It has been a big year in social media and the relentless evolution of social publishing networks that are transforming how we communicate, market and do business.
The hesitancy to implement social media marketing is dissipating as many CEO’s and senior management have started to embrace the power of the social networks.
Some of the highlights included
- Google+ launched and reaches a user base of over 50 million by the end of 2011
- Twitter continuing to grow despite minimal changes and still no sustainable business model emerging (simplicity is still its number one feature)
- Facebook evolves into a more visual network with higher definition and larger photos featured in its new timeline feature
- Facebook commerce (F-Commerce) becomes established
- StumbleUpon makes a comeback
- Pinterest suprises everyone with it growth after only 12 months
- Tumblr starts to make headlines with its phenomenal user base
In looking at the most popular articles three things are apparent
- Facebook is “the” social network that occupies most people’s focus and attention
- Facts ,figures and statistics are always popular
- Infographics are “hot”
Here are the top ten social media posts from 2011.
The rise and rise of Facebook is producing a scramble by marketers and companies to leverage its huge global database and traffic.
Google is looking over its shoulder as Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com.
Last year Facebook surpassed Google for the top ranking for total time spent online.
Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic.
Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”.
The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies.
Do you wonder why your productivity has dropped over the past 2 – 3 years?
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!
You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.
These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax… and I know how much you all enjoy those activities!
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
One very successful social media marketing campaign that was run in 2009 was the competition for the “Best Job in the World” which was based on the simple concept of posting a one-minute video application on Tourism Queensland’s Web site explaining why you should be chosen as caretaker of Hamilton Island on the Great Barrier Reef and you might get to blog and cam your way through a six-month gig that paid about $100K U.S.
Twitter has always suffered an image problem and is not usually taken very seriously by the general public. Its name doesn’t help with some people even saying that ‘Twitter is for twits’. Despite this glamor and brand problem this has not held back its growth after its humble origins and launch in 2006.
Since then Twitter has gained popularity worldwide and is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple.
Its attraction as a social web media platform is maybe in its simplicity and real time messaging that enables breaking news and information to hit the web instantly without filters and censorship.
Facebook pages is the place where a lot of inspiring innovation, marketing and design is happening on the social web.
Major brands are often worth checking out as they can wow you with the the latest in innovation such as Facebook stores, inspiring embedded videos and designs that look like they cost a fortune. If you want to obtain some good ideas it is a good business practice to emulate elements of the most popular Facebook pages in the world such as Lady Gaga or one of the top company Facebook pages StarBucks.
n 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die.
Some surprising results and unexpected networks and social media platforms have made their mark this year .
- Tumblr is now attracting over 90 million unique visitors every month
- StumbleUpon driving over 50% of all social network traffic
- YouTube is attracting 50% more views than 2010 and threatening traditional TV advertising and marketing
It was last year that I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. I met him again recently for a video interview that I will be publishing in the next few days, in the meantime I would like to share his story.
YouTube is a modern phenomena. The social media platform’s original concept is rumoured to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end it launched as a simple video sharing site that has helped reinvent the web from a one way static channel to an interactive web eco-system (along with social networking channels such as MySpace, Facebook and Twitter) that has enticed and compelled us to engage globally with other internet users using a variety of rich multi-media and social sharing platforms.
Google has become an integral part of our lives and the word has even become a verb as we are often heard to say let’s “Google” that. I have even heard the web giant referred to in hushed tones during heated discussions and when a controversial fact or figure is being debated across a dinner table or at the local bar as to whether it is true or false and a person will pull out their iPhone and say “let’s check Lord Google”.
What type of articles and topics do you want to read in 2012?
Image by yoppy