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  • http://socialmediarevolver.com/ KrisOlin

    Good examples there, Jeff! I thought it was not allowed to have “like us” in the banner. ShortStack would be on thin grounds here! Or, have the rules changed in the Facebook TOS?

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  • http://www.facebook.com/profile.php?id=507607406 Emeric Ernoult

    Thanks Jeff, good article with interesting examples! Mari will remain my favorite, because she’s Mari :-)

    And I love her, no possible competition ;-)

    • http://jeffbullas.com Jeff Bullas

      Good to see you sharing some love Emeric.

  • http://twitter.com/schtevey Steve

    I’m not sure if I am missing something here but I think 2 and 4 have more than 20% text

    • http://jeffbullas.com Jeff Bullas

      The 20% rule is hard to measure :)

  • venkyiyer58

    I liked the Skype one. And Mari Smith is, of course, Mari Smith.

  • http://twitter.com/i_am_dav Dav

    No disrespect Jeff, however the CTA’s you’ve picked look about ten years out of date, with the exception of Shortstack who at least have made a concerted effort in their approach. The inbound zombie one in particular is lazy at best.

    • http://jeffbullas.com Jeff Bullas

      Hi Dav thanks for comment but it would be great if you made a constructive response. Like what are some great CTA’s you have seen?

  • http://johnhaydon.com/ John Haydon

    Thanks Jeff! Huge fan of your blog, BTW.

    • http://jeffbullas.com Jeff Bullas

      Thanks John and good to see you for dropping in :)

  • http://jeffbullas.com Jeff Bullas

    Thanks Lisa. The aim of the post was to provide some inspiration.

  • http://jeffbullas.com Jeff Bullas

    Most of the time it is best to hire a designer.

  • http://jeffbullas.com Jeff Bullas

    Thanks for the tip on PicMonkey!

  • http://jeffbullas.com Jeff Bullas

    You re welcome Sara :)

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  • http://twitter.com/schtevey Steve

    Thanks Lisa, FB have their own tool too but this is cool – thanks for the tip

    • http://socialmediasatisfied.com/ Lisa Mason

      Yw, I’m not affiliated or anything. Just found it one day and thought it was cool. :)

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  • Mark Anthony Germanos

    How do you make it a hyperlink?

  • Kris Jolls

    It’s not spammy because people are usually getting something in return. I agree though and having great content should be enough. Doesn’t always work though when you’re trying to from your numbers.

    • http://printfirm.com/ Katherine Tattersfield

      If you’re not running a contest, what are they getting? Access to your content (which FB will bury..)? Arrows make sense in web design for several reasons—you’re trying to get users to understand what you want them to do. I believe users already understand that they need to like a FB page, tho. So while it’s not spammy per say, it feels like overkill, and a tad insulting to the community’s intelligence.