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  • http://www.usefulgrahicdesigntutorials.com/ Caroline Jones

    Jeff – this is an interesting post, but could you clarify something for  me. Do you mean include Social Media buttons on general email or on emails that you would send subscribers to your list?

    If the latter, how would you do that?

  • http://twitter.com/LinkYeah Joel Windels

    Nice information, but why would you compare number of e-mails opened (10K) with number of FB shares/Twitter RTs? They’re not anything like the same thing. It should be a comparison of e-mail forwards with shares/RTs, or a comparison of emails opened and total number number of followers that see a tweet, for example – statistics that would actually skew the data in the opposite direction, to less favour e-mails.

    Regardless, I agree with the sentiment that email marketing is essential to maintain and neglecting the humble email to focus purely on social media is a perilous undertaking. A synergy between all distribution channels is a must in this field. 

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Jeff,

    I like the synergy.

    Never forget the power of simple. Yep, many people still check their email before checking social sites. It’s a habit. Integrate social media and email to build an effective and comprehensive marketing campaign.

    Thanks for sharing with us.

    RB

  • http://www.jatheon.com/email_archiving/index.php email archiving system

    Great post about true meaning of Christmas and how we tend to forget it. 

  • Madwilliamflint

    A couple good points but those infographics are positively awful at conveying information.

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  • http://www.callboxinc.com/ Julie Dawn Harris

    Thanks for some points you have put on Jeff!

    Email marketing is an indispensable marketing tool
    that should not be neglected by b2b marketers. If done right, coupled with the
    right tactics it will surely deliver great results. 

  • Anonymous

    I just wrote a post myself in which I discussed how email and social media are closely linked..one never replacing the other. This just goes to show their close knit nature and the benefits we can get. would love your thoughts on it jeff 
    http://www.nadirshah.com/the-perfect-digital-campaign-7-tips-on-how-to-set-it-up/

  • Anonymous

    I just wrote a post myself in which I discussed how email and social media are closely linked..one never replacing the other. This just goes to show their close knit nature and the benefits we can get. would love your thoughts on it jeff 
    http://www.nadirshah.com/the-perfect-digital-campaign-7-tips-on-how-to-set-it-up/

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  • http://www.fdrlibrary.marist.edu/exit.html?link=http://www.articleteller.com.au article writing

    Nice presentation for the infographics. Spot on with this write-up, I really think this amazing site needs a lot more attention. I’ll probably be back again to read more, thanks for the info!

  • Christa

    Cool post Jeff, just one question about this point:

    “Click Through Rate” (CTR) significantly.The average click-through-rate (CTR) was 115% higher for emails that included any social link

    Do you mean clicking on the social link/opening the email itself? I’m not sure why people would open emails more just because they had social sharing links in them.

    Thanks for the interesting infographic.

  • http://twitter.com/Thatvideomag Thatvideomagazine

    Another forgotten form of social media marketing is event marketing. What is more social than that? It’s great for:

    - Building databases through ticket sales for email marketing
    - Great for content and social media marketing
    - Readily available to most businesses with some planning
    - Network with potential and loyal customers

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  • http://www.inquitech.com/ Harriet Sanders

    I’ve just read it and liked your post so much… It’s very informative ~Inquitech

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