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  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Jeff,

    Social media is not a waste of time but it must be targeted. Meaning, you must primarily network with friends in your niche to avoid wasting time.

    I learned this the hard way. I spent a while connecting with all types of folks. Not a lot interested in my offering, though. The percentages were against me. I was wasting time, not because of social media, but because of who I chose to connect with.

    I also shared a potpurri of information. All over the place. Few posts were directly related to my field. Yep, SM is a party, and you want to add good stuff to the party, but you confuse your friends and followers by not sharing content from a certain niche consistently.

    Keep your message clear and consistent. Yep, be a person, and let people know you have a life outside of business. But keep most of your updates business-related, helping people in your niche solve a problem with difficulties in your niche, and social media will be ten times more prospering for you.

    Take it from a guy who has been there, done that. Be social, but be consistent. Your friends should know what you do and how you can help them rather quickly, by the consistency and quality of your shares.

    If you stray, you risk confusing your audience and social media returns will be poor. If most of your updates are consistent with your industry or niche, you naturally connect with people from your niche, your following/friends will be targeted and it will be better business for both sides. Better to find the perfect matches which are prospering for both parties.

    Thanks for sharing your insight Jeff.

    RB 

    • Jeff Bullas

      Thanks Ryan for your comments and insights. If there is one thing people need to learn is focus. I visit so many blogs that are random ramblings. Know your audience and stick to it!

    • elango

      good

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  • http://jeffbullas.com Jeff Bullas

    Thanks Mike for your insight. You are absolutely right. The listening whether that is done by a person or a machine does reveal your audience foibles, attitudes, language, interests and hosts of other data. Then the creative part for the marketer is how to use that to reach and engage with your customers and prospects.

  • http://jeffbullas.com Jeff Bullas

    Thanks Mike for your insight. You are absolutely right. The listening whether that is done by a person or a machine does reveal your audience foibles, attitudes, language, interests and hosts of other data. Then the creative part for the marketer is how to use that to reach and engage with your customers and prospects.

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  • http://jeffbullas.com Jeff Bullas

    Thanks for your comment Ejaz. What I really like about Facebook is that it has brought the web to the masses Old and young! and connected them to people with like interests all around the world.

  • http://twitter.com/Ber_david David Peter Bertóthy

    I will be an addict to your articles Jeff! :)
    Hmm, I wonder, would THAT be a waste of time? ;) According to my
    experience one can say about anything at all, that this particular thing
    is a waste of time, in aspect of what else you could waste your time
    instead. E.g. I could do sports all day, and some will say, why don’t work; I ccould do nothing else but working and some would say, why not enjoy your time, this is the wasting of your youth or life; I could go out eating, dancing, watching stuff, and then I would feel, I am not useful enough either to my body or to the society, just to my feelings; or I could write a post zo a person, I’ve never met, whhile in the same time having the opportunity to go and help some poor people…
    I don’t believe, there is such thing as useful or useless spenditure of time. There is the moment, which will be gone in a moment, and there is the decision, which always follows our actual, future or assumed needs. We can never know, which stupid thing we do will pay off in the future and which apparently efficiently spent hours will turn out as a total failure (“waste of time”). The questions is, what do one learn from the present, or how much does one enjoy the activity :) .

    Thank you again for the article a the thoughts!

    • http://jeffbullas.com Jeff Bullas

      Thanks David for your comment and thoughts. I read a book recently that found helpful and inspirational called “The Power of Now” which is by the author Eckhart Tolle. The philosophy of the book is essentially that all you have is now.
      The past is gone and the future doesn’t exist so enjoy the “Now” because that is all you have what ever you are doing! Immerse yourself in it. :)

  • Social Media marketing

    Hi Jeff
    I always like your way of writing blogposts using Info graphics. They are
    catchy and easy to understand. I agree with you that social media is not a
    waste of time. Social media is so much helpful in promotion and branding of your
    business. No matter which line of business you are in, social networks will
    help you promote your company. 

  • http://bit.ly/z18QFo Joseph Dent

    I think it is. I’d be much more work efficient without any of them. What I like the most is the fact that I can spy in on other people’s lives. Who doesn’t like a good old snoop!!! Also think it’s essential for finding news that you specifically are interested in. It saves you time in that respect. From a business point of view it is essential for marketing. I think that sums it up nicely. Also it’s so easy to use facebook and twitter through third party applications that I probably spend more time using applications that on actually being on facebook even though I’m posting stuff all time!!!

  • http://www.facebook.com/ Diana Anne Granados

    Networking via social media can only spell potential. For all you know, that long-lost classmate might be the untapped market you’re looking for. Of course, it goes without saying that one has to secure a reliable pool of networks, so naturally, one must ask around.

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  • elango

    Good article.I’m strongly agree with your points.

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  • http://www.stephendwalker.com Stephen Walker

    I am a fairly recent recruit to social networking, but find it an incredible place for online marketers.

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