The Top 10 Brands on Facebook and What You Can Learn from them to Grow your Fans [Plus Infographic]

Facebook has become the online home for both people and business. It has become “the” social network .The Top 10 Brands on Facebook and What You Can Learn from them to Grow your Fans [Plus Infographic]

Who would have thought that the result of Mark Zuckerberg’s broken heart in 2004 would would create a social network that is projected to reach 1 billion users in August 2012.

That is nearly one in two of every Internet user on the planet. (Maybe we should have more dramatic events in our personal life to provide the fuel and passion to change the planet and our lives!)

Should You Close Down your Website?

Some businesses have even made Facebook their primary web asset and closed down their website. (not recommended as Facebook has been known to suspend “pages” with no notice and no apparent reason).

Websites in the past were boring, text based, one way static platforms that didn’t allow conversation or communication (except for the ubiquitous contact form).

Many CEO’s are still loath to participate but this is diminishing as they are earning the reputation of being “flat earthers” for not realizing that the world is round and social. (remember Galileo who put forward the crazy notion of the world being round )

Facebook has changed the web dynamics and provides a ready to use multimedia platform and social network that communicates in real time with fans and customers. This provides instant feedback that is vital in a fast moving commercial world.

The “Big” Facebook Pages

So which brands and entities are the top performers on Facebook and collected tens of millions of Facebook fans?

Top Brands

  • Coca Cola
  • StarBucks
  • Oreo
  • Red Bull
  • Converse Allstar

Top Superstars and Entities

  • Lady Gaga
  • Facebook
  • Rihanna
  • Eminem
  • YouTube

How can You Increase Your Facebook Fans?

One of the best tips to increase your Facebook fans is to provide what is called “liquid content” which is content so contagious it cannot be controlled. This will make people visit and “like” your page.

I have had some fun lately on Facebook posting, images, quotes, cartoons and comics that are fun and sometimes seemingly frivolous but what I have noticed is that the engagement level has increased dramatically (by more then 50%).

This in turn drives your content further into the Facebook network and increases the likes through increased sharing. The other benefit is to improve your Facebook Edge Rank  and consequently more fans see your Facebook page updates in their Timeline.

The continuing evolution of a more visual web is what you should keep in  mind when creating or posting content. Highly visual content performs much better than text or links in driving likes and shares and commments. (but don’t forget to include deep linked content as it is your foundation)

The celebrities have the resources to pursue best practice with designers and developers on tap, but what are some basic tips to assist you with your goal of increasing your Facebook fan base.

7 Tips to Increase your Facebook Fans

These are the core principles that the major Facebook brands use to build their fan base and should provide you with some ideas to get you started.

1. Define Your Target Market

You need to know who you are talking to so that the words and content that you use are congruent with what they like.

2. Get the Tone Right

You need to act the same way your target market so as too gain their trust. Get to understand them

3. Identify which Types of Engagement are Effective

Have some fun and don’t be afraid to experiment. The reactions (or lack of) will be the guide for the engagement types you pursue.

4. Look at it as a Long-Term Investment

You are building an online asset and like investment in property or saving it will take time. So persist and be patient

5. Keep it Real, Relevant and Relaxed

It is important to be “you”. If you are a blogger then the Facebook page is an extension of your personal brand. Don’t force it

6. Create a Schedule for Updates

This doesn’t have to be complex. Once a day used to be the rule of thumb but I have been experimenting with 2-3 updates a day and it seems to be working well. A large brand such as fashion will need to

7. Monitor and Measure

Facebook Insights is a great tool that provides measuremenst of elements such as Facevook Fan growth and even Virality of your content.

So what success have you had increasing your fan count and what tactics have you tried?

The Importance of a Facebook Fan Base

Click Image to Enlarge The Importance Of A Fan Base
Source: The Importance Of A Fan Base Infographic

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Image by voodooangel

Comments

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Jeff,

    Be real and relaxed. Also, get in the stream. Some advocate infrequent postings from the perspective of letting things simmer.

    Unless you are Coke, you gotta get out there a bit more than Coke. Spread the word.

    Also, engagement and sharing count. I share like mad and have about 100 people talking about me, with over 1000 fans. Not a bad ratio compared to many of the 5000 and 7000 fan pages or up, who have 20 or 30 people talking about them.

    You can have 10,000 fans but if nobody cares about what you are saying, or nobody is talking about, the tree falling the woods analogy fits well.

    Engage, real-ness and share. Everybody loves a giver, and more people will talk about the guy or gal who helps them become successful and spread their brand, while growing their own. Sow, reap works well. 

    Of course, keep the sharing within your niche most of the time to keep your message loud, clear and consistent.

    Thanks for sharing Jeff!

    RB

  • http://www.brickmarketing.com/ Nick Stamoulis

    Yes, obviously Facebook is important but businesses should absolutely not ignore their website or shut it down entirely to focus on Facebook.  Facebook brand pages aren’t owned and you are are the mercy of whatever new policies Facebook can implement at any time.   A business website should still be the hub of all of your online marketing activities.   Facebook is just a way to promote it. 

    • Ronswift777

      Great feedback of answers to the readers of these posts. Additionally, it would be wise to fascinate viewers with creative ideas, trends, sticky interactions/answers ( meaning communications) , and making your brand or product much more desireable. Coke is the type of pervasive product that can be enjoyed, not just purchased and put on shelves (like foods, guide books, recipes, extra toiletries, etc etc). Personal participation in some continuous activity drives involvement and done times commitment to a brand ( Starbucks, certain beverages like wine or beer, logged clothing, certain autos).

    • Ronswift777

      Great feedback of answers to the readers of these posts. Additionally, it would be wise to fascinate viewers with creative ideas, trends, sticky interactions/answers ( meaning communications) , and making your brand or product much more desireable. Coke is the type of pervasive product that can be enjoyed, not just purchased and put on shelves (like foods, guide books, recipes, extra toiletries, etc etc). Personal participation in some continuous activity drives involvement and done times commitment to a brand ( Starbucks, certain beverages like wine or beer, logged clothing, certain autos).

  • Newlyalive05

    Agree with this. Just a note on getting facts right: The Social Network isn’t entirely correct on the origins of Facebook. Zuckerberg was already dating his current girlfriend when he was making Facebook, so it was not a result of a broken heart. I know this is a tangent and not the point of your article, but since your articles get plenty of views (which is great), I thought I needed to point this out to the fairness of truth.

  • http://www.bzpost.blogspot.com Lorenzo Gonzalez

    Greta post!

  • http://www.brandsforce.com/ Roni Dagan

    Good post. Wondering, and possibly this is a topic for another post, how do you differentiate between your Facebook and your Twitter strategies? Or do you feel these two are the same?

    • http://jeffbullas.com Jeff Bullas

      Thanks for your question Roni. The principles are the same, such as engagement and great unique “liquid content”, but you do need to pursue different tactics because of the way the Facebook and Twitter networks operate. Yes, would make an interesting post or posts!

  • Anonymous

    Facebook is this cool and fun place to share with others around the world.  Isn’t it amazing on how fast things can grow on the internet!  We can’t agree more that businesses need to have their own website as well due to the fact that facebook is free and therefore can be taken away.