Twitter Reveals 11 New Facts on its Traffic and Usage

Written by Jeff Bullas - View Comments
Categories: Social Media, twitter


Twitter has kept its traffic and usage statistics close to its chest for quite a while now much to many peoples frustration.Twitter Facts and Figures and Statistics 2010

The fact that it didn’t release many twitter facts, figures and statistics led quite a few commentators to debate that Twitter was in fact starting to stumble and its demise was near.

The figures released at at the “Chirp” conference have in fact  revealed an astonishing level of continuing growth that will have many pundits putting away the obituary preparatory notes in the bottom draw.

I use a twitter tool (bit.ly) that enables me to measure what percentage of tweeters are clicking on twitter links from my blog from each country and what I have found happening is that subscribers from countries outside of the USA were  starting to really get on board the Twitter train and and this has only happened in the last few months. In February (only 2 months ago) the USA was generating well over 50% of the the clicks, today in mid April the number from the United States has dropped to only 38%. This indicates that the rest of the world is starting to Tweet. So the official figures revealed in the last couple of days have indeed confirmed that this is indeed the case.

Twitter Facts and Figures

The other fact I find elevated beyond expectation is the total number of users at 105 million, 12 months ago that number was 8 million.. that is a growth rate of over 1300% . The other number that stands out is the 180 million unique visitors a month. So here are some numbers for those of you that have a facts and figures fetish.

  1. Twitter has 105,779,710 registered users
  2. 300,000 new users sign up per day
  3. Approximately 60% of them are coming from outside the U.S
  4. Twitter receives 180 million unique visitors per month
  5. 75% of Twitter traffic comes from third-party applications
  6. 60% of all tweets come from third-party apps
  7. Since the new Blackberry application was launched, it has accounted for 7 to 8% of new sign
  8. There are 600 million search queries on Twitter per day
  9. There are over 100,000 Twitter applications
  10. Twitter gets 3 billion requests a day through its API
  11. 37% of active Twitter users use their phone to tweet

The other statistic to watch is the use of Twitter on mobile which comes in at a headline rate of 37%, which is a trend that all marketers should keep in mind as they develop strategies for reaching out to to clients on the Web, don’t dismiss the mobile market .. it is getting serious.

So do these facts and figures surprise you?



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  • http://www.greggmorris.com/curated-stories-apr-16-2010 Storytelling Social Media Marketing PR Technology & Business Curated Stories Apr. 16, 2010

    [...] Twitter Reveals 11 New Facts on its Traffic and Usage Published: April 16, 2010 Source: Jeffbullas's Blog Twitter has kept its traffic and usage statistics close to its chest for quite a while now much to many peoples frustration. The fact that it didn’t release many twitter facts, figures and statistics led quit… [...]

  • http://www.newageofmarketingandpr.com Natasha

    With Twitter announcing that it will launch its own link shortener, will you continue to use bit.ly? Great article on tech crunch about all this: http://tcrn.ch/byJeOb

  • http://www.marketinggum.com/twitter-statistics-%e2%80%93-finally/ Twitter Statistics – finally! New stats for 2010 | MarketingGum.com

    [...] Twitter per day.37% of active users use their phone to tweet.To check out these stats and more, go here (Jeff Bulla’s blog article with recent stats), or here (for the 2009 stats also on Jeff’s blog) [...]

  • http://www.IntimacyInMarriage.com Julie Sibert

    The statistics don’t surprise me. I still think people are trying to determine, though, how to stand out as a legitimate marketer (or content sharer) compared to a spammer. The more users there are, the noisier it gets, so to speak. Takes a lot of effort to rise above the noise. But I definitely think that Twitter offers opportunities to connect people who share legitimate interests…people who otherwise would never know of each others’ interests and/or businesses.

    Thanks for the great blog…always interesting info and relevant insights!

  • http://www.wagtiradio.com/2010/04/twitter-reveals-11-facts-traffic-usage/ Twitter Reveals 11 New Facts on its Traffic and Usage | WAGTi Radio

    [...] Source: Jeffbullas’s Blog [...]

  • http://www.fixitology.com Mike Johansson

    Great stats. I think they reinforce what I beleive is the great value of Twitter – it’s just hands down the best ready source of information you didn’t know you needed to know. I call it the University of Twitter and my only regret is that I don’ have three or for hours a day to devote to learning from it! Thanks for the post – @mikefixs on Twitter

  • http://jeffbullas.com/2010/05/17/12-blogging-mistakes-to-avoid/ 12 Blogging Mistakes To Avoid « Jeffbullas's Blog

    [...] what happens their forgotten. If there is one thing you do and that is promote your posts on Twitter and not just once. A great post that has received great comments and traffic should be promoted [...]

  • http://jeffbullas.com/2010/05/24/10-ways-to-make-money-from-your-blog-without-selling-your-soul/ 10 Ways To Make Money From Your Blog Without Selling Your Soul? « Jeffbullas's Blog

    [...] Twitter has grown from 8 million visitors per month to over 180 million in 12 months. So where there is obsession and growth there is power, so how do you tap that in a credible and ethical manner? [...]

  • http://www.creativeramblings.com/?p=4590 Twitter Reveals 11 New Facts on its Traffic and Usage | Creative Ramblings

    [...] Source: Jeffbullas’s Blog [...]

  • http://marketinginteractions.typepad.com Ardath Albee

    Hi Jeff,

    Thanks for the post. What struck me most was the stat: 37% of active Twitter users use their phone to tweet.

    As a B2B marketer, this plus the 7% or more Tweets from Blackberry users makes me wonder if Twitter is a valid source of testing for B2B marketers to get their feet wet in mobile. The 140 characters will help companies be succinct. That smart phone users are actively engaging on Twitter could help us get around the permissions issue of opt in for mobile – provided you can get them to follow your Tweets, which admittedly is another source of opt in. Hmm. Lots of possibilities to consider.

    What are your thoughts?

  • http://jeffbullas.com/2010/06/09/how-to-make-your-personal-brand-visible-with-social-media/ How To Make Your Personal Brand Visible With Social Media « Jeffbullas's Blog

    [...] 5. Twitter [...]

  • http://jp.linkedin.com/in/osakasaul Saul Fleischman

    Good to know, but what I watch is the (Hootsuite) column for the KdL The group: we look for new discussions and comments to discussions on social media for business purposes that are open. We will certainly grow, you may expect that. Many people are
    interested in our main concerns:
    1. The sharing of news and ideas on SOCIAL MEDIA MARKETING (SMM) and the
    use of SOCIAL NETWORKING SITES (SNS) (such as MIXI, Twitter, Facebook,
    SKYPE, the new open-source portals, etc.) for actual corporate needs – like
    sales, consumer response to company practices, new product-launches,
    product recalls (and other damage-control PR), etc.;
    2. A secondary concern, of lesser importance, is that most of us in this
    group are interested in (someday) face-to-face networking with fellow
    LinkedIn members, such as informal meet-ups, hanami party, etc. I do this
    already.
    3. Last concern, of the least significance: everyone is free and welcome to
    comment/message/start discussions in Japanese or English. Some members have
    limited Japanese ability; that is their problem. We support Japanese users
    who prefer to write in Japanese.
    Social Media Marketing/Networking Group: Kansai de LinkedIn
    http://bit.ly/9PFJ1N

  • http://www.webbusiness20.de/2010/06/14/twitter-in-fakten-und-zahlen-2/ Twitter in Fakten und Zahlen « web business 2.0

    [...] Jeff-Bullas-Blog trug beeindruckende Fakten und Zahlen über Twitter [...]

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    [...] that turn away our clients both in the offline world as well as online such as blogs, Facebook, Twitter and email or whatever your sweetspots [...]

  • http://cwordblog.wordpress.com/2010/06/17/shoot-the-bird/ Shoot the Bird « The C-Word

    [...] With more than 105 million registered users, the peeps at Twitter, Inc., are busy folks.  As marketers we get that growing the scale of their organization is important.  Unfortunately, I think they’ve committed a big marketing “no, no” – they have focused on what Twitter wants to say rather than on the customer experience and what they want to hear. [...]

  • http://jeffbullas.com/2010/06/27/top-5-social-media-posts/ Top 5 Social Media Posts « Jeffbullas's Blog

    [...] 4. Twitter Reveals 11 New Facts on its Traffic and Usage [...]

  • http://jeffbullas.com/2010/07/07/5-top-twitter-posts/ 5 Top Twitter Posts « Jeffbullas's Blog

    [...] Twitter Reveals 11 New Facts on its Traffic and Usage (3,732 views) [...]

  • http://twitter.com/0nelife/status/18204294945 Julian Summerhayes

    RT @jeffbullas: Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX

  • http://twitter.com/rshore/status/18204379153 rshore

    RT @jeffbullas: "Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX

  • http://twitter.com/region4tvrich/status/18204896797 Rich

    RT @RaulLuna: RT @jeffbullas: Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX // interesante #smcmx

  • http://twitter.com/vinoth27/status/18205904573 Vinoth Chandar

    RT @jeffbullas: Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX #socialmedia

  • http://twitter.com/tcpeh/status/18256280761 Peh Tian Cheong

    "Twitter Reveals 11 New Facts on its Traffic and Usage « Jeffbullas's Blog" ( http://bit.ly/aA75Dr )

  • http://twitter.com/ebkcoach/status/18305390236 ebkcoach

    RT @jeffbullas: Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX

  • http://twitter.com/__fury/status/18331743403 fury

    Facebook : Twitter Stats: http://bit.ly/9hW14u

  • http://twitter.com/seotherapy/status/18407410400 Agnes/Stewart/Claire

    Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX ~ via @jeffbullas

  • http://twitter.com/hvpr/status/18411099654 Hunter Valley PR

    In the past 12 months Twitter users have grown by more than 1300%, clearly not a passing phase: http://ow.ly/2azlO

  • http://twitter.com/lisamariedias/status/18434867178 LisaMarie Dias

    New Twitter stats
    Twitter Reveals 11 New Facts on its Traffic and Usage « Jeffbullas's Blog http://ht.ly/290eP

  • http://twitter.com/dbergerto/status/18510460838 David Berger

    RT @jeffbullas: Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX #SCS2118

  • http://twitter.com/rickstuddard/status/18514108327 Rick Studdard

    RT @jeffbullas Twitter Reveals 11 New Facts on its Traffic and Usage http://bit.ly/aXIUOX

  • http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/ How To Write A Mind Blowing Headline For Twitter | Jeffbullas's Blog

    [...] Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers  revealed by Twitter at their Chirp conference for developers in April [...]

  • http://salesandmarketingmashup.com/2010/09/01/jeff-bullas/ Jeff Bullas’ Top 5 Posts… | Sales and Marketing Mashup

    [...] Twitter Reveals 11 New Facts on its Traffic and Usage [...]

  • Mark Hoare

    These statistics are worthless. No source, No information on how this date was compiled nor handled.

  • jeffbullas

    Hi Mark
    If you read the article you will notice that I state that the statistics are actually from the Twitter Chirp conference and are hyper linked in my Post with the word “Chirp” with the source being http://www.readwriteweb.com/archives/just_the_facts_statistics_from_twitter_chirp.php
    Hope that helps. Cheers Jeff

  • http://larocho.wordpress.com/2010/10/05/taking-flight-in-the-adpr-world-with-twitter/ Taking Flight in the Ad/PR World with Twitter | PR Muse

    [...] more than 105 million accounts, with that number growing at a steady rate of 300,000 new accounts per day.  You’re probably thinking, “Okay, but what exactly does that have to do with me?”  The [...]

  • http://stevensonfinancialmarketing.wordpress.com/2012/04/05/3-ways-to-drive-traffic-to-your-site/ 3 Ways To Drive Traffic to Your Site « Snap!

    [...] others on Twitter, and they tend to follow you in return.  Many people are using Twitter for an infinite variety of [...]

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