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  • Pingback: uber.la » Just Click It; February 27: Conversation Index, Oscars, FourSquare, Too Much Listening Can Kill Your Business

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comment and insight Glenn. I think there will be a lot of social networks and apps that mix the play with the marketing and it will be interesting to see if some of those are still around in 2-3 years.

  • http://www.businessesgrow.com Mark W. Schaefer

    I was delighted to see an American Express tie-in at one of my favorite restaurants. But when I mentioned the deal, they had no idea what I was talking about and refused to offer the discount. The promotion is not starting off well. : )

  • http://twitter.com/NPAPryke Nick Pryke

    I agree with Glenn, Jeff. I too was an advocate of FourSquare as soon as I heard of it in the UK. Checked-in everywhere; had a few Mayorships; battled friends. But you can only do that for so long before it gets boring and you start thinking ‘Why am I doing this?’

    The answer: Because I’m waiting for FourSquare to saturate their UK arena with offers and induce a level of gamification that benefits its users – and more importantly, rewards me for playing the game. What’s happened? To this point, pretty much nothing. I stopped using it for about 6 weeks before deciding to delete the app from my phone altogether once I realised that trying to keep up a Mayorship had absolutely no point.

    My point is thus: the online-offline dynamic, especially with mobile, needs to have something exclusive attached to it. Whether that’s content, a coupon or exclusive access to an event…”nothing is free” applies both ways in this relationship without a doubt. 

    Nice post. Thanks Jeff! 

    • http://www.rishona.net/blog/ Shona

      This is very well said & I completely agree! I would also like to add in the issue regarding privacy. Unlike other social networks, Foursquare focuses on where you are location-wise. With all of the other networks, adding in your location is optional. Many times I would be somewhere an not want to check in because I had second thoughts with sharing it with my network. Other then seeing who is at a location currently or who was there before…what is the end benefit to me? I get to snoop in on the comings and goings of other people? No…not my speed.

      With all of my other social networks, I can choose to be quite anonymous if need be. I’m not a celebrity…I would rather not have people know where I am at all times.

  • http://twitter.com/cl_atlanta Creative Loafing Atl

    They have to get better analytics for brand pages. You can actually get better analytics on the regular page than you can with Brand Pages. Previous to transitioning to a brand page I could track when people did the tips we input. This is a great data point for proving ROI. That isn’t available on Brand pages.

    • http://jeffbullas.com Jeff Bullas

      Thanks for that insight.

  • http://twitter.com/MichaelMyers MichaelMyers

    The issue that 4sq has it that the founders are no longer the target market, behaviorally speaking. If you look at the latest promo animation on 4sq, they make almost no mention of points and badges but instead focus on the social sharing aspect of 4sq; which at this point, is quite minimal.

    If 4sq is to be successful they must really partner with businesses and not simply put check-in based ads. The way they do that is to simply provide deals for the points (or badges) that they’ve earned. “1000 points for a free pizza.” or “500 for a movie ticket”. That will address the type of user that is joining now.

    Also, 4sq is not really important per se. The behavior is and this is a great example of adding value through discovery: http://www.cruc.es/foursquare-redlaser-saved-joe-mescher-25-at-best-buy/

    • http://jeffbullas.com Jeff Bullas

      Thanks Michael for the comment. As social networks are a dynamic environment it can be “evolve or perish” !

  • http://jeffbullas.com Jeff Bullas

    Thanks for the comment. Yes social network selection is important and is dependent upon the demographic and the goals.

  • http://jeffbullas.com Jeff Bullas

    Thanks Luis for your comment and insight into what has worked for you with Foursquare.

  • http://jeffbullas.com Jeff Bullas

    Thanks Jenny for the tips. There is nothing quite so powerful as tapping into a users ego!

  • http://jeffbullas.com Jeff Bullas

    Thanks Gerry for dropping by an contributing to the discussion. I think in the US that it maybe close to reaching critical mass, whereas in the UK and other locations it has a long way to go.

  • http://twitter.com/momzilla54 Susan Critelli

    @dc0dc234f5b8a2d470784582ebae0031:disqus  I have wondered this also. How could it be good to broadcast where you are every minute?

    • http://jeffbullas.com Jeff Bullas

      Thanks Susan for the question, Some love to do it others are much more private. :)

  • DIY Kiah

    For an business such as mine (DIYGarageShelf.com)  it is definitely kind of a waste of time in my mind….   Now if you had something like a restaurant, gym, bar, music hall, etc I think it would be great for business…..  just my opinion though.

  • http://www.heavied.com Derrik Jacobson

    Until the critical mass is such that there are inherent rewards for users checking in and sharing this event to an audience/group of friends that are also on the same ‘check-in’ network, are in the same geographic area, are looking for the same deals, and these rewards are substantiated by the businesses themselves… well, meh.

    But, if you have that, if you can provide users with recommendations and deals in their area at a browsing level, there is some traction that can be made as more and more people upgrade to smartphones.

  • Toon Lowette

    Apart from the gaming aspect (this childish becoming mayor of) I don’t quite understand what it does. Except spoiling my twitter feed with countless check-ins. For me, it is a wast of time. I checked out.

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  • http://twitter.com/flemingsean Sean Fleming

    I’ve been resolutely sceptical of Foursquare from day one (or thereabouts). However, in the last week or so I’ve been thinking I ought to sign up and have a play with it… from a professionally curious point of view.

    So, this is a perfectly-timed piece! Thanks Jeff.

  • http://twitter.com/flemingsean Sean Fleming

    I’ve been resolutely sceptical of Foursquare from day one (or thereabouts). However, in the last week or so I’ve been thinking I ought to sign up and have a play with it… from a professionally curious point of view.

    So, this is a perfectly-timed piece! Thanks Jeff.

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  • http://twitter.com/noshamecreative Unashamedly Creative

    I really haven’t seen anyone use it to any kind of value in Australia. Businesses don’t really know what to do with it and from an end user perspective, it barely gets a look in with anyone other than social media marketers. Even the show-it-alls in my feed use Facebook places in preference these days.

    It’s kind of like QR code usage over here, only the people in the industry have a clue what to do with the idea of it. And even then it’s not done very effectively (or regularf enough to be effective).

  • http://twitter.com/ProV3Media ProV3 Media

    I think Foursquare can be effective for certain retailers when used with effective off-line tactics to drive check-ins (like offering a discount or freebie of some sort). While gaming certainly has appeal on FB & some other social networks, it doesn’t appear to me that Foursquare is appealing enough, on it’s gaming platform alone, to have any real impact on B2C sales. Check-in apps shouldn’t be ignored, but should be more of a peripheral marketing tactic, in my opinion. Great read Jeff, thanks.
    -Scott

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  • Kristine Allcroft

    Hiya! Great infographic. Our business hasn’t joined Foursquare for one reason: we need to protect the privacy and confidentiality of our customers. We use photos to promote our business on Pinterest describing the jobs we do; but, real time uploading could compromise our relationship with our customers so we don’t!

  • Alvaro Urrejola

    This article seems so out of date. Foursquare is not a check-in app anymore.