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  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Jeff,

    Be real and relaxed. Also, get in the stream. Some advocate infrequent postings from the perspective of letting things simmer.

    Unless you are Coke, you gotta get out there a bit more than Coke. Spread the word.

    Also, engagement and sharing count. I share like mad and have about 100 people talking about me, with over 1000 fans. Not a bad ratio compared to many of the 5000 and 7000 fan pages or up, who have 20 or 30 people talking about them.

    You can have 10,000 fans but if nobody cares about what you are saying, or nobody is talking about, the tree falling the woods analogy fits well.

    Engage, real-ness and share. Everybody loves a giver, and more people will talk about the guy or gal who helps them become successful and spread their brand, while growing their own. Sow, reap works well. 

    Of course, keep the sharing within your niche most of the time to keep your message loud, clear and consistent.

    Thanks for sharing Jeff!

    RB

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  • http://www.brickmarketing.com/ Nick Stamoulis

    Yes, obviously Facebook is important but businesses should absolutely not ignore their website or shut it down entirely to focus on Facebook.  Facebook brand pages aren’t owned and you are are the mercy of whatever new policies Facebook can implement at any time.   A business website should still be the hub of all of your online marketing activities.   Facebook is just a way to promote it. 

    • Ronswift777

      Great feedback of answers to the readers of these posts. Additionally, it would be wise to fascinate viewers with creative ideas, trends, sticky interactions/answers ( meaning communications) , and making your brand or product much more desireable. Coke is the type of pervasive product that can be enjoyed, not just purchased and put on shelves (like foods, guide books, recipes, extra toiletries, etc etc). Personal participation in some continuous activity drives involvement and done times commitment to a brand ( Starbucks, certain beverages like wine or beer, logged clothing, certain autos).

    • Ronswift777

      Great feedback of answers to the readers of these posts. Additionally, it would be wise to fascinate viewers with creative ideas, trends, sticky interactions/answers ( meaning communications) , and making your brand or product much more desireable. Coke is the type of pervasive product that can be enjoyed, not just purchased and put on shelves (like foods, guide books, recipes, extra toiletries, etc etc). Personal participation in some continuous activity drives involvement and done times commitment to a brand ( Starbucks, certain beverages like wine or beer, logged clothing, certain autos).

  • Newlyalive05

    Agree with this. Just a note on getting facts right: The Social Network isn’t entirely correct on the origins of Facebook. Zuckerberg was already dating his current girlfriend when he was making Facebook, so it was not a result of a broken heart. I know this is a tangent and not the point of your article, but since your articles get plenty of views (which is great), I thought I needed to point this out to the fairness of truth.

  • http://www.bzpost.blogspot.com Lorenzo Gonzalez

    Greta post!

  • http://www.brandsforce.com/ Roni Dagan

    Good post. Wondering, and possibly this is a topic for another post, how do you differentiate between your Facebook and your Twitter strategies? Or do you feel these two are the same?

    • http://jeffbullas.com Jeff Bullas

      Thanks for your question Roni. The principles are the same, such as engagement and great unique “liquid content”, but you do need to pursue different tactics because of the way the Facebook and Twitter networks operate. Yes, would make an interesting post or posts!

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  • Anonymous

    Facebook is this cool and fun place to share with others around the world.  Isn’t it amazing on how fast things can grow on the internet!  We can’t agree more that businesses need to have their own website as well due to the fact that facebook is free and therefore can be taken away.

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