What Is Your Twitter Reputation?

Twitter is a highly visible social media platform that  can be used as a measure of influence and ‘Klout’ on the world wide web.  The question of what makes a person influential on Twitter has tweaked my interest since October 2009 when I started a poll that asked “What makes a Brand or Person Influential on Twitter?“. (It is still an open poll and so far over 2,200 people have voted).What Is Your Twitter Reputation Ratio

The great thing about Twitter is its simplicity and real time transparency and as such it is maybe the most visible platform to view a persons digital influence on an increasingly social web.

On Twitter the numbers are there for all to see such as

  • Twitter followers
  • Those you are following
  • The number of lists you are on
  • The names and categories given to those lists

Tools have emerged over the last couple of years to try and measure a persons influence on Twitter and on the web using a whole range of variables. Some of these tools are very simple and others are complex and far reaching.

Twitter Influence Measurement Tools

There are many different Twitter tools that attempt to measure influence.

Klout is maybe the most popular and to date has measured over 75 million Twitter profiles and analyzes more than 3 billion relationships and 250 million pieces of content every 24 hours. Klout provides an overall measurement, which is a number out of 100 that takes over 30 factors into consideration – including your retweet frequency, the influence levels of your followers, and how far your retweets go. Twitter Grader is maybe the next in order of  credibility and has so far measured over 9 million users on Twitter and uses 6 algorithm factors such as the number of followers, power of followers and follower/following ratio. Social Chiefs not only measures Twitter, but also Facebook and LinkedIn. Measuring is based on reach, actions and level of interaction.

Twitter Reputation Ratio

A very simple measurement of influence on Twitter is the number of lists people have placed you on. In essence the more lists you are on the greater the respect and reputation you have on Twitter as measured by your followers and peers. The Twitter lists have been a Twitter feature since October 2009 (shortly after I started the poll).

These lists can can be used to calculate an effective metric as a minimalist measurement of authority and reputation and I call this the “Twitter Reputation Ratio” that strips out the pure follower count so as to provide a uniform ratio for comparison.

This is calculated by the following simple mathematical equation

Follower count divided by the number of lists  = Twitter Reputation Ratio

The more respect and authority you have on Twitter is usually due to people admiring elements such as your great content, reputation, skills or your music and a high level of reputation and influence is reflected in the metric being a low number (like a golf score). The lower the number the better your reputation is in your industry and niche.

So what are some ‘Reputation Ratios’ of stars and social media personalities and bloggers on Twitter?

Famous Stars Twitter Reputation Ratios

  • Justin Bieber – Justin  has 9,379,737  followers and is currently on 465,019 lists = Reputation ratio of  20.2
  • Paris Hilton – Paris has 3,876,028  followers and is currently on 45,684 lists = Reputation ratio of  84.9
  • Chad Ochinoco – Chad has 1,970,670  followers and is currently on 45,684 lists = Reputation ratio of  85.7
  • Barack Obama – President Obama has 7,768, 210  followers and is currently on 138,753 lists = Reputation ratio of  56
  • Jimmy Fallon – Jimmy has 3,499,925  followers and is currently on 37,414 lists = Reputation ratio of  93.55

Social Media Stars Twitter Reputation Ratios

  • Brian Clark (@copyblogger) – has 78,186  followers and is currently on 8,862 lists = Reputation ratio of  8.82
  • Robert Scoble –  (@scobleizer) – Robert has 177,870 followers and is on 17,174 lists = Reputation ratio of  10.36
  • Brian Solis – Brian has 90,741  followers and is currently on 11,477 lists = Reputation ratio of  7.91
  • Chris Brogan – Chris has 138,256  followers and is currently on 18,658 lists = Reputation ratio of  7.41
  • Problogger (Darren Rowse) – Darren has 78,922  followers and is currently on 12,285 lists = Reputation ratio of  6.42

In looking at the numbers, one of the conclusions you can draw is that the social media ‘stars’ that produce great content and have a trusted reputation on Twitter are put on many lists by their followers so they can read their views and catch up on their insights and blog posts.

Another aspect of the list is to have a look at the titles that people have listed you under e.g. PR, Social Media and Marketing that reveal what category your followers value about your content that provides a clear insight of why they put you on their list… If you are listed under ‘humour’ and you blog about writing then you maybe need to check what content you are publishing.

This is a simple metric and I wouldn’t use it to obtain a home loan or to brag to your friends about but it is a quick and dirty guide to the reputation that you have amongst your followers on Twitter.

What is your ‘Twitter Reputation Ratio’?

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Image by Alyssa & Colin


  • http://diyblogger.net/about Dino Dogan

    I always sucked at math so maybe someone else can figure it out for me…or not :-)

    Am I the only one thats getting tired of Klout and social score conversations?

    What does it mean that Bieber and Hilton are more “influential” over the President of the US? And who is Chad Ochinoco?

    If that doesnt make the case for the tenuous relevance of these lists I dont know what does?

    And how come folks who are social media giants arent scoring sky-high with these?

    None of it adds up for me…but maybe Im missing something, who knows.

    • http://schmorgasboard.wordpress.com PandorazBox80

      “The lower the number the better your reputation is in your industry and niche.”

      Therefore, Paris and Ochocinco (who is a football player; I’m really tired so I can’t remember what team) are much less influential than the people in the second group like Darren and Chris.

      As other commenters have said, there are factors that can skew the ratio’s accuracy. But the basic gist is that the more people who list you, the more relevance and value you’re giving to your followers.

      Out of my followers and followees, most do not use auto-listing services, so my ratio is much more likely to be accurate. I regularly block obvious spammers, so I can be pretty sure that my followers are real people. Most of them interact with me and give back value.

      I’m not highly listed, but I don’t see this as a bad thing. Not everyone uses lists. All in all, though, this is a fairly good algorithm. Thanks for the post!


    • http://twitter.com/MarciMarketing Marci Gower

      It doesn’t add up Dino, because wherever there is a ‘score’ involved, there will be a way for someone to find a way to cheat. Period.

      And Chad OchoBlinko is the guy who wanted to “nail the hot chick on dancing with the stars”. That’s what my neighbor’s 12 year old just told me. I didn’t even need Google…

    • http://twitter.com/MarciMarketing Marci Gower

      It doesn’t add up Dino, because wherever there is a ‘score’ involved, there will be a way for someone to find a way to cheat. Period.

      And Chad OchoBlinko is the guy who wanted to “nail the hot chick on dancing with the stars”. That’s what my neighbor’s 12 year old just told me. I didn’t even need Google…

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comment. Your observation is insightful and it would be interesting to look at other industry/niche categories on Twitter

  • http://jeffbullas.com Jeff Bullas

    Thanks for the comment Sean. The reputation ratio is maybe something that you will only find on this blog for the moment :)

  • http://jeffbullas.com Jeff Bullas

    Thanks for your comment. I have used the number of lists people are on as a quick guide credibility when I view a profile for a while and it inspired this post.

  • http://jeffbullas.com Jeff Bullas

    Thanks Phil for your insightful comment. Yes you will find automated lists within people’s lists which I personally don’t use and yes they will game the system. I only use the reputation ratio as a rough guide to someone’s potential credibility. It is good to see a discussion happening :)

  • http://bluesmoon.info Philip Tellis

    so someone with 250 followers and only on 1 list has a reputation of 250. Put the person on 2 lists, and they have a reputation of 125. 5 lists and they’re only down to the order of Obama. It’s highly likely that 200 of this person’s followers are just commercial accounts that follow everyone, so in reality they have no reputation at all.

  • http://twitter.com/StacyZapar Stacy Donovan Zapar

    My Twitter Reputation Ratio is 2.94! How cool is that?! :)

    Thanks for sharing, Jeff. Great content, as always…

    Stacy Donovan Zapar
    Most Connected Woman on LinkedIn
    Follow me on Twitter at @stacyzapar

  • http://www.socialchiefs.com Ronnie Overgoor

    @Jeff thx for putting us in the list. Maybe good to mention that Social Chiefs (@socialchiefs) not only measures Twitter, but also Facebook and LinkedIn. Measuring is based on reach, actions and level of interaction. Thx! Ronnie (@ronnieovergoor)

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and you are very welcome. I have now added the expansion on what social chiefs measures.

  • Albert Qian

    Mine is 8.96 — 827 followers put me on 83 lists. I like that I have a better rep than Bieber! lol

  • http://twitter.com/mqtodd Michael Q Todd

    Hi Jeff
    Surely it could be taken further by looking at how many people are following the lists that you are on? I thinka relatively simple equation is what Klout does. Looks at unique retweeters and also unique commenters on FB. And takes into account the “influence” of those people. I think it is remarkably accurate.
    Formulists have distorted twitter lists. I am on around 2,900 lists but about a quarter are formulists which no one actually decided to add me to.A robot did it!

  • http://twitter.com/binreminded Binreminded

    Apparently I tweet a lot about alcoholism, afghanistan and baseball according to twitalyzer. The answer is No I don’t drink a lot; afghanistan – never been there and baseball – that’s an American game  – like the original British game we call Rounders – correct? 

  • http://lamiki.com/ Laura Kimball

    Hi Jeff,

    I love that you’re recommending that people account for the number of lists a user is on to determine their “influence.” To your point, if you’re listed, that means people care one-step beyond just following you (or seeing your tweets and deciding not to follow you) and decided to categorize and label you.

    I (@lamiki:twitter) have a Twitter Reputation Ration of 8.5 (1,996 followers and am on 234 lists). For every 100 followers, I aim to be on at least 10 lists. It’s a nice goal to shoot for. So a Twitter Rep. Ration below 10 is a good ballpark to be in.

  • Amanda

    16.29 is my Ratio, I am rather pleased with that! Great post. X

  • http://twitter.com/SocialMMMDiva Karen RogersRobinson

    Lookin’ pretty good! I have 521 followers and 37 have put me on a list so that gives me a 14.08…o and the lists are for Social Media pro’s & QR code specialist which means i am on target!

  • http://stctechnologies.copytaste.com/ STC Technologies

    Lot of thanks to your informations.

  • http://twitter.com/LumbreSon Sonsoles Lumbreras

    Sorry bu I disagree with this method, I don’t think you should always take into account this ratio since many people are too lazy to make lists or they simply make lists to tidy their followers by topic. For instance, I have some people under the same lists that I don’t consider they have the same influence in that area. I only separate people by subject so I can chose what I want to read every time I check out my lists

  • http://twitter.com/DRwebvideo Joe Schaefer

    Of course more important is what you are trying to accomplish. If you are trying to bring traffic and build links through content and reputation, the more important number might be the engagement data. Like, mentions, favorites, RTs and of course lists.