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120 Marketing Tactics for Blogging Success

Blogging success can seem like a distant dream when you start out. You aren’t quite sure what to blog about. The choice of technology can be overwhelming. Then learning to use the features and functions of your blogging software is a maze of confusion and confronting choices.120 Marketing Tactics for Blogging Success

What plugins do I choose? How do I optimise for search engines? What are widgets and how do I use them?

Then you start and draft your first post. 

Then more doubt sets in.

How do I write those awesome headlines that will draw attention? What marketing tactics should I focus on to achieve the best results?

Then the killer doubt.

Why would anyone want to hear what “I” have to say?

So you push past the fears and you hit the publish button. You tweet and share it with your 500 best friends on Facebook. You have started.

Six months into your blogging journey more nagging fears arise. Yes, I have a few readers. People are starting to leave comments and I am attracting some attention.

But world domination is felt to be more a fantasy than reality.

Persistence is key

This is maybe what you don’t want to hear. You need to persist. Success is almost never overnight but a journey of a thousand steps.

It is a matter of keeping the faith in yourself.  Friends and family can be your worst enemies. Passion, purpose and belief need to come from within.

Press on.

My secret sauce recipe

So what’s worked for me?

What has sustained me and kept me ahead of the blogging curve can be summed up with three words, reading, writing and doing. Mundane but necessary.

  1. Read as much as you can offline and online. Blogs, news and books. Watch TED talks.
  2. Writing drives discovery and research so it accelerates the learning process. The art of expression facilitates in structuring and making sense of the incoming information.
  3. Doing is where the rubber hits the road. My blog is my social media, marketing and digital laboratory. Helping other brands both corporate and personal keeps also keeps me real and connected.

A trait to be treasured

But there is one small human trait that is sometimes overlooked.


Will that headline work? How do I grow my Twitter followers? How do I make this blog rock?

Stay curious.

Marketing tactics for blogging success

So what are some tactics that you need to start applying to achieve blogging success?

Here are some of the key nuts, bolts and tools to put in your blogging marketing toolbox. This is maybe the longest infographic in the world but it has some awesome tips to make your blog rock.

120 Marketing Tactics for New Blogs

Infographic by DigitalPhilippines

What about you?

What doubts did you have before you started blogging? What made you push past those self doubts? After starting blogging did you consider stopping?

When did you start to realise that it was working? Was there a tipping point?

Look forward to hearing your insights and stories about your blogging journey in the comments below.


Want to learn how to be successful at blogging?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 182,000.

Download and read it now.

Jeffbullas's Blog


  • Happsters from Happsters.com

    This is the best list I’ve ever seen for marketing your blog. Thank you!

  • Thanks Jeff. Love to read your blog. I also liked this post and infographic. Your posts clearly display your curiosity and ability to synthesize your experience and readings.

  • Venchito Tampon

    Thanks for sharing my infographic Jeff. 🙂

  • Aleks George

    Quite an amazing infographic. The largest and most in-depth I’ve ever come across. I’d be curios to know how long it took to create. Great job.

    • Venchito Tampon

      Hi Aleks. I wrote the 120 points on my blog for about 3-4 weeks and decided to come up with an infographic to cover them all. The infographic took 4 days to finish.

  • I am gobsmacked – I think that’s an Aussie term? Thank you Jeff – this is nothing short of amazing – I doubt anyone but you could have put this together. Any chance of some kind of workbook or iPad app to make this a bit easier to work with?


    Wow this article has been informative i took away some gold Nuggets an will be using some of these strategies today especially the commentluv & Triberr thanks for the advice an great Tips.

    Elia Santiago

    • Venchito Tampon

      Thanks Elia! 😀 I’ll be publishing an infographic maybe next year. I”ll find points that are not usually covered in the blogging community.

  • Great list of marketing tactics I learned a lot from this and need I say this is a very informative article

  • D. Kruegel

    Wow, that is a very comprehensive to-do list. For most of the tips I simply don’t have the time to do them, or they don’t apply to my target audience (Germany).

    One comment about using automatic translation tools (Transposh is mentioned here) to reach out to foreign readers: People will realize that a blog post has been machine translated and they might just not take the blog serious because of that. Also machine translations are not perfect. The translation might be complete rubbish. Even the wrong translation of one single word can make a whole blog post look ridiculous. In my opinion it is better to stick to the languages you can actually speak, or try to find like-minded bloggers in the target foreign language and cooperate with them.

    About Technorati: If you blog in another language than English, Technorati won’t include your blog into their system, because they don’t have non-English resources to check non-English blogs on their compliance with Technorati’s terms of use.

    And another remark: Reactions on blogs are different in different countries. I realized that in the US, people like to comment a lot, even if it is just a “Great info, thanks!” In Germany (my target market) people are most of all consuming blog content and they might only comment (if at all) if they really have to add something to the blog article or disagree with the blog content. Even the author of one of the most influential blogs in Germany (basicthinking.de) was wondering why he doesn’t get as many comments as before on his widely read blog articles, although his audience grew.

  • venkyiyer58

    Thank you. I have saved this infographic and will be referring to it often as I launch my new blog.

    • Venchito Tampon

      I’m glad that you liked my infographic. 🙂

  • aliceheiman

    So many great tips, so little time. I love your articles and always try to pick one or two things and implement them.Thanks for sharing! One of my tips for people getting started with blogging is to brainstorm 52 ideas and 2 key points for each. Then keep that list handy when you write your weekly blog.

  • i think this post a great post, you can find more knowledge at twipquick

  • RichSpaulding

    Bookmarked. What a fantastic list! Most of the list is a refresher, but some new marketing techniques were very interesting! Looking forward to trying out some of the paid tactics. Thanks Jeff.

  • Abby Edgley Edgley

    Smart and this inforgraphic is getting smarter throughout social shares and mouth markeitng. Thanks for sharing.. Hope will get more..


  • Chaz Daum

    Love these suggestions! That infographic might win some prizes for how long it is but there was definitely quality in the quantity of info. I would still consider myself fairly new to the world of blogging. I was particularly interested in your tips regarding Quora and other sites, engaging with people in areas other than the blog is a definite priority for me.

  • Adriana Zoder

    About one month into blogging I thought about quitting because I realized how much work it was going to be if I was going to maintain five social channels plus write a book plus post twice a week plus send regular emails etc etc. 🙂 But then I decided to divide and conquer and prioritize. First, I make sure my posts are ready to go. Then, I do as much as I can on my social media channels. Finally, if I have any time, I will continue to write my book. I have put emails to the backburner until I get settled into a routine with the first three. 🙂 Thanks for all the info, btw.

  • Andrew Olivares

    Wow, so many great tips that I need to try. Thanks for the article. I like to use Snapzen to help me talk with others about topics and taking screen shots of things I want to try. http://youtu.be/2Bo6LcGXIuc

  • Lynie Copywriter

    Successful writers should be able to write compelling and engaging content on a consistent basis over time. Successful bloggers need to remember always to keep heads around many different aspects. European Copywriters

  • Philip Cross

    I have to give it to you Jeff…

    It’s not often I come across an Infographic that is so comprehensive and interesting that I bookmark it so that I can come back and actually “study” it.
    Thank you for an absolutely phenomenal resource that has made the activity of consuming so much great material actually fun.

    • Thanks Phil. I will take that as a big “thumbs up” 🙂

  • peterzmijewski

    It is an enormously inspiring post, these marketing tactics are very much effective and useful. Thanks a lot for sharing.
    Peter Zmijewski – CEO at KeywordSpy

  • Awesome list, and family members could be the worst people to tell your dreams to, great post Jeff.

  • Thank you for giving some valuable tips to become a successful blogger.I hope this will help me a lot…


  • These 120 marketing tools are gong to be more helpful for all of us.These tactics help in business establishing credibility. These are the tools or tactis that most internet marketers look for.