What are 10 Addictive Types of Content?

Are you having problems driving traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook?What are 10 Addictive Types of Content

When starting a blog the challenge for any blogger is providing content that will entice and delight your readers. You want them looking forward to your next article.

Developing an antenna for creative ideas for content is a skill that can be developed.

What I have found effective is to take notes when reading a book or after a meeting when customers provide insights into their business dilemmas. To capture these I sometimes enter it straight into my Apple iPhone with the “notes” feature or use Evernotes mobile app that saves the idea in  the  “cloud” for future reference.

Everyone has Problems

One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help solving. Helping customers find solutions and ideas for their pain points is an easy way to provide addictive content.

Ideally you want your blog to become the industry resource or Bible that becomes the “Go To Portal” for your subscribers.

Social Proof is Vital

Do you have clients saying to you “What are some of your customers finding what works for them?” or “Provide me with some case studies that verifies that strategy has worked in the past“.

Providing social proof and evidence is a very powerful content type that validates and confirms that they will not be reinventing the wheel or wasting time and money.

10 Addictive Content Types

These ten I have found to be very effective and will ensure that you are providing information that your readers will find worth sharing, “Tweetable” and Facebook “likeable”.

1. Reviews

Reviews of products , books or applications in your industry provide a shortcut that saves people and your subscribers time. Everyone has the problem of being “time poor“. The other advantage with this content is that the companies and people whose product or book you are reviewing will share your content with their networks accelerating its spread and improving its virality.


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This multiple review had the benefit of motivating the eight companies who developed them to tweet and share with their networks.

2. Mega Lists

A  long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well. You can go a bit crazy here if you are not careful but give it a try .


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3. How To’s

This content type maps out different solutions and answers to the everyday issues that your customers want answers to. This can be the simple basics of  “How to get started” for the newbies to the industry or a more complex article that provides new insights to veterans.


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4. Experts and Thought Leader Interviews

Interviewing experts in your field will achieve two objectives.

  1. Provide great content that will entice your readers with their insights
  2. Promote and connect your blog to their networks.

You will not have to ask them to share it, they will “want” to share their interview with their followers and tribe whether it be a video or text in a Q&A format.


From Zero To 40,000 Facebook Fans: Interview With Mike Watkins

Social Media and The CEO – Video Interview With Greg Savage CEO of Firebrand Talent

5. Case Studies

Case studies provide the proof that a certain strategy will work if planned and applied correctly. Research and track down specific examples of how other companies have been successful.


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6. Negative or Contratrian Stories

It never ceases to surprise me that a negative headline and position will drive more traffic than a positive slant on a story or article.


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What is revealing is that the article 20 Things you should Share on Social Media only had half the traffic of the article with the negative headline!

7. Facts, Figures and Statistics

People love facts and figures and aggregating the latest data about your industry will provide a focus on your blog that will keep your readers coming back for more. Providing this regularly will assist you in positioning your blog and content as the hub to keep on top of the latest numbers. Statistics help businesses pick trends and opportunities in their sector.


50 Fascinating Facebook Facts And Figures

This is in fact a hybrid content type that mixes the mega list format with the facts and figures

8. News Stories

Blogs are the digital worlds online magazines and newspapers and providing the latest news is always attractive and valuable content. Don’t hesitate to put your own slant on the news that displays your grasp of your industry.


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9. Research

The latest research provides signposts for future planning and validates and lends credibility to strategies. If managers can  provide proof of why something should be done then it helps them take action and obtain approval from their CEO. Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives! Bullet points, screen shots and subtitles are all important elements to provide easy reading.


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10. Infographics

Providing infographics that simplifies the presentation of complex data and facts and figures are proving to be extremely popular. This content type also lends itself to being embeded in other blogs and websites.


20 Stunning Social Media Statistics Plus Infographic

Hybrids of these ten content types are also very effective and mixing these into mixed formats can provide creative variations that can drive traffic and sharing.

What content types have worked for you on your website and blog? Look forward to hearing your success stories!

Image by Thomas Hawk


  • http://www.idatix.com Samantha

    After every piece of content I create, I ask myself “Would I want to read this?”

  • http://twitter.com/humanfactors Human Factors Int’l

    Great article – one of the most useful and powerful blogs I’ve come across.

    I am responsible for coming up with video concepts for our company including catchy headlines. As I manager our tweeter stream I was able to take note of which tweets we sent out had the most click thrus and and retweets. I came to many of the conclusions of this article. By the way negative works for sure. My company is in the usability field and any blogs about usability disasters go like gang busters which inspired us to make a video about usability disasters! Our best video so far is “7 principles that make your website more engaging” (sorry if that mentioning this seems like a promotion :-) )


  • http://twitter.com/humanfactors Human Factors Int’l

    Go for it Mariette – you’ll be happy.

  • http://twitter.com/IMH_Affiliate Jason Hong

    Great List! I’ve been trying to tell affiliates that infographics are really important if they want to keep readers engaged.  The negative/contratrian one is something I’ve never tried either. Makes sense though. Bad news usually travels faster than good news in media.

  • http://facebook-advertising-marketing.com/ KrisOlin

    Great list Jeff,

    I will review this more closely tomorrow for my new blog post. So far the name is “Albert Einstein’s Guide How to Evaluate A Website For Marketing Purposes”. 

    What are your thoughts on a name like that? Any good?

    • Holly McIlwain

      That’s a killer blog title. I’ll look it up and read it.

    • Ben Bryington

      Bad idea. Sound like you’re right on pace with America’s 21st century business practice of “over promising and under delivering.” I’d say save it, not for your “new blog post,” but for the last blog post you’ll ever do, as by then, you’ll know a lot more than you do now.

  • http://www.facebook.com/peter.bordes Peter Bordes

    Jeff this is a great list for all. no matter how experience or not. you have pulled out good core pilars of good content strategies :)

  • http://www.turntherecordover.com Lisa

    great post, I find how to’s and list posts definitely get the most traffic, along with infographics. reviews can be tricky, if you give a negative review, the brand wont always share it and it can bring on some hateful comments. 

  • Terry

     I visited your mentioned url, it is really informative as well as I got
    lots of perfect information, which beneficial for my newly project.

  • http://jeffbullas.com Jeff Bullas

    Thanks Bruno that is fabulous! :)

  • Dee

    Awesome blog Jeff. Thanks for sharing. Just the information I needed today.
    Dee :)

  • http://twitter.com/webmakin Mohammed Asif

    nice one jeff

  • jonathan schlackman

    What a benefit to have all these great ideas in one place Jeff. You never cease to amaze me with the quality of your content.Thanks!

    • http://www.rishona.net/blog/ Rishona Campbell

      Off topic, but Jonathan I LOVE your e-business card here! Especially the turntable & vinyl 😀

  • http://www.livelifewriting.com/ Marcelina

    Yes…Yes…and Yes! You hit the nail on the head with all of these. Bravo. :) 

  • Pat Thomas

    Very original thinking, extremely helpful.  @ptcraft

  • http://twitter.com/PTheWyse Praverb Dot Net

    Love this post thank you for your insight

  • http://twitter.com/ActivateLearn Helen Blunden

    Thanks for this list and also the links to the examples!

  • raj

    Great Article.. Do also read this one
    Increase your website traffic read this http://rajbgm.wordpress.com/2012/07/02/how-to-increase-website-traffic

  • http://twitter.com/EdwardTm Edward Mahlasela

    This is great. I feel a bit outdated now because I used to think that videos and images were the best to drive traffic. Thanks Jeff.

  • Barry Feldman

    Strong. At the risk of crashing the party, I created a similar roundup. Some overlap, but some useful additions > http://feldmancreative.com/2012/06/magnetic-content-21-ways-to-attract-traffic/

  • Jenny Locklin

    Darn, I was hoping that humor would be listed as #11. Ya know, no intellectual value what so ever just an escape from the daily stress:)

  • http://www.facebook.com/jenny.locklin Jenny Weldon Locklin

    Darn! I was hoping that humor would be listed as #11. Ya know, content that has no intellectual value what so ever but serves to be a great escape from the daily stress.

  • http://www.techzost.com/ Ramakrishna Siripuram

    Reviews and How to’s will work definitely :-)

  • http://GrowMap.com Gail Gardner

    Good list of content types. The key is getting that content out in the wild and for that you need a decent social media presence on at least one (preferably more – but start with one) social network. For infographics check out NowSourcing.com – Brian’s company generates a constant stream of new high quality infographics on just about any subject.

  • http://cheongsoonhaur.com/blog/ Cheong Soon Haur

    Very impressive post on content marketing! Providing a clear guidelines to newbies on blogging.
    Especially the case study, just like the following:
    Readers will love to read case studies!
    Cheong Soon Haur

  • http://blogging4backlinks.com/ Anirudh Bahadur

    Awesome info. Thanks a ton! 😀

  • http://www.webrevenue.co/ Jerry Low

    Nice post! It’s no surprise that many of the mentioned posts are also the type of content (List posts, how-to, and case studies) that got the most RTs in my study. Another type of content that I’d like to add is ‘WTF content’ – stuffs like Do you know there’s a town named Okay in Oklahoma http://en.wikipedia.org/wiki/Okay,_Oklahoma? 😉

  • SunriseGuidedVisual

    This is very helpful. Thank you!

  • https://www.facebook.com/sohailpatel89 Sohail Patel

    Hi Jeff, I’ve found this list to be very useful. My personal favourite types are Review, How to’s and Case Studies.

  • http://www.thewidewall.blogspot.com Mayar

    thanks..that’s nice

  • Jamie Penn

    I enjoyed your blog and largely agree, but, what about video?!? It accounts for a whopping 78% of online traffic.