    The creative process doesn’t start with a vacuum. You need to start somewhere..

  • http://www.facebook.com/iva.ignjatovic Iva Ignjatovic

    Hi Jeff, I often read your posts and I find them very good and useful but this one is by far my favorite because you have said what many people think, some do but do not speak of it. This post is spot on, nothing emerges from vacuum, thinking and creating need information, and it is all about inspiration which often comes from something we stumbled on. And there is no shame in it. Thanks for sharing this.

    • http://jeffbullas.com Jeff Bullas

      It is the unspoken secret of inspiration. It took me 4 months to take it from idea to published!

  • http://www.iphone4sdealshop.co.uk/ Richard

    Good teaching lesson for those who struggle to start writing a blog or article. But too cheap to start copying others content as opposed to working hard to write somewhat which you can say you fully own :)

  • disqus_W4KjfaOksA

    Great post, Jeff. I think I’ll steal it for my next blog!!

    • http://jeffbullas.com Jeff Bullas

      Cool. Great to hear you get the concept :)

  • jannij

    What immediately comes to mind is Wayne Dyer. Think I have the name. Almost everything he says I have heard elsewhere. Not much orig in his motivational speeches, books CD’s etc. This is exactly what he does – with a barefoot gimmick. Now I will duck fm the rocks thrown by his fans lol

    • http://jeffbullas.com Jeff Bullas

      He has added his own Mojo…it is called bare feet :)

  • http://www.gurbaxani.me/ GurbaxaniDotMe

    Now you know why I am on your blog! Love the headline

    • http://jeffbullas.com Jeff Bullas

      Good to see the headline worked :)

  • http://tnssn2013.blogspot.com/ Nessinuet

    Ideas I have, real data not, so before I blog I start reading, collating and in the end my initial idea is usually shattered replaced by a different view!

  • http://www.facebook.com/xiongcvang Xiong Vang

    I see why people steal. I spent a good 1 month on original content just to find out FACEBOOK had stolen all my members. I discovered that people who stream from FaceBook to my site don’t come back ever. They go back to FaceBook just so they could see all those other Stuff FaceBook had stolen using Likes.

    Basically if FaceBook wants to play dirty and steal everyone’s content to be their content in the FORM of likes, I can play that game too. I am gonna start writing a plugin to STEAL every god damn LIKE they have going on and streaming it on my website. I shall not write a single post ever again and if folks stream in and out or never come back at least I have hope they may click a few of my ads.

    FaceBook is playing Dirty and if the GOV won’t stop it every other social network,blogs are surely dead for sure by the end of this year. Bye ISP. Bye Google, By whatever. FB is the new brand. Nothing is gonna stop the LIKE button. Nothing.

  • vikram

    great jeff, hat’s off ,you made my day,my new project where i will use your advice-affiliate4research

  • http://twitter.com/UnlockScience Yvette Hickman

    I appreciate the fact that those who we consider to be the most creative people ADMIT that they depend on other’s ideas: Picasso, Jobs, Ford, Dylan, etc. That’s good news for the rest of us.

  • http://twitter.com/TheOppoMan The Oppo Man

    Great article Jeff as usual. Thief LOL.

    • http://jeffbullas.com Jeff Bullas

      Glad you liked it :)

  • Kaushiki Chatterjee

    A very practical and true approach to the creation of blog..everything has to have an inspiration from some other thing,anything can’t be generated as something out of nothing..that’s not created…off-course copying is not a good one but extracting ideas and merging them with your own is not a crime also..that you proved well in your article Jeff..nut how can we really create and compose a content absolutely on our own after years of stealing?Will that happen as magic someday as we expertise on this?
    kaushiki@iQeCommerce
    http://www.iqecommerce.com/

  • Rajesh Gundamalla

    Nice thought and great posting ideas..
    my blog: http://www.urexamsyllabus.blogspot.com

  • Gaurav Pathak

    Great post Jeff! I think I should steal this idea…..:)

  • Sabih Ahmed

    Great post, Jeff. This is the of writing and marketing content. Get ideas from many and then add your thoughts into it. This is the simplest and fastest way to write compelling content. But I think, sometimes writing unique things, or research your own will give you more benefit.

  • http://jeffbullas.com Jeff Bullas

    Thanks and I agree!

  • Ruthless Affiliate

    Great! Thats my next post sorted 😉

  • http://willshane.com/ Bill Carroll

    Great stuff Jeff…no man is an island, even when it comes to content!